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Heidi Sinclair
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Heidi Sinclair is a 30-year communications and marketing veteran who served as the first Chief Communications Officer for the Bill & Melinda Gates Foundation, served as CEO for Burson-Marsteller EMEA with oversight for over 60 operations across the region. Heidi has independently advised clients as diverse as Richemont, Intellectual Ventures, Microsoft and Will & Jada Pinkett Smith on leadership, communications and philanthropy.
During Heidi’s stint as an executive at talent agency International Creative Management, she ran its corporate, digital, gaming, celebrity estates and investment transaction businesses then left to pioneer the branded content space for two start-up ventures.
Heidi founded two companies in the media and communications space, the first at age 23. Today, she is on the board of venture-backed consumer companies and frequently writes and talks about innovation and the future of media, as a regular commentator and contributor for CNBC, CNN and Fortune, Techonomy and in her blog for the Huffington Post. She is also an award-winning poet. Heidi graduated from Stanford University. After living in many parts of the world, she has returned to live in her native Seattle.

Entries by Heidi Sinclair

How to Save the Newspaper: Bring Back the Paperboy

(0) Comments | Posted October 10, 2014 | 11:09 AM

I came home from a three-week trip to find a dozen newspapers. They weren't in order and they weren't all the same paper. I had dutifully cancelled the three newspapers I subscribe to, so I was puzzled. But then, ever since I moved houses two weeks before the trip, I...

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I'm So Over Leaning In -- I Want to LEAN OUT!

(0) Comments | Posted February 10, 2014 | 5:00 PM

By now, there are few people in on earth who haven't heard of the Lean In movement that Sheryl Sandberg has launched. Sandberg's manifesto, Lean In is bringing women and the organizations to their feet, to stand up and take measure of the amazing impact that women have...

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A Shade Of Gray

(0) Comments | Posted November 20, 2012 | 9:01 PM

I didn't run to color my hair at the first sign of gray. I started the gradual blonde-ing early, right after my first baby was born. Just a dusting of highlights woven into my thick, long dark hair at first. Then over time, I added more highlights, and more. My...

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Can You Unplug for 24 Hours?

(30) Comments | Posted March 22, 2012 | 2:28 PM

I asked my 17-year-old son this the other night. At first he said "no way." Then he thought about it and said "yes, because it is Friday night to Saturday night and I don't need to go on the Internet for school." But when I said it meant texting too,...

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Wearing the Pants: What it Means to Be the Breadwinner

(49) Comments | Posted March 21, 2012 | 1:59 PM

The current Time magazine cover trumpets women as the "richer sex" and says that women overtaking men as America's breadwinners is good for everyone. I disagree.
From the age of 12, I was out winning bread as the first paper GIRL in Seattle. From that age...

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Beyond the Gadgets: CES Provides a Jumpstart for 2012 Top 10 Technology Trends

(7) Comments | Posted January 13, 2012 | 2:57 PM

The annual Consumer Electronics Show always provides a preview of the great new gadgets, consumer devices and entertainment systems from big screen televisions to mobile phones. However, this year, the larger trends behind the shiny new objects were also the talk of the show floor.

In the December 6,...

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The Space Needle: A Symbol Of Seattle's Prowess In Science And Technology 50 Years Later

(0) Comments | Posted October 27, 2011 | 11:31 AM

I was four that summer of 1962. We had just moved to Seattle from Detroit. My father worked for Huck, big manufacturing partner of Boeing, and had been transferred to be closer to his huge customer. I remember that we still were not totally settled in and our brand new...

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The Innovation Age Starts Now: Let's Make it Matter

(1) Comments | Posted August 16, 2011 | 11:18 AM

Yesterday, Motorola Mobility announced its sale to Google and last week, IBM celebrated the 30th anniversary of the personal computer. I remember that last event well; I was two years out of college and working in Silicon Valley during the summer of 1981. I remember Motorola's landmark first mobile phone....

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Tragedy in Tucson: What Can We Do to Prevent and Survive This Kind of Attack?

(5) Comments | Posted January 25, 2011 | 3:26 PM

I must admit that I am an eternal optimist and the last thing that I would do is look for trouble or live in fear of something as random as terrorism or shooting rampages. But then, a few years back when I was living in Madrid, my 16-year-old daughter happened...

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Coffee or Tea: Seattle's Happy Coffee Culture Versus Nation's Angry Tea Parties

(1) Comments | Posted November 5, 2010 | 4:50 PM

The tea parties took hold across the US in this week's election but not in the far Northwest corner of the country. We re-elected Patty Murray for god's sake. The local pundits are calling it the Coffee Party movement. I think it has everything to do with the Seattle attitude....

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Congress Support for Small Business: Too Little Too Late?

(1) Comments | Posted June 16, 2010 | 5:10 PM

There is a critical need to free up capital for entrepreneurs in America now. Today the House announced that it passed legislation that will open up to $300 billion in loans for small businesses, and $3.5 billion in tax incentives and tax relief. Not a second too soon. Hopefully, soon...

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The Catholic Church's Approach To Communications: Cloister

(17) Comments | Posted April 9, 2010 | 3:50 PM

Cloister is defined as
1. A place, especially a monastery or convent, devoted to religious seclusion.
2. Life in a monastery or convent.
3. A secluded, quiet place.
tr.v. clois·tered, clois·ter·ing, clois·ters
1. To shut away from the world in or as if in...

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How to Sleep Like a Teenager

(0) Comments | Posted March 3, 2010 | 9:12 AM

Every morning, I shake my own sleep off and scamper downstairs to wake the "boy." He is my youngest and is the only one still at home, although standing nearly 6'3", hardly a boy. At 15, he is now deep into the teenage sleep pattern. It started about 18 months...

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Sleeping Outside of Seattle: Road Sleep

(0) Comments | Posted February 13, 2010 | 3:55 PM

After I wrote about how I finally ended my 34-year insomnia as part of the Huffington Post Sleep Challenge, I started hearing from people from all over who were touched by my tale of finding happiness and with it, finding sleep. But all is not nirvana in sleep...

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Sleeping in Seattle: Sweet Dreams for a Lifelong Insomniac

(1) Comments | Posted January 12, 2010 | 2:57 PM

I was an insomniac for 34 years. I became an insomniac at 16. It was not a big deal. I had a lot to do with school, sports, homework, and taking graduate level courses at night at the University, and most importantly, talking to friends for hours on the phone....

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A Case for Journalism in a Post-Newspaper World From the Mother of a Would-Be Journalist

(0) Comments | Posted December 11, 2009 | 5:46 PM

My son wants to be a journalist. What do I tell him? I feel somewhat sick as if he told me he has enlisted and is going off to war. He is a journalist for his college newspaper. He started as a freshman writing pieces, covering whatever he was asked...

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The Ubiquitous Brand Obama -- Is It Overexposed?

(33) Comments | Posted July 18, 2009 | 8:53 PM

"Ladies and Gentlemen, our flight is currently circling New York City because President Obama's in our airspace." said the pilot of my American flight last Thursday. President Obama is everywhere. He is the Eveready Bunny. He is Forrest Gump. He is at the Kremlin, then in Rome with the G8...

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Why the Oracle Acquisition of Sun Gives Me a Java Headache

(6) Comments | Posted June 30, 2009 | 1:55 PM

And why the DOJ is taking a hard second look before approving

In my 25 years in the technology industry, I have seen many once-important companies disappear. Remember Bull or Honeywell or Digital Equipment? Now the sun is setting on Sun. What makes this more remarkable is that Sun wasn't...

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Media and Brand Supremacy: Why the New Media Brand Could Be Nike

(12) Comments | Posted May 19, 2009 | 11:35 AM

The traditional media brand scions of Time, the Washington Post and Newsweek are of diminishing import with circulation and advertising declines. Major city newspapers are disappearing like the rainforest. In the past six months, we have witnessed the closing of the Denver Mountain News, the Seattle Post-Intelligencer and the San...

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