Heidi Sinclair is a highly respected 25-year communications and marketing veteran who combines insightful strategic consulting with operational strength.

Today she runs the marketing, communications and philanthropic consulting firm, Heidi Sinclair & Co developing strategies, platforms and creative concepts that enable leaders, brands and organizations to achieve their highest potential. Her clients include Microsoft, Richemont, Intellectual Ventures and the Smith Family Foundation.

Previously, she served as Chief Communications Officer for the Bill & Melinda Gates Foundation, with responsibility for the Foundation’s communications to all stake holders and the general public globally. She also has been the personal advisor to Bill and Melinda Gates on all communications matters.

Prior to the foundation, Ms. Sinclair was CEO for Europe, Middle East and Africa with oversight for 18 Burson-Marsteller operations and 33 affiliate operations across Central and Eastern Europe, Africa and Russia. Before, Ms. Sinclair was Global Chairman of Technology for Burson-Marsteller, where she spearheaded global teams working on technology clients in over fifty countries. She has been Global Client Leader for several of Burson-Marsteller’s largest clients including SAP, HP, Sun and Apple. Ms. Sinclair was a member of Burson-Marsteller’s Executive Board.

Ms. Sinclair is well known as a strategist, corporate executive and an entrepreneur. She founded two companies in the media and communications space, the first at age 23. She built several new businesses within corporate structures for Burson-Marsteller, Ketchum Communications and International Creative Management.

Ms. Sinclair graduated from Stanford University with an A.B. in English. She is a four-time Young Entrepreneur award winner, and has been the recipient of numerous marketing and communications honors. She is on the board of the Women’s Leadership Fund and the Computer History Museum and is a member of the World President’s Organization and the International Women’s Forum. She is also an award winning poet. After having lived all over the world, Ms. Sinclair has returned to her native Seattle.

Blog Entries by Heidi Sinclair

The Ubiquitous Brand Obama -- Is It Overexposed?

Posted July 18, 2009 | 08:53 PM (EST)


"Ladies and Gentlemen, our flight is currently circling New York City because President Obama's in our airspace." said the pilot of my American flight last Thursday. President Obama is everywhere. He is the Eveready Bunny. He is Forrest Gump. He is at the Kremlin, then in Rome with the G8...

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Why the Oracle Acquisition of Sun Gives Me a Java Headache

6 Comments | Posted June 30, 2009 | 01:55 PM (EST)


And why the DOJ is taking a hard second look before approving

In my 25 years in the technology industry, I have seen many once-important companies disappear. Remember Bull or Honeywell or Digital Equipment? Now the sun is setting on Sun. What makes this more remarkable is that Sun wasn't...

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Media and Brand Supremacy: Why the New Media Brand Could Be Nike

12 Comments | Posted May 19, 2009 | 11:35 AM (EST)


The traditional media brand scions of Time, the Washington Post and Newsweek are of diminishing import with circulation and advertising declines. Major city newspapers are disappearing like the rainforest. In the past six months, we have witnessed the closing of the Denver Mountain News, the Seattle Post-Intelligencer and the San...

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