iOS app Android app

Hemi Weingarten
GET UPDATES FROM Hemi Weingarten
Hemi Weingarten is a technology entrepreneur, business consultant, and father of three young children. He is the founder & CEO of Fooducate, a company and app that is helping millions of people improve their health and lose weight through better food.

Entries by Hemi Weingarten

Did You See That Super Bowl Commercial for Kale?

(8) Comments | Posted February 9, 2011 | 3:26 PM

No. Of course not.

Of the 12 food commercials during Sunday's Super Bowl, all were for junk food and liquid candy, like Coke, Pepsi, Lipton Brisk, Doritos and Snickers.

What you need to know:

Let's just say, outright, that we enjoyed the commercials very much. There was lots of creativity....

Read Post

Only in America: Candy Maker to Sponsor Our Dietary Advice

(12) Comments | Posted July 21, 2010 | 10:58 AM

The American Dietetic Association announced yesterday that it has inked a partnership with Hershey Company. The exact sum of the sponsorship was not disclosed. From the press release:
The Hershey Center for Health & Nutrition develops and...
Read Post

When Fat-Free Foods Make Less Sense

(0) Comments | Posted June 20, 2010 | 8:00 AM

Raise your hand if you're a sour cream fan!

Whether dolloped with chives onto a baked potato, cooling a hot soup, or sweetened with freshly picked berries, there's nothing quite like it.

Traditional sour cream...

Read Post

XXX Vitamin Water: Marketing a Myth

(3) Comments | Posted May 25, 2010 | 2:33 PM

Ever-enterprising beverage marketers will persuade normally rational people to buy colored sugar water for personal consumption, convincing them that said liquid is gloriously rich in health benefits and in some cases also uber-hip.

Vitamin Water XXX is a classic...

Read Post

Raisin Bran Deconstructed - Sugar and Fiber Math

(1) Comments | Posted April 28, 2010 | 12:42 PM

Raisin Bran is such a popular brand of breakfast cereal that it has become a generic name used by many manufacturers (Post, Kellogg's, and private labels). It was first introduced almost 90 years ago. Its name implies wholesome goodness...

Read Post

Are You Eating Fake Mashed Potatoes?

(44) Comments | Posted April 13, 2010 | 3:24 PM

A friend recently related a story how she was utterly shocked when, at age 19, for the first time in her life, she realized that mashed potatoes don't come from a box. On the converse, we admitted to have...

Read Post

The Cons and Pros of Food Processing

(0) Comments | Posted March 31, 2010 | 12:36 PM

Here is an interesting finding from a recent market study. 1500 consumers across all demographics in the US were surveyed by the International Food Information Council (IFIC) and Artemis Strategy Group. The news:


Read Post

Why Frito-Lay's Designer Salt for Healthier Chips Is Not the Answer

(1) Comments | Posted March 23, 2010 | 2:46 PM

PepsiCo, parent company of Frito-Lay, announced at an investors' meeting yesterday that it will be making its products more healthy in the coming years. This includes cutting various products' average sodium per serving by 25% by 2015 and saturated...

Read Post

Why Michelle Obama's Initiative to Reduce Childhood Obesity Will Fail

(8) Comments | Posted January 21, 2010 | 2:30 PM

First Lady Michelle Obama has a legacy she wants to leave behind: a drastic reduction in childhood obesity. Yesterday, at a Mayors Conference in Washington D.C., she announced a new initiative in this spirit, to be formally announced in February.

After presenting the dismal stats (around 18% of kids are...

Read Post

Artificial Sweeteners: 3 Reasons To Rethink That Diet Coke

(14) Comments | Posted January 4, 2010 | 3:47 PM

Care for some water? No way! Get me a Diet Coke, or a Coke Zero.

Water is for washing hands, not drinking. And regular soft drinks and juice are full of sugars and calories.

So you decided a long...

Read Post

2010 -- The Year We Begin to Respect Food

(0) Comments | Posted January 4, 2010 | 11:48 AM


Not the first word that comes to mind when we think about food. Hunger, guilt, diet, and calories are more common thoughts that pass our collective American mind when we...

Read Post

Guess What's In The Picture [Foodlike Substance]

(3) Comments | Posted December 10, 2009 | 11:40 AM

A) Strawberry ice cream

B) Chicken

C) Plastic foam

D) None of the above

Answer below.

What you need to know:

Folks, this is mechanically separated chicken, an invention of the late 20th century. Someone figured out in...

Read Post

Do Children Need Kid's Food?

(21) Comments | Posted November 25, 2009 | 10:03 AM

The only special treatment my young children get when we walk into a restaurant are the crayons and kiddie menu to doodle on. Why in the world would we punish them with chicken nuggets, a hot dog,...

Read Post

Does the World Need Pop-Tarts?

(19) Comments | Posted November 18, 2009 | 9:54 AM

For over 40 years, Pop-Tarts have been a part of American breakfast tradition. A thin pastry surrounding a sweetened jelly, wrapped in space age foil to preserve freshness. No need to refrigerate. Ready to eat or quickly heated in a toaster....

Read Post

Sugar: The Unhealthy Side Of Chocolate Milk

(6) Comments | Posted November 9, 2009 | 3:30 PM

The National Dairy Council is launching a new campaign today - Raise your Hands for Chocolate Milk. The gist of it:

  • Schools MUST keep chocolate milk available for children to choose...

Read Post

Coke Bribes Family Physicians Association for Cheap

(0) Comments | Posted November 6, 2009 | 4:54 PM

Last month another brick in the stalwart battered wall of scientific and medical integrity in America was regretfully removed. The American Academy of Family Physicians (AAFP) signed a sponsorship deal with the Coca Cola Company to promote Coke's products, more or less:

Read Post

10 Things the FDA Can Do to Improve Nutrition Labeling

(6) Comments | Posted October 28, 2009 | 4:18 PM

Last week, the FDA hinted it would be seriously looking at regulating Front of Pack (FOP) nutrition labeling systems. As a result, Smart Choices called it quits, and other programs are "on alert". The FDA's involvement can be of great assistance to the public, by creating a single...

Read Post