Olympics Finally Here! And Of Course NBC Blows Coverage...

09/08/2008 05:12 am ET | Updated May 25, 2011

NBC is trying, I'll give them that much. They've covering 2,200 hours of Olympic events live online (albeit not the stuff you want to watch). They're also covering 3,600 hours of Olympic events on TV (albeit mostly taped). In other words, they're producing more Olympics coverage than has ever been produced before. But they're still producing it for themselves and their legacy TV business, not you.

How would NBC cover the Olympics if they put you first and didn't have a legacy business to protect? They would:

* Make a comprehensive schedule of each day's events, with a link to a live video feed of each. All events. 100% coverage. Searchable by day or by event with a simple toggle. For events that NBC itself is not covering, the link could go to a partner company's video. In exchange, NBC could give partners access to its own video. Note that NBC currently comes at its Olympics schedule from exactly the opposite direction--by starting with the NBC networks and then describing what each will show on any given day and time. Hate to break it to NBC, but viewers couldn't care less which network they watch on. They just want to know how/where to watch the events they want to watch. So this thinking should be inverted. (Full schedule of coverage here)

* Note when the live feed is/was also available on TV and where/when. If it's on TV, most folks would prefer to watch it there, as long as it's not cluttered with ads and crappy commentary. If TV is still more profitable than online (it is), NBC should encourage web viewers to turn on their TVs. Or, better yet, watch both simultaneously.

* Make NBCOlympics a wikipedia-style start-page for games, athletes, news, blogs, stats, betting, etc. This instead of the me-too "Olympics" destination it is now.

As it is, I and others will be spending most of the Olympics cursing NBC for forcing us to watch the Olympics according to their schedule and style, not ours.

In response, I'll also happily try to take advantage of the first truly global medium to find other sources for the video feeds (this worked marvelously for the opening ceremonies). Four years from now, I hope NBC finally figures that out.