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Hersh Shefrin
Hersh Shefrin is the Mario L. Belotti Professor of Finance at Santa Clara University. He is one of the pioneers in the behavioral approach to economics and finance. A 2003 article in the American Economic Review listed him as one of the top 15 economic theorists to have influenced empirical work. In 2009, his behavioral finance book Beyond Greed and Fear was recognized by J.P. Morgan Chase as one of the top 10 books published since 2000. Among Professor Shefrin’s other books are A Behavioral Approach to Asset Pricing, Behavioral Corporate Finance, Ending the Management Illusion, and Behavioralizing Finance. He received his Ph.D. from the London School of Economics in 1974. He holds an honorary doctorate from the University of Oulu, Finland.

Entries by Hersh Shefrin

Who Will Overspend This Holiday Season?

(0) Comments | Posted December 17, 2013 | 10:32 PM

The temptation to overspend is extremely strong when people do their holiday shopping. The truth is that some shoppers have more self-control than others. It's easy to come up with all kinds of anecdotes to illustrate this point, but only research can paint an accurate picture of what is going...

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Spending and Borrowing on Black Friday and Cyber Monday

(0) Comments | Posted November 25, 2013 | 10:04 AM

Holiday shoppers are about to experience Black Friday and Cyber Monday. Shoppers who avoid these two days can actually learn some useful lessons about spending and borrowing behavior from those out buying.

What are the main lessons? To answer this question, we need to understand who shops on these two...

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Tips for Reducing Stress as We Enter the Holiday Shopping Season

(2) Comments | Posted November 20, 2013 | 8:25 PM

The holiday shopping season is just around the corner, and if the past is prologue, then many Americans' stress levels will soar during the next couple of months. Who wouldn't want less stress during the holidays? Below are some tips and insights to keep stress down.

Research tells us that...

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A Collective Effort to Improve Financial Literacy

(0) Comments | Posted April 22, 2013 | 12:50 PM

Financial education -- for as much as it is depicted as the proverbial fountain of knowledge for personal financial empowerment -- isn't working. Because the human mind, though highly evolved, is not perfect, few people are naturally inclined to make the best financial decisions for themselves. Unfortunately, our current methods...

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