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Hilary Kramer

Hilary Kramer

Posted: July 2, 2010 03:07 PM

Is Tesla a Buy?

What's Your Reaction:

Tesla (NASDAQ:TSLA), the first U.S. auto company IPO in 54 years, opened trading Wednesday at over-subscribed and at $17 a share. That would be enough of a victory, considering it was facing a $14-$16 consensus target. When you consider shares gapped up about +40% in their debut, it makes the Tesla IPO even more impressive. Add in the fact that the Dow lost over 250 points to hit a 2010 low, and you can really see that this stock is something special.

Prior to the IPO, a lot of investors were talking about it being a bad time for Tesla to go public. I suppose you could still say that now, arguing that the TSLA public offering could have topped $25+ on a more hospitable day. But I've never been one to worry about timing when it comes to the stock market. It's like complaining about the weather. There's simply no point, because, complain as you may, you aren't going to change the weather. You just dress accordingly and go on with your life.

And in my opinion, Wednesday's blow-out IPO performance proves Tesla is tailor-made for this kind of overcast environment on Wall Street. This electric vehicle company is a cleantech innovator -- a stock I call a "game changer" that has what it takes to succeed despite a particularly volatile environment on Wall Street right now. See: Two other Cleantech Game Chaning Stocks to Buy

I'll admit the enthusiasm may have pushed TSLA up a bit too far too quickly, so I would buy on a dip below $23.50. But for investors who enter below that mark, I expect hefty returns in the months ahead no matter what antics we see from the broader market.

Let me be clear, I normally don't weigh in on small cap IPOs. But I do pride myself on singling out explosive small cap and mid cap innovators that are redefining their industry with a game-changing technology. That's Tesla to a T. See: 7 Ways to Find Great Cheap Stocks

Yes, I've read the research. I know Tesla has only sold a little over 1,000 cars thus far (GM sells more cars before lunch on a slow day!), and hasn't made a penny of profit yet. But that is one of my favorite things about the company. These guys are hell-bent on growth -- and this IPO was part of that plan by raising a boatload of cash. If they had simply stopped their research and development after creating their Roadster model, they'd be a successful little niche automaker and they'd probably be profitable custom making these $100,000 machines for an elite group of motorists. But the reason they are bleeding cash (as so many naysayers like to point out) is that they are instead racing forward on their first "mass-production" model, a $50,000 Model S due out late next year. This gives Tesla the potential to revolutionize the automobile marketplace -- becoming a competitor of Ford (F) and Toyota (TM) instead of fighting with niche luxury brands like Lotus or Ferrari.

The cynics will point to Tesla's small scale and lack of automotive manufacturing expertise. After all, billionaire braniac Elon Musk had runaway success with PayPal but an internet startup is far less capital intensive than tooling up an automaker. But that lack of a production chain could also be seen as a plus by those who watched GM and Chrysler crippled by deep connections to the UAW or a deep sense of "automotive tradition." See: The Worst IPOs of the Last Year

And even if you doubt Tesla Chairman Elon Musk, there's Sergey Brin and Larry Page (Google founders), and former EBay President Jeff Skoll steering this stock. If these guys are believers, then so am I!

My hunch is that some time in mid-2011, as production on the Model S ramps up, and consumer frenzy reaches a fever pitch, these guys get bought out one of the larger legacy auto-companies who are trying to reinvent themselves. Perhaps it'll even be Daimler or Toyota doing the buying (or even one of the aggressive new Chinese auto companies), but for certain, the purchase price would be at $75 a share or higher...representing a quick 450% profit in a classic American success story. See: Five Reasons Chrysler is still Doomed

But even if I'm wrong about a take over, and these guys succeed in going it alone (and if anyone can do that, it's Musk & Company), and all the buzz around this stock shows that it's got a real shot at $40, and a quick 75% profit before year-end. That is why I am recommending all investors take a small stake in Tesla at $23.50 a share or less.


 

Follow Hilary Kramer on Twitter: www.twitter.com/@HilaryKramer

 
 
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07:52 PM on 07/07/2010
"I'll admit the enthusiasm may have pushed TSLA up a bit too far too quickly, so I would buy on a dip below $23.50. But for investors who enter below that mark, I expect hefty returns in the months ahead no matter what antics we see from the broader market."

TSLA closed at $15.80 today. What return is that?
12:07 PM on 07/06/2010
Electric car: $40,000 plus, home recharger $2200, cost of electricity??? Fees to charge away from home??? Easy to find away charger??? Will one have to wait in line??? How much time to recharge??? battery replacement cost$10,000. Any other surprises???
4 cylinder gasoline engine powered car such as Toyota Camry $21,000. gets 34mpg, nice sized and great performance, battery replacement cost $149
Which of these type vehicles will be prominent during our lifetime???
Which of these type vehicles will add most benefit to our economy and to our eco-system during our lifetime???
01:34 AM on 07/03/2010
Few will buy such an expensive car, and there will be competition, and this one note company will not make anyone rich but the founders.
04:28 PM on 07/02/2010
yes a buy
it doesn't make profit but it can borrow
and gets gov't subsidy
that is corporations today
06:42 PM on 07/05/2010
Come on. It's a research heavy industry. And it looks like its private money anyway, which is better. Look at the board.
03:57 PM on 07/02/2010
Unfortunately, as the link to "Behind the hype on Tesla" points out, Tesla is more of a marketing company at this point than an engineering one. It's kind of a cliche in the automotive community that the Tesla will be in production "any day now". And their IPO filing contains the following eyebrow-popping statement:
"Prior to the launch of our Model S, we anticipate our automotive sales may decline, potentially significantly as we do not plan to sell our current generation Tesla Roadster after 2011 due to planned tooling changes at a supplier for the Tesla Roadster, and we do not currently plan to begin selling our next generation Tesla Roadster until at least one year after the launch of the Model S, which is not expected to be in production until 2012."
That said, I wish them luck, I think they do have some good engineering ideas which ought to get a try, and it's kind of a shame that this is the kind of shenanigans a company has to go through in this country and its conservative mindlock against government research investment, to try and create a whole new industry which shows all signs of promise.