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Hilary Rosen

Hilary Rosen

Posted: July 3, 2008 11:47 AM

The McCain Strategy: It's the Perception of the Economy, (Stupid)


Thinking about heading to the beach for the holiday weekend and expecting to pay almost $200 for gas over the course of a few days made me recall a conversation I had two weeks ago with McCain Campaign Manager, Rick Davis. It was at a party in his honor, so politeness and insider small talk was seemingly the order of the day.

Yet, when I was talking to Davis, he was charming, friendly and eager not to be caught in yet another discussion of Republican woes and summer houses. We actually discussed campaign strategy. Bob Woodward and I were standing with him and Woodward said "So Rick, does it all really come down in the end for McCain to Iraq and how we are doing there in the fall?" Rather than respond with vagaries or deflect the question, Davis actually talked us through his thinking. (Note to newbie journo self: hang around Woodward at Washington parties -- people like to tell him things).

Davis noted that with the political conventions taking place so late in the summer, the timetable for voters thinking about the election would be greatly affected by their summer experience. If they felt relief at having survived the summer financially, Davis reasoned, then their worst fears about the economy hadn't come to pass and they would "vote on national security" which favored McCain. Yet if by the end of the summer, they felt drained from gas prices and felt afraid and vulnerable that it was getting worse, then Iraq would fall away and that favored Obama.

His conclusion about how the issues will drive the campaign was unremarkable. But how he got there is curious. First of course, is that under the Davis scenario the outcome isn't much affected by the candidates or the campaigns. The most important factors were external. The second remarkable thing was that Davis was talking about the "perception" of the economy, not the actual economy itself.

I am pretty certain that the perception of the war in Iraq will continue to be troublesome for a majority of Americans by early September. And I am equally certain that the "perception" people have of the economy in early September will not hinge on a false sense of security due to a nice summer vacation. Economic security means a college education, health insurance, and most importantly hope for the future. People get that. Even if John McCain doesn't.


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Thinking about heading to the beach for the holiday weekend and expecting to pay almost $200 for gas over the course of a few days made me recall a conversation I had two weeks ago with McCain Campaig...
Thinking about heading to the beach for the holiday weekend and expecting to pay almost $200 for gas over the course of a few days made me recall a conversation I had two weeks ago with McCain Campaig...
 
 
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06:25 PM on 07/04/2008
It's the perception of the economy ... perception of the war ... perception
10:04 AM on 07/04/2008
In his column in today's Philadelphia Inquirer, Jonathan Last asks this question about Barack Obama, "Is his campaign dishonest or disorganized?" (July 4, 2008)

Not a bad question to ask during a presidential campaign. Since my understanding is that Jonathan Last is a man of integrity, I assume he will soon be asking the very same question about John McCain. And given all that is out there about the flip flopping of Mr. McCain, I anticipate Mr. Lasts column on McCain will be more scathing than it was against Obama. At the least, his column on McCain will probably convince us voters to finally choose our candidate, not on the basis of their individual imperfections, but rather on where they stand on the war, on taxes, on abortion, on the rights of homosexuals, on national infrastructure, on the growing gap between rich and poor in America.
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bacaja
09:20 AM on 07/04/2008
If the 42 to 47% McCain, Obama poll spread is correct McCain is a shoe in.
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VOTER
Freedom from fear - the philosophy of human rights
06:42 AM on 07/04/2008
Election Day in November.

An average person will have many concerns........ unlike Mr. Davis.

Thoughts: while walking to Vote.

"There are talks of layoffs at work. Will I have my job for very long? Quick prayer."

"My sister is worried. She hasn't heard from her son In Iraq."

"It is really cold today.
BRRRR How can I afford to heat the house for winter?"

"The kids need new winter coats and boots. Check on sales."

"I am going to have to tell Maggie she can't go on the next school outing. Too expensive."

"Christmas is going to be a S T R E T C H!" "No Christmas Cards this year! Like last year."

"So far, we have given up cable, movies, meals out, newspapers, magazines, most driving.........."

"I heard one of the kids coughing this morning. Who? Doctor visit......will kill the food budget."

"Can I borrow some money?"

"Last week our Church gave away 60 Food Bags........ Hmmm"

"Hey! They want part-time help here."

"Look at the LINE............................... Oh my lord, I am going to be late for work!"

"Obama needs my vote and I need him to be President. I AM HERE TO VOTE!"

"Hopefully my warmongering Bush Loving Republican Congressman is out of his job
by tomorrow!"

"There's Sue. I hope her son is doing better at the VA."

NOVEMBER = ELECTION DAY=A DAY FOR A CHANGE!

VOTE FOR OBAMA!
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TXOBAMAGIRL73
We got the down,but not the trickle~ RevAl
04:05 PM on 07/03/2008
I'm not really why they are under the impression that Iraq means anything to people who are struggling day to day with making the ends not just meet making them see each other..This shows that the Rethugs are totally out of touch with the common man. Iraq being won or loss is not going to improve lives in this country after it has been water boarded for the past 71/2 years in debt and bs.
05:31 PM on 07/03/2008
Senator John McCain's actions while on the U. S. Armed Services committee has been very good for lobbyists and defense contractors, but terrible for taxpayers costing trillions of dollars. For information google - "McCain Source" - "John McCain and Harry Sargeant III" - "John McCain and Airbus" and "John McCain and military waste, fraud and abuse!" Be sure and share this information with your friends and enemies, alike. All voters need to know what we will be getting into with a President John McCain!!
01:24 PM on 07/04/2008
It's not just the Republicans that are out of touch. How many of the people whose responsibility is reporting on them are worried about being able to afford necessities? Most of them are millionairs many times over.
walkthewalk
Watch what people do, not what they say
03:20 PM on 07/03/2008
As we know, Republicans do not hold reality in high regard. They have always been all about perception. That is why McCain can offer a gas tax holiday and a new enthusiasm for offshore drilling to win votes if not to have a real impact on people's pocketbooks. He himself said that although offshore drilling would not bring down oil prices in the near future that it would give Americans a psychological lift. In other words, why go to the trouble of figuring out how to fix the economy when you can simply make people feel better about dealing with a bad economy?

The McCain campaign has nothing positive to offer us. John McCain wins only by distortion -- by creating the perception that Obama is not up to the job. The fact that Obama is ready to lead is besides the point. Reality never gets in the way of Republican objectives.
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mairs
02:26 PM on 07/03/2008
My sister and I are both for Obama. I'm having trouble paying my mortgage and can't afford health insurance. My sister was complaining that they had to take the smaller and slower private jet of the two they have to her son's graduation in another state. I get tired of voters being pidgeonholed in such a facile way.
02:20 PM on 07/03/2008
Davis is wrong (Wasn't he the guy that was just fired?). McCain's chances don't rest on the state of the economy or Iraq, nor the public's perception of either. The position of the public on these issues was decided in election 2006. They want democrats to take over. Nothing about that has changed since the election of 2006. McCain's chances rest on convincing the public that he's not really a Republican, while simulaneously pressuring Obama into a series of serious gaffes that convince the electorate that, as much as they'd like a democrat, Obama just isn't qualified to be president.
02:06 PM on 07/03/2008
My perception of the economy is poor, but somebody like Cindy McCain, who can afford to run up $750,000 of credit card debt in one month, probably has a positive perception of the economy. Who's right? Aren't we both right? If it's all about perception, then everybody's right.
02:16 PM on 07/03/2008
But since there's a lot FEWER Cindy McCain's out there than us, so the OVERALL perception, or, if you prefer, the average perception is the one that matters.....
05:07 PM on 07/03/2008
that's a good point!
01:58 PM on 07/03/2008
"Economic security means a college education, health insurance, and most importantly hope for the future. People get that. Even if John McCain doesn't."

Hope for the furture means believing that your hard work will make a difference in your life. With Obama as president your hard work will make a difference alright, a difference in the huge amount of taxes you'll have to pay. Obama doesn't have one good idea when it comes to creating jobs and stimulating the economy. All he talks about is getting out of Iraq (which he won't be able to deliver on) and setting up expensive government programs that will accomplish little except to tax people making over ninety thousand a year. No matter how the summer plays out, Obama's financial strategy is a joke. People get that. Even if the Democrats don't.
02:39 PM on 07/03/2008
As opposed to McBush who will ensure that your hard work is COMPLETELY worthless by the time you want to retire, both by making inflation so high that what's worth a dollar today will be worth $100 tomorrow, AND by making sure that this country doesn't have enough of a future for the dollar to be worth ANYTHING since there won't be a USA to back it up!!

Get off your high horse eliza, and actually do some RESEARCH about the two ideals. You will find that, under Obama, not only will the country actually not have to borrow any more money to add to the $10 TRILLION we're at now, but that MOST people (those not making more than $150,000/yr) will be paying LESS taxes than they do now!!!
03:21 PM on 07/03/2008
Is it $250 - or $150 ? How much of a "rich" person's income should go to the government for programs that don't work? I am working very hard to be rich one day and don't want my money wasted.
12:46 AM on 07/04/2008
bgregs,

You don't get it , big business is what drives this country. Your socialistic vision of happy households all making under 15O thousand and not paying a lot of taxes will not pay this country's bills. You can complain about the wealthy because they're successful but without their success this country would be in debt for a lot more than 10 TRILLION. Get off your bitter horse and deal with the facts. Obama isn't going to make this economy better by upping the taxes on the rich. And he won't make life better for the middle class. He will (if elected) make life better for himself and that's really what he's all about.
02:45 PM on 07/03/2008
I'm tired of people spreading false rumors. Under Obama's plan taxes rise for those earning above $250,000. There is a reduction of taxes below the amount. Comparison shows that Obama's plan will give more tax relief than anything that McCain is offering. Plus McCain is giving more tax breaks to the top 2% who owns 80% of the wealth in this country. Does that make sense?
07:54 PM on 07/03/2008
waverly,

Your wrong. Check the numbers on Obama's plan to uncap social security. What do you think that is if not a tax ? And it will impact anyone making over ninety thousand. Obama's tax plans will also affect captial gains which impacts people who invest. Obama is no friend to the middle class.
06:50 AM on 07/04/2008
Goebels said that if repeat a lie often enough it begins to sound real...that's what's happening with Sentor Obama's position on taxes.

The Republicans have been doing the tax and spend mantra for so long that they've boxed themselves into a corner. Instead of taxing and spending (or "paying as you go" the way that most of us have to) the government is now borrowing and spending. Who are we borrowing from? China! Turning a surplus of trillions into a deficit of trillions is no small accomplishment. I don't think any of us need to endure lectures on the economy, taxes, or fiscal responsibility from Republicans.

As for lifting the cap on social security withholdings, I'm with Obama. As Warren Buffet said, why should his social security withholdings be the same as his Secretary's? Given the surge of boomer retirements and the need to keep the system solvent for future generations, the current withholding cap makes no sense at all. It should be increased. It's not a matter of taxation as it comes back to you in the end...it's a matter of fairness and common sense.
01:45 PM on 07/03/2008
Rick Davis has never lived from paycheck to paycheck. Most people don't even take a vacation every year. Plus he believes like all republicans that the majority of people are stupid.
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zendem1
Sometimes I like to touch other people's food
05:26 PM on 07/03/2008
The majority of people are stupid and Davis knows it. Where else but America can the policies of one political party drive a country completely into a ditch, and then that same political party actually has a good chance of winning the current election to continue driving the country even deeper into oblivion? It's the Mad Hatter's tea party, squared. It's insanity. On paper the GOP has actually nothing to run on. Yet, there's only 4 point gap in the latest polls. The only explanation for that is that the majority of the electorate is made up of very stupid individuals.
01:37 PM on 07/03/2008
How does Iraq help MCCain? 68% of the public hates this war and wants it to be over. A four star admiral just said we are screwed in Afghanistan because our troops are tied down in Iraq and McCain wants to stay for a hundred years.

Shorter McCain campaign: we got nuthin'.
01:57 PM on 07/03/2008
Not to mention that they think that security from the "turrists" is a strong point for him. People aren't stupid, if we were attacked again they would lay the blame RIGHT at bush's feet, and by proxy, McBush. Further, they would be looking a bit more than they did last time, and will see just how ineptly bushco(tm) handles disasters!
01:34 PM on 07/03/2008
After 8 years of the corrupt administration which has driven the economy into the ground, handed us wars that cannot be won by the military, and has made the US a poorer less liked country world wide Americans vote for the Republican brand again we deserve everything that happens to us. McCain might have had a prayerif he had stuck to some principles but as it has become obvious, he has none.

He changes his opinion daily depending on the polls, the only thing he consistant on is his clinging to Bush. If Americans make this election close enough so that the republicans can steal another one what happens to us is our own fault.
01:31 PM on 07/03/2008
While I certainly agree that the perception of the economy is a major driver, one's choice for the CEO of the country boils down to who one feels is responsible for economic growth and the best way to foster it. Those of us who believe that economic growth is the responsibility of the people will vote for the cantidate less likely to interfere with said growth, while those who feel that government is responsible for economic growth will vote for the cantidate who will control the government end of the economic climate. What the cantidates will do once they are in office is anyone's guess. Both cantidates show signs of too much ambition to let them stick to their individual values and beliefs... Obama will probably regulate less than his constituency would like and McCain will probably regulate more than his constituancy would like. We need a Cincinnatus.
01:59 PM on 07/03/2008
Are you trotting out that old tired argument about "Free Markets" and "Trickle Down's" again???? Please, those have been tried and tried and tried and tried, and they ALWAYS FAIL!!!!
02:37 PM on 07/03/2008
so does the concept of from each according to his ability and to each according to his need, but that does not stop each new round of professional politicians from trying it.

I think that this election will be essentially a metaphoric fight between Voltaire and Napolean.
Voltaire sought to bring about equality by reducing the nobility to the level of the common man while Napolean sought to bring about equality by raising the common man to the level of the nobility.
01:14 PM on 07/03/2008
When a person working at minimum wage has to work for a full hour to earn one gallon of gas, Republicans can feel a great sense of accomplishment.

More than two days to fill up the tank -- congratulations.
02:00 PM on 07/03/2008
Obama is not going to bring down oil prices, so don't throw away your vote thinking he will.
02:22 PM on 07/03/2008
No, but he will (hopefully!) restore the regulations that kept the prices down to something actually resembling supply and demand......
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Bluebloodsbastardson
10:14 PM on 07/03/2008
I think I'll throw away my vote to cancel out yours then.