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Hilary Rosen

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Why HuffPost's Blogger Model Makes Sense

Posted: 02/08/11 06:05 PM ET

In all the media buzz about the AOL deal with The Huffington Post, one issue keeps coming up that makes no sense to me. Will Huffington Post bloggers still submit their work for free when HuffPost founders just made a lot of money on their investment?

As a fairly regular blogger on HuffPost*, I can expertly say three things. I make no money from blogging, and I don't resent it; I don't intend to stop, and I don't agree with critics who challenge the current model.

In fact I am only going to be unhappy if they stop taking my posts. News flash to the New York Times -- every op-ed submission you receive would still want you to print their column even if you didn't pay the $150 bucks!

The fact is that for part-time opinion writers to be successful, we need platforms. We want our voices to be in the conversation of the day, and we need sites with a LOT of traffic to be effective in doing that.

I bow in homage to full-time opinion writers who work for or have contract deals with media outlets. Theirs is an honorable profession, and I would never suggest that they want to work for free. I am all about content creators having a choice about how to distribute their content. And as a contract political analyst for CNN, I believe that it is important to recognize professionalism in the field. I often write on CNN.com without getting paid for it as well because it is a critically important news platform. But, and this is a deliberate strategy, opinion is not a big highlighted feature of their website.

But when a story is moving or an issue bursts from your heart and you just have to get it out, The Huffington Post has always been a place that welcomes the here and now of your thoughts. And they get it up fast. They don't edit my thoughts. And unlike almost every media outlet, they don't even edit the length -- though some of my posts could use some I'm sure.

Indeed, my favorite moments on HuffPost are when I have written something and it sparks another post in disagreement -- or in agreement, but with another tangent. There is nowhere else online where this live dialogue exists so efficiently and effectively. Current placement is very egalitarian. Blog posts shift frequently, front page to vertical and back. The only test is whether it is popular. Is it getting read? Are there a lot of comments? Are people excited to participate? They have the technology to determine all of those things, and that is why the entire site feels like it is newly relevant every time you hit refresh. Arianna and the editors' challenge with AOL is going to be to keep the conversation as alive on the front AOL page and the other verticals.

Frankly, I don't see that exposure for a diversity of voices on any other site featured with so much enthusiasm. And that is why so many "famous" people blog. That is why when someone big has something to say, HuffPost is often the place they say it -- un-edited, in their own words -- not fearful of a shortened interview or a misunderstood and out-of-context comment.

I say on to the next level -- take my voice and send it to the more than 100 million AOL users a month. Far from feeling exploited, as a HuffPost blogger, you feel you are actually in the game.

*Full disclosures. I was political director of The Huffington Post for 2008 and editor at large from 2009 to 2010, and that is how I know how it works and how decisions are made to support bloggers. But I have no stock and I currently receive no compensation for my blogging.

 

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JBDenver
1% - Not just for milk anymore
12:12 PM on 02/12/2011
Love your remark written in defense of the HP guidelines, "Indeed, my favorite moments on HuffPost are when I have written something and it sparks another post in disagreement -- or in agreement, but with another tangent. There is nowhere else online where this live dialogue exists so efficiently and effectively."

I don't see many views in opposition to the company line on this site.


Maybe they should pay the bloggers and eliminate the moderators
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HUFFPOST BLOGGER
Jodi Lampert
01:07 PM on 02/10/2011
Boy, as someone who would say this is one of their proudest accomplishments (HuffPost), I couldn't agree, more. Being paid would be nice, but I do much of that in my life. Never with that intent (of course)... However, I always try to explain Huffington Post to my aunt as 'The New York Times, online' in terms of how prestigious it is, at this nadir of our culture.

THAT said, much of my stuff has gone straight to Archives, since Off the Bus. But the most frustrating thing of all, by far, is you can send 1000 emails, which no one answers. I can only imagine this will get worse!! Hmm. Now that this lucrative deal has been made, perhaps hire a second person for Blogteam??
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HUFFPOST SUPER USER
David Speakman
Silicon Valley-based writer and law scholar.
04:00 AM on 02/10/2011
We are in an age of media change. The old way of doing news is dying quite quickly.

As for the consternation of this merger: AOL is an aging Baby Boomer brand that has been a joke for those of us under age 45 for a few years.

People aren't seeing this move for what it is: AOL was failing and it basically paid 300-some million dollars to get HuffPo to take over its brands and make them work.

My money is on the Greek lady with the pleasant accent and the keen instincts on how to make an Internet powerhouse from scratch in fewer than 5 years.
HUFFPOST SUPER USER
NABNYC
07:47 PM on 02/09/2011
I disagree. I don't blame HP for wanting to bring money in the door, since all media requires income to flourish. But when HP started, there was a strong sense that this would be a community bulletin board where we progressives could find a voice to share our views with others. Remember, during bush-cheney there was no other forum, and many people around the country felt isolated and lost. At that time, a popular blogger could easily earn a living from donations (the head guy at Truthout was paying himself $200,000/year), and many believed that TV, radio and book deals were right around the corner.

Times have changed. Many bloggers have realized they will not make a living this way. Many have also realized that a few of their members have really cleaned up. If the people who administer the site are earning $300,000/year (according to one report) why would the workers, who provide the substance and content (the writers) expect to continue to provide their labor free of charge.

A few, those who earn a living through their high profile, may continue. I think most will leave. After all, how much substantive criticism of the corporate-run society can we expect on a corporate-run website?
03:17 PM on 02/09/2011
Thanx to Ms. Rosen for this small peek-behind-the-curtain.........

In fact, it might be a good time to thank ALL the bloggers who have, over the course of a few short years, made the site such a stunning success...

I know that in her media appearencs...... Ms. Huffington herself has always been quick to credit both the HuffPo bloggers...and even we lowly readers and commenters....(what she generously referrs to as "The HuffPo community").....for the site's success.

I've been a patron almost since the site's inception...and have always been aware that the bloggers contribute "pro bono" as it were........

Indeed...I miss reading the work of some who seldom post any longer...
(The fiery and eloquent anti-war pieces by Jane Smiley...and the dry wit and humor of Nora Ephron come immediately to mind)

I've long thought that a piece (or even a documentary film!) about the "inner workings" of the site would be something many of us would find fascinating......
If anyone knows of such...please feel free to respond.

Congratulations and continued success to all concerned from a member of the "HuffPo community"

Regards
TM
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ProfessorMacphisto
Am I the only sane one left?
03:12 PM on 02/09/2011
Will blog for food.
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HUFFPOST BLOGGER
Michael Hodson
12:58 PM on 02/09/2011
Yep -- I post here for free also. Knowingly. And am totally fine with the exchange. The old model of being paid to write for a distribution source is dying, and close to dead. These days, we all can be our own distribution source -- best time in the world to be a writer... there are few gatekeepers now. Glad to be allowed to post here and get the exposure and eyeballs.
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HUFFPOST SUPER USER
olerealist
retired trial attorney; former member of VA abd Wa
11:56 AM on 02/09/2011
QUOTE:
"I was political director of The Huffington Post for 2008 and editor at large from 2009 to 2010,"

If this writer given the experience with Huffington is elated over the AOL acquisition, it certainly cannot be all bad.

Initially, I had some apprehension, not only as a user but an admirer of the blog
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FightingTheRight
That isn't God's voice in your head.
11:54 AM on 02/09/2011
Most people with online businesses pay for unique content that improves their SEO, and there for their pay-per-click revenue.

Here they get it for free, and then make a profit on it.
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FightingTheRight
That isn't God's voice in your head.
11:08 AM on 02/09/2011
Most people do not like admitting that they have been used.
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JBDenver
1% - Not just for milk anymore
12:19 PM on 02/12/2011
At the same time, there are egos involved - that is why blogging for free is its own reward. (yes even us poster have egos...trust me. Even if you disagree with what I write and post your response saying I'm a Fauxbot - you'll check back to see if anyone "fanned and faved" YOUR comment).

However, make no mistake, not paying for content which enhances the bottom line is GENIUS from a business sense.

Underpaying for willing labor...isn't that the problem with big businesses who profit on the backs of underpaid but willing laborers from abroad?

Most of you bloggers who are devoting significant time to your pieces, as opposed to us plebes with the "quick hitters", you are being used...
Beckygrrl
Contributor, The Bilerico Project
12:59 AM on 02/09/2011
Frankly, as a transgender blogger who's been around a while, I'd like to see a little more diversity in some areas. I think it's stunning that after all the time HuffPo's been around, we just saw the very first political post on the site by a transgender person, Mara Keisling, just a few days ago. For a site with the vast number of contributors as this one has, that doesn't make a whole lot of sense to me, nor does it seem very progressive at all.

To me, being truly progressive means raising up the little guy and gal, not just focusing on the wealthiest and most populous demographics. That's where I think a lot of "progressive" media fail, not only HuffPo, but also MSNBC and many others. You can't accurately call yourself LGBT-inclusive and therefore, in my opinion, truly progressive, if you never get past the first two letters of the acronym.
04:20 PM on 02/09/2011
I too, while reading Ms. Kiesling's "Injustice At Every Turn" piece the other day, was struck by the fact Kiesling was the first blogger I could recall who self-identified as transgender in her byline.

Let me hasten to add.......I would be VERY reluctant to believe that HuffPo deliberately excludes the work of transgender contributors.....(please correct me if I am mistaken in that surmise).

I HAVE learned the following about prejudice and discrimination from the experience of a lifetime:

They say that you can't change what's in another's heart by statute....
That may be true....but when outright discrimination is proscribed by law (as it should be)
THAT'S when the real... more important change begins...the one in the attitude of ordinary people.

When discriminatory barriers fall and people have to deal with some of "them" ...
(african Americans or Latinos in formerly all-white schools....women in formerly all-male jobsites..... LGBT folks in (supposedly).. all-"straight" ones)..........
Something interesting happens:

When the sky does not fall..or the earth spin off it's axis...
The most surprising people can be heard to say "Ya' know Juan ...or Sally is really pretty cool!"....before long they no longer add "..for one of THEM".
Already illegal.. racist, sexist, &/or homophobic harrasment becomes socially unacceptable......

In short the best way to transform "them" into "us"....is visibility and presence....so people can see:

"He/she is really pretty much like me"
TM
10:28 PM on 02/10/2011
Thank you for your response Beckygrll..........

Before we continue, ....is it just me....or is your articulate response available only for ME to peruse? (I just read it....ay some length")

No comments "pending"......Nothing else from Beckygrrl on this thread.......

What shall we make of this?

As we did in the pre-historic days of pagers......

RSVP....911

TM
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HUFFPOST BLOGGER
Annie Stamell
08:09 PM on 02/08/2011
As another HuffPost blogger I have to say I completely agree - sure I don't make money from my posts here, and while it's fun to joke about that - in reality it's fine with me that I'm doing it for free because it's been immensely helpful as a launchpad for other aspects of my career. I hope it continues to be this way!
HUFFPOST SUPER USER
Halwey
06:41 PM on 02/08/2011
If HuffPost-AOL have the sense God gave a goose, they'll want to hire you as marketing guru. Unless they're now overwhelmed with writers wanting to blog here.