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Hongmei Li
Dr. Hongmei Li (B.A., Peking University, China, 1997; M.A, University of Southern California, 2003; Ph.D., University of Southern California, 2006) is an Assistant Professor at Georgia State University, and now conducting Olympic-related research in Beijing, whose research focuses on globalization, consumer culture, identity, public diplomacy and culture of the Internet, with an emphasis on Contemporary China in particular and Asian countries in general. Her dissertation investigates the rise of advertising as a profession in China over the last few decades. The central question asked in this project is: How is the global produced locally and how is the local produced globally in Chinese advertising? The dissertation compares and contrasts how advertising agencies, transnational and Chinese, have historically and contemporarily negotiated and responded to the complex relationship between the local and the global, tradition and modernity, and China and the West. It examines the globalization strategies of Chinese advertising agencies and the localization strategies of transnational advertising agencies in China. Her current research involves a comparative study of public diplomacy through the Olympics and international cultural exchange programs.

Another line of her research is to continue her research on contemporary Chinese society. She has a broad research interest that lies in examining how the power relationship between the state, the corporations and the citizens/consumers has changed, is changing or will change because of the increasing advances and proliferation of information and communication technologies. She plans to investigate China as a case study to see how the Internet is transforming Chinese politics and civic involvement in the context of the continuing macro-forces of globalization, consumer capitalism, ideological changes, and the emergence of a new middle class.

Before she came to the U.S. to pursue her graduate studies in 2000, she had worked in a Chinese publishing house as an editor and a copyright manager for three years.

She has accepted the Gerbner Postdoctoral Fellowship from Annenberg School for Communication, University of Pennsylvania, for the academic year of 2008-9. She was a recipient of Top Student Paper Award, the Instructional and Developmental Division, the 52nd Conference of the International Communication Association, 2002. She was also a second-prize winner of the student paper competition of 2004 hosted by the Chinese Communication Association.

Blog Entries by Hongmei Li

Pledging as a Way to Motivate Paid Staff and Volunteers at the Beach Volleyball Ground

Posted August 7, 2008 | 16:08:12 (EST)

After working at the beach volleyball ground for a month, I have found that pledging has become an important way to motivate people to serve the Beijing Olympics here. Various pledging ceremonies have been held in the past few months. In June, there was a pledging conference for Chinese media...

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Chinese Beach Volleyball Babies

Posted August 7, 2008 | 11:52:07 (EST)

When Chinese spectators go to watch beach volleyball in the Chaoyang Beach Volleyball court, they might be pleasingly or offensively surprised that Chinese girls in bikinis are going to dance in front of audiences whenever there is a break. These girls are called Shatan Baobei (beach babies), a term that...

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Experiencing the Beijing Olympics on a Daily Basis

Posted August 6, 2008 | 11:39:28 (EST)

There are only three more days to go for the Beijing Olympics. Flags of different colors are flying on the streets and along highways in Beijing. Flags normally include slogans such as "one world, one dream," and "Beijing 2008" with the Olympic rings and images of the five mascots, which...

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The Beijing Olympics and Chinese Women

Posted August 4, 2008 | 17:27:35 (EST)

In Modern China, the image of women is always closely related to the image of the nation. During the New Cultural Movement starting in 1915, Chinese women were viewed as essential for making China into a new and modern nation and for bringing up future-oriented Chinese citizens. One of the...

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Eager Olympic Sports Fans in China

Posted July 25, 2008 | 11:43:44 (EST)

When Western leaders are talking about the human rights issue in China and boycotting the opening ceremony of the Beijing Olympics, China's response is always like "the Olympics are merely sport events. No politics should be involved." Such responses often encounter critical skepticism not just in the West and but...

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The Transformation of the Beijing Olympics from National Pride into Beijing Anxiety

Posted July 14, 2008 | 16:00:31 (EST)

When Beijing was awarded the 2008 Olympics on July 13, 2007, there was a genuine sense of enthusiasm nationwide. Beijing residents poured onto the street to celebrate. People cheerfully walked toward the Tiananmen Square. They greeted and hugged strangers. Some even shed tears of happiness. In Wangfujing, the most popular...

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