Howie Jacobson
Howie Jacobson
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Howie Jacobson, PhD, is the Emotional Intelligence & Empathic Inspiration Officer (EIEIO) of VitruvianWay.com. He’s co-author of Google AdWords For Dummies and creator of the Checkmate Method of competitive positioning. Howie writes about marketing, business and life at Harvard Business, Fast Company, Search Engine Watch, and the Huffington Post.

Howie has been called “one of the great positioning strategists of his generation” by his teenage daughter, which is a huge compliment if you think about it.

Howie spends his leisure time pretending he’s not 46 years old, playing Ultimate Frisbee and folk-rock guitar. He also performs stand-up and improv in the shower, and occasionally in front of friendly crowds of paying customers.

Howie lives with his family in Durham, North Carolina and Champagne Castle, South Africa, depending on when you ask.

Blog Entries by Howie Jacobson

Intent Is More Important Than Technique

1 Comments | Posted January 2, 2012 | 01/02/12 02:26 PM ET

My Fling with Macrobiotics

In 1991 I was flirting with a macrobiotic lifestyle. I was attracted to the strictness of the diet, the sense of fixed rules, and the "magic" of the rituals that promised cures from all known diseases and joyful longevity. I read a bunch of books and...

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Marketing Lessons From Cake Boss

5 Comments | Posted December 13, 2011 | 12/13/11 12:32 PM ET

What if your business was a reality show, and you couldn't hide anything from your prospects and customers?

My kids spent a few weeks watching as many episodes of Cake Boss as they could, and I have to admit that once I started watching over their shoulders, I was hooked.

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