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L.L. Bean to donate $1 million to get kids outside

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April 16, 2012 11:42 AM EST | AP


FREEPORT, Maine — L.L. Bean is making a $1 million gift to a nonprofit to support healthy lifestyles for Maine children.

Olympic gold medalists Seth Wescott and Joan Benoit Samuelson will join CEO Chris McCormick as he publicly announces the beneficiary of L.L. Bean's gift Tuesday as part of the company's ongoing 100th anniversary celebration.

The Maine-based outdoors retailer is trying to reignite people's passion for the outdoors.

The company is also donating up to $1 million to the National Park Foundation with a goal of increasing family outdoor recreation and getting children to visit national parks.