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RetailMeNot shares soar after IPO

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July 19, 2013 11:25 AM EST | AP

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NEW YORK — Shares of RetailMeNot Inc., a provider of online coupon codes for retailers, jumped Friday after the company and some of its shareholders raised $190.9 million in its initial public offering.

In morning trading, the shares rose $6, or 29 percent, to $27 after peaking at $27.30 earlier in the session. The shares are listed on the Nasdaq stock exchange under the ticker "SALE."

Earlier, a total of 9.1 million shares of were sold in the IPO for $21 each. Half were sold by the Austin, Texas-based company and half were sold by shareholders.

The company plans to use proceeds from the IPO to pay dividends on outstanding shares of preferred stock and repay six promissory notes. The rest will be used for working capital and other general corporate purposes.

In addition, the selling shareholders granted the offering's underwriters – Morgan Stanley & Co. LLC, Goldman, Sachs & Co. and Credit Suisse Securities (USA) LLC – a 30-day option to purchase up to an additional 1.4 million shares at the same price, which would raise an additional $28.6 million.

RetailMeNot, whose websites include RetailMeNot.com and VoucherCodes.co.uk, will not receive any proceeds from the shareholders' sales.

The company has said it plans to use its net proceeds from the IPO to pay dividends on outstanding shares of preferred stock and to repay six promissory notes. The rest will be used for working capital and other general corporate purposes.