SEOUL, South Korea (AP) — Athletes who fail to clinch gold at the 2014 Sochi Winter Olympics can take home something else: a $900 smartphone from Samsung.
Samsung Electronics Co. is giving the Galaxy Note 3 smartphone to all athletes competing at the Sochi Games in February.
The announcement Wednesday is part of the South Korea company's marketing campaign as a sponsor of the Olympic Winter Games.
It reflects Samsung's growing clout in the smartphone market and willingness to shell out to promote its brand and products.
Samsung Electronics spent $10 billion last year on promotions and advertising.