iOS app Android app More

Belk to sponsor bowl in Charlotte through 2019

stumbleupon: Belk to sponsor bowl in Charlotte through 2019   digg: US Works With Sudan Government Suspected Of Aiding Genocide   reddit: Belk to sponsor bowl in Charlotte through 2019   del.icio.us: Belk to sponsor bowl in Charlotte through 2019

November 5, 2013 07:12 AM EST | AP


CHARLOTTE, N.C. (AP) — Belk has a new six-year agreement in place to sponsor the Belk Bowl in Charlotte.

It's now the primary sponsor through the 2019 season.

Belk's three-year contract would have expired after this year's game in December.

The Belk Bowl will feature a Southeastern Conference team against an Atlantic Coast Conference team for the next six seasons beginning in 2014. The game is played at Bank of America Stadium, home of the NFL's Carolina Panthers.

Belk made the announcement on Monday.