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Derek Jeter forming book imprint

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November 15, 2013 06:57 AM EST | AP

NEW YORK (AP) — Derek Jeter is trying out a new game — publishing.

The New York Yankees superstar is forming his own imprint, Jeter Publishing, in partnership with Simon & Schuster. The imprint will feature a wide range of sports-themed and pop culture books, from picture stories to nonfiction releases for adults.

Simon & Schuster, a division of CBS Corp., announced the imprint Thursday, and said Jeter will draw upon his many friendships in the sports world and use the "trust factor" to attract authors.

Jeter, who turns 40 next year, is one of the top brand names from the sports world, an almost certain Hall of Famer untouched by scandal.

In a statement issued by Simon & Schuster, Jeter said he looked forward to working on books that share "insights" from himself and others.