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Vegas tourism: Embrace generational marketing

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HANNAH DREIER | December 4, 2013 02:54 PM EST | AP


LAS VEGAS (AP) — Baby boomers are suckers for appeals to their narcissism. Generation Xers have more than their share of man-children. And millennials want to feel like they're doing good in the world.

These aren't just tired stereotypes. They're lessons marketing consultants say the Nevada tourism industry needs to be using to pull Americans into casinos and resorts.

At the annual Nevada Governor's Conference on Tourism Wednesday in Las Vegas, marketing consultant Chuck Underwood told a room of executives and officials that they need to think more critically about their customers.

Visitor volume in Las Vegas has only recently bounced back after cratering during the recession. Gambling revenue is still below where it was in 2008.

The conference, held at Red Rock Casino, focused on finding creative ways to lure new patrons.