The mogul confab in Sun Valley is well underway, and many a guest has been spotted with his better half. Power couples in attendance include:
Rupert and Wendi Murdoch. The NewsCorp poobah and his wife of eight years were holding hands on their way to breakfast Thursday morning, and have a nanny and their two young daughters in tow:

Speaking of Murdochs, Rupert's elder son Lachlan, 35, is taking part in the conference, and brought along wife, Australian model/actress Sarah O'Hare. No word if their two young sons are also in town:

Microsoft Chairman Bill Gates and wife Melinda were snapped on their way to breakfast Friday:

IAC CEO Barry Diller is in Sun Valley with his wife of five years, fashion mogul Diane von Furstenberg and her son Alex, a venture capitalist and the ex-husband of duty-free heiress Alexandra Miller:

New York mayor Michael Bloomberg is busy avoiding questions of a presidential run, accompanied by longtime girlfriend Diane Taylor:

Disney honcho Bob Iger is making the rounds with wife Willow Bay (also Huffington Post's editor-at-large):

Meanwhile Idaho governor Butch Otter and his wife Lori just seem happy to be included:

Ditto ex-CIA man George Tenet and wife Stephanie. He's in town promoting his memoir while dressed like a frat boy:

Last comes 40-something Israeli venture capitalist Vivi Nevo and his girlfriend Zhang Ziyi, the 28-year-old star of "Memoirs of a Geisha". Laughing, riding bikes and making great outfit changes, the couple is hands down the most photogenic pair in Sun Valley:
