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Ian Mills
Over the last 8 years Ian has founded two companies and helped thousands of business owners start theirs. He is the Managing Director of Magicdust Web Design, an Australian company that has created over 7000 websites for small businesses since 2006 and in 2011 was the 76th fastest growing business in Australia.

He has employed hundreds of staff and currently manages a team of 26 in a thriving business providing websites and online marketing to over 4500 small business clients. He has a passion for fair, ethical and win-win business practices for all concerned – self, staff, clients and the community.

Entries by Ian Mills

6 Key Logo Design Factors for Good Branding

(0) Comments | Posted August 15, 2014 | 1:31 PM

Your logo is the visual symbol of your brand. It encapsulates your identity and creates a sense of trust and familiarity in the minds of your audience. Whether you are starting a new business or revamping your current branding you can assess your logo design with the following 6 important...

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8 Ecommerce Mistakes that are Costing You Sales

(7) Comments | Posted August 1, 2014 | 2:37 AM

Converting visitors to buyers is one of the most important components of a successful ecommerce business because increasing this conversion rate has a direct effect on sales revenue. The following are the 8 most common ecommerce mistakes that relate to sales conversion and by successfully addressing each of them you...

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7 Small Business SEO Tips From the Experts

(7) Comments | Posted July 8, 2014 | 12:19 PM

As a small business owner you need to consider one simple but very important fact. When people perform a search in a major search engine for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors.


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3 Ways Your Website Design Is Directly Impacting Your Business

(7) Comments | Posted July 8, 2014 | 9:12 AM

Your website is an incredibly important representation of your business. When people visit your website their experience is assimilated, both consciously and sub consciously, as being highly indicative of your business as a whole, and they will make decisions on whether to engage with your business solely based on that...

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5 Important Reasons to Redesign Your Website

(2) Comments | Posted June 20, 2014 | 10:16 AM

Technology and design styles change quickly and so too can the focus of your business. It is important that your website remains current with these changes and that your business is getting the most out of the new online opportunities that are available. Sometimes there can be a reluctance to...

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8 Best Tips for Working With Graphic Designers

(2) Comments | Posted June 10, 2014 | 12:11 PM

Every small business needs to work with a graphic designer from time to time to create marketing materials and if its not managed well it can be a very time consuming process and in some cases unsuccessful. From working extensively on both sides of the fence I have put together...

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5 Social Media Marketing Tips for Your Ecommerce Website

(1) Comments | Posted June 3, 2014 | 12:43 PM

Social media is now an integral part of almost every consumer's online habits. Statistics abound about it's popularity and it's potential as a means of driving new visitors to your website, yet many businesses are still failing to turn their social media efforts into profits. A study by the Harvard...

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The 5 Biggest Mistakes In Small Business

(6) Comments | Posted May 23, 2014 | 12:06 PM

There can be no definitive manual on setting up and running a small business. It's one of those things that you inevitably only learn through your own experience. The successes and failures of others, however, can provide extremely valuable information to guide you on your path. So from my own...

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Why Email Remains at the Core of Small Business Marketing

(4) Comments | Posted May 16, 2014 | 1:31 PM

With the recent popularity of social media, marketers are questioning the role of email in their marketing strategy. The reality is that despite the growth of social media advertising, email remains one of the highest ROI and most measurable marketing tools available for small businesses.

Email not only has...

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The 5 Main Reasons Why Shoppers Leave Your Website Without Buying

(1) Comments | Posted May 9, 2014 | 12:32 PM

Your website has been built. You've sorted your online marketing and you're getting traffic. But you're losing sales. Why? I've compiled a list of the five main reason shoppers leave websites without buying, as well as what you can do about it.

1. Poor User Experience

Twenty-five percent of shoppers...

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5 Things You Must Know About Branding Your Small Business

(2) Comments | Posted April 28, 2014 | 9:29 PM

Years of experience helping small businesses develop and market engaging brands have taught me some valuable lessons about which strategies are most successful. Below I've gathered the top five tips you can use right now to make your small business brand distinct.

1. Know Your Audience

Marketing has evolved into...

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5 Reasons You Absolutely Must Optimize Your Website for Mobile

(1) Comments | Posted April 16, 2014 | 2:50 PM

The fact is if you aren't optimized for mobile you're ultimately losing sales. Research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn't optimized...

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The Future of Ecommerce for Small Business

(0) Comments | Posted March 3, 2014 | 3:37 PM

With the extreme growth of smartphones, tablets and other portable devices the retail industry is undergoing a huge shift towards ecommerce. Since 2008, ecommerce has grown at a pace at least twice as fast as total retail sales.

In-store retailers are now battling challenges such as "showrooming" --...

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The Last Question You Must Ask Before Hiring Someone

(53) Comments | Posted September 19, 2013 | 2:19 PM

When hiring for a position you are naturally focused on assessing candidates based on what you want and need and what is best for the business, but if you fail to thoroughly address what is best for the individual who is applying you are exposing yourself to one of the...

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The 5 Biggest Mistakes Small Businesses Make When Starting an Ecommerce Website

(6) Comments | Posted September 3, 2013 | 1:03 PM

After lengthy discussions with my support team, who work actively with over 500 new ecommerce businesses, we have unanimously agreed that these are the 5 biggest mistakes individuals and small businesses make when opening an ecommerce store. More importantly though, I am including here how to avoid these pitfalls so...

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