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Ilina Dimitrova
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Ilina Dimitrova is an entrepreneur, PR professional, social media enthusiast, and strategic marketer. In 2014, she founded Ignyte, a digital marketing education startup. She specializes in driving thought leadership strategy and building credibility for small businesses,entrepreneurs, and nonprofits. Twitter: @IlinaDimitrova

Entries by Ilina Dimitrova

How to Build Your Startup's Online Community and Why That Matters

(0) Comments | Posted January 20, 2015 | 2:14 PM

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There is no shortage of noise in the global startup ecosystem and it's becoming increasingly more difficult for entrepreneurs to build velocity behind their brands and gain industry recognition. At the same time, social media proliferation and the emergence of content marketing platforms...

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I Built a Mobile App -- Now What?

(0) Comments | Posted February 20, 2014 | 10:52 AM

As the rising tide of mobile app proliferation reaches new heights, it is becoming increasingly more difficult for entrepreneurs to promote and differentiate their products. From crafting a successful launch, to securing prime time exposure to drive adoption, a mobile startup's marketing strategy can make or break its success in...

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Key Social Business Tenets that Can Help Startups Overcome Marketing Fatigue and Drive Brand Loyalty

(1) Comments | Posted December 29, 2013 | 9:41 AM

Small businesses face a new marketing imperative: adopt a rapid cycle digital communications strategy or face competitive devolution. Across industries, purchasing decisions are increasingly dependent on consumers' referral ecosystems and social relationships. Top-performing products, services, and solutions share one thing in common -- the trust factor. In this context, engaging...

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Beyond the Buzz: How Entrepreneurs Can Cash in on Their Reputation

(0) Comments | Posted October 3, 2013 | 12:29 PM

In today's innovation-based economy, there is no shortage of timely and heated debates among business executives, entrepreneurs, venture capitalists, and academics about how to define and build the "future-proof" business model. The new wave of lean startups and the increasing popularity of customer-funded ventures are clear indicators that companies with...

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Three Strategies to Help Start-ups Survive the Age of Content Marketing

(1) Comments | Posted July 25, 2013 | 10:51 AM

Marketing-savvy entrepreneurs are eagerly embracing the rise of a new phenomenon transforming the business world -"the consummerization of everything." This new trend is fundamentally changing the way organizations work, play, interact, grow, and engage. From a marketing perspective, connected consumerism poses more than new demands on already bootstrapped marketing budgets....

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Avoiding the Social Trap: 3 Social Business Myths that Every Entrepreneur Should Know

(2) Comments | Posted June 5, 2013 | 11:37 AM

Creating online conversations and touch points with customers and prospects yields indisputable business value for start-ups and entrepreneurs. In some cases, exposure through social media can create solid brand equity and lay a stronger foundation for capital-building opportunities. Embracing a social business model also positively impacts an organization's agility, allowing...

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