iPhone app iPad app Android phone app Android tablet app More

Featuring fresh takes and real-time analysis from HuffPost's signature lineup of contributors
Ingrid Newkirk

GET UPDATES FROM Ingrid Newkirk
 

The 'Real Milk' Campaign Hopes To Make Real Suckers Out Of Us

Posted: 04/ 1/2012 8:13 pm

Cows are gentle, interesting animals. They don't advertise anything unless someone spraypaints a slogan on their sides. The California Milk Processor Board (CMPB) has done almost everything short of that in its increasingly bullish efforts to push consumers in the direction of the dairy case. For the last few years, it has bombarded the airways with frantic attempts to boost sales of cow's milk, even running negative ads against its opponents, à la the race for the presidential nomination. But cow's milk is neither good for the human body nor good for our friends the cows, as consumers are realizing in spite of all the industry's misleading attempts to make them think otherwise.

Despite the factory-farming regimen of drugs and genetic manipulation used to increase milk production -- which have left Betsy looking more like a tractor-trailer than a cow, rendered her lame, and given her an often painfully infected udder -- according to the USDA, per capita consumption of cow's milk has been steadily decreasing since the 1990s. It seems that more and more Americans are becoming aware of the negative health and animal welfare implications of drinking cow's milk and are switching to soy, almond, and rice milks (or other plant-based beverages -- there're even oat and hemp milks now) to enjoy with their cookies and cereal.

In an attempt to stop this healthy new trend, the dairy industry has begun a frontal assault on any milk that didn't come from a cow's udder. One national dairy trade group is so rabid about the situation that it has tried to get the Food and Drug Administration to ban the use of the word "milk" for these increasingly popular products, despite the common use of terms such as "soy milk" and "coconut milk" over many generations.

Now, the CMPB has launched a new campaign asserting that "real milk comes from cows." Besides annoying nursing mothers, this ad blitz -- coming from the same people behind the failed "got milk?" ads -- fudges the facts about dairy products' effects on both humans and cows. So PETA designed an ad of our own to be run near CMPB's headquarters, reading, "'Real Milk' Comes From Real Sick Cows."

Here's why we can say that: Up to half of all cows exploited in milk production suffer from a painful udder infection called "mastitis," which may cause pus to end up in milk, and around the same percentage is believed to possibly be suffering from lameness caused by being kept on hard concrete floors and in filthy conditions.

PETA's most recent dairy-farm investigation -- at Adirondack Farms, LLC, a milk supplier to Massachusetts-based Agri-Mark, Inc., which makes Cabot and McCadam cheeses -- found cows with bloody vaginal prolapses that were covered with pus and feces. The cows were left to endure this sickening condition, untreated, for almost three months. And in order to increase milk production, workers injected cows with bovine growth hormone, which contributes to mastitis (for which cows tested positive virtually daily).

All this is in addition to other findings, such as the fact that a manager thrust his arm deep inside a cow's rectum to "rake" out feces before artificially inseminating her with a "gun," another standard practice on dairy factory farms, and that cows were subjected to the din of blaring music while being beaten for failing to realize that they were not going in the desired direction, which got another cow electro-shocked in the face repeatedly. To produce milk, a cow has to give birth, so cows on most dairy farms are repeatedly artificially inseminated, some on what the farmers themselves call a "rape rack." The cows' calves are torn away from them within hours of birth, causing extreme distress that leaves some mothers bellowing after their lost babies for days.

Considering that dairy products have been linked to heart disease and cancer, it's no surprise that almond milk sales increased by a whopping 79 percent in 2011. Real nutrition comes from soybeans, almonds, rice, and other healthy vegetable sources, not from a cow's udder. Fortified plant-based milks are delicious and contain all the calcium, protein, and vitamin D of dairy products but with none of the cholesterol, lactose, hormones, or cruelty found in cow's milk.

And if anyone is concerned about bone health, studies have shown that consuming cow's milk not only provides no protection against bone fractures but may also even increase one's risk. According to a new study published in the Archives of Pediatrics and Adolescent Medicine, active adolescent girls who consumed the most calcium, primarily from dairy products, had more than twice the risk of bone fractures of active girls who consumed the least calcium. In other words, rather than gulping down sugary chocolate milk after a workout, as the dairy industry would have you do, drop some almond milk, fruit, and kale into a blender for a delicious calcium-packed power smoothie, then get your vitamin D by exercising outdoors, and you'll be much better off.

So, while the CMPB tries to scare consumers away from healthy and humane plant-based milks, people might just be starting to realize that drinking the breast milk of another species not only hurts animals but also is a rather weird, entirely unnatural, unhealthy habit that we need to break.

 
FOLLOW GREEN
Cows are gentle, interesting animals. They don't advertise anything unless someone spraypaints a slogan on their sides. The California Milk Processor Board (CMPB) has done almost everything short of t...
Cows are gentle, interesting animals. They don't advertise anything unless someone spraypaints a slogan on their sides. The California Milk Processor Board (CMPB) has done almost everything short of t...
 
 
  • Comments
  • 307
  • Pending Comments
  • 0
  • View FAQ
Comments are closed for this entry
View All
Favorites
Recency  | 
Popularity
Page: 1 2 3 4  Next ›  Last »  (4 total)
photo
HUFFPOST SUPER USER
catlover68
I support the right to arm bears.
01:15 PM on 04/27/2012
If I had kids, I probably would've kept them away from dairy, I'm not saying it caused my M.S. or my husband's Type-1 juvenile diabetes......but if there was even a tiny chance of helping to prevent these chronic & lifelong expensive autoimmune diseases we got as children, I would.....
photo
GODSWILLFIRST
Truth is always the strongest argument.~Sophocles
01:59 PM on 04/06/2012
wildisthewind: Bwaaaahahahaha, godswillfirst, you have literally called those you disagree with violent, murderous, and illiterate, and insisted that anyone who does not eat as you do lacks morals!!! Again, eat whatever the heck you want to eat, but please spare us your insanely hypocritical nonsense.

posted Apr 6, 2012 at 13:31:38

Well, at least I tried. Thanks for proving my points all over again.
This user has chosen to opt out of the Badges program
photo
elcerritan
My bio is not micro
08:31 PM on 04/06/2012
Here's a tip: Just SAYING that another person has "proved your point" doesn't make it so.

By the way, you've become increasingly boring in these "discussions." Is that deliberate on your part?
photo
GODSWILLFIRST
Truth is always the strongest argument.~Sophocles
07:17 AM on 04/07/2012
I've already proved plenty. Is something being done deliberate on your part, too?
09:23 PM on 04/06/2012
Well, if your point was that you are astonishingly hypocritical for calling everyone that you disagree with a long list of nasty names, while complaining about us getting personal in the very same breath, then yes indeed, I proved your point.
photo
GODSWILLFIRST
Truth is always the strongest argument.~Sophocles
10:00 PM on 04/06/2012
Prove it. I dare you.
photo
novabird
Lover of Life, Radical Centrist
12:49 PM on 04/06/2012
I don't eat dairy because I am lactose intolerant. I also avoid the sweetened, fake, faux "milks" sold at the supermarket, especially soy milks, which are supposedly bad for our bodies.

I just use water. Yes, water. For anything you might be inclined to add milk to, plain old water can be substituted very easily.
03:36 PM on 04/15/2012
cereal?
photo
GODSWILLFIRST
Truth is always the strongest argument.~Sophocles
12:13 AM on 04/06/2012
wildisthewind: I didn't ignore your claim that dairy is immoral, I rejected it. Big difference. Your hypocrisy is truly astonishing though, because you blatantly ignored my question! Is that completely lost on you?!?

So much anger.
This user has chosen to opt out of the Badges program
photo
elcerritan
My bio is not micro
03:39 AM on 04/06/2012
Yet another claim by you that another person is expressing anger. Project much?
10:52 AM on 04/06/2012
elcerritan, the outlandish irony of that is completely lost on him. It is genuinely comical. Whereas those of us who disagree with him tell him to eat whatever he wants to eat, he accuses us of being murderers, torturers, immoral, violent, illiterate, unevolved, and on and on, just because we choose differently than he does.
10:34 AM on 04/06/2012
That is absolutely priceless. godswillfirst, who endlessly insults anyone who disagree's with him as a murderer, a torturer, illiterate, unevolved, and violent, as having anger issues.

What makes that so particularly hysterical is that as opposed to godswillfirst, everyone on the omnivore side here has conveyed to him that he should eat whatever he wants to eat, and just stop projecting his nonsense onto the rest of us.
photo
GODSWILLFIRST
Truth is always the strongest argument.~Sophocles
12:10 AM on 04/06/2012
wildisthewind: godswillfirst, you embarrass yourself to the extreme every time you quote Mark Twain as if he supported your vegan fundamentalism. In reality, nothing could be farther from the truth! Here are a few of the foods that he personally listed as his favorites:

Fried chicken.
Porterhouse steak.
Virginia bacon.
Butter.
Coffee with cream.
Roast beef.
Fried oysters.
Turtle soup.
Roast turkey.
Boston bacon and beans.
Southern style bacon and greens.
Buttermilk.
Trout.
Bluepoint crabs.
Broiled chicken.

Moderator(s), please let these through.
04:00 PM on 04/07/2012
Those are indeed, several of Mark Twain's favorite foods. Maybe you should try to remember that the next time you quote him because of what a wise, moral person you believe him to have been.
photo
GODSWILLFIRST
Truth is always the strongest argument.~Sophocles
01:23 PM on 04/08/2012
Again, that's totally irrelevant. You've repeatedly missed the point (several of them to be exact). If you had followed along closely to what I was saying, the quote had a lot more to do about religion, the treatment of animals. Since the primary focus is to discredit veganism, those blinders often get in the way of the truth.

In any event, life's also a journey...you never know where you'll be standing at the end. Obviously, you don't have a very clear understanding of that either.
photo
GODSWILLFIRST
Truth is always the strongest argument.~Sophocles
12:09 AM on 04/06/2012
wildisthewind: "It is truly hilarious that every time godswillfirst is confronted with the irrefutable fact that the people he quotes don't actually share in his vegan fanaticism, he deflects and denies."

Please, keep going.
photo
GODSWILLFIRST
Truth is always the strongest argument.~Sophocles
12:06 AM on 04/06/2012
Wildisthewest: "Again, the Christian God of the bible enjoyed veal, cheese, and milk. And you have claimed that it is immoral to eat veal and dairy products. So again, I ask you to explain how it feels to think you are morally superior to the very god that you worship?”

It's a shame that so many others were deleted AFTER I explained things to him.
This user has chosen to opt out of the Badges program
photo
elcerritan
My bio is not micro
03:45 AM on 04/06/2012
Wow, you really don't get that you're making fool of yourself, do you? LOL!
photo
HUFFPOST SUPER USER
Lesley MacIntyre
Please pass the bacon.
06:31 AM on 04/06/2012
He really is isn't he Elcerritan?
photo
GODSWILLFIRST
Truth is always the strongest argument.~Sophocles
07:26 AM on 04/06/2012
No comprehension skills, too, huh? Would you like to see more of his extremely, emotional ranting about meat eating in the Bible AFTER I had already explained the context to him?
photo
GODSWILLFIRST
Truth is always the strongest argument.~Sophocles
11:10 AM on 04/04/2012
Indeed, milk is for babies.

"[A] long habit of not thinking a thing wrong, gives it a superficial appearance of being right, and raises at first a formidable outcry in defense of custom. But the tumult soon subsides. Time makes more converts than reason." ~ Thomas Paine, Common Sense

"The conventional view serves to protect us from the painful job of thinking." ~ John Kenneth Galbraith

"The fact that an opinion has been widely held is no evidence that it is not utterly absurd; indeed, in view of the silliness of the majority of mankind, a widespread belief is more often likely to be foolish than sensible." ~ Bertrand Russell

"All of us cherish our beliefs. They are, to a degree, self-defining. When someone comes along who challenges our belief system as insufficiently well-based or who, like Socrates, merely asks embarrassing questions that we haven’t thought of, or demonstrates that we’ve swept key underlying assumptions under the rug it becomes much more than a search for knowledge. It feels like a personal assault." ~ Carl Sagan, The Demon-Haunted World
12:10 AM on 04/05/2012
Carl Sagan loved pizza and a good roast beef sandwich.
photo
GODSWILLFIRST
Truth is always the strongest argument.~Sophocles
01:10 PM on 04/05/2012
BTW, wildisthewind, because several of your comments about religion, the Bible are still pending (in addition to my rebuttal), it's important to note that I did not bring it up. I simply made several points of putting it to rest.

Unfortunately, the entire sequence was posted out of order.
photo
HUFFPOST SUPER USER
Lesley MacIntyre
Please pass the bacon.
12:30 PM on 04/05/2012
And the quote fest continues!!! Probably because you can't back up your position with any real evidence, proof or logic...Sigh...This is getting exasperating
photo
GODSWILLFIRST
Truth is always the strongest argument.~Sophocles
03:14 PM on 04/05/2012
"Probably because you can't back up your position with any real evidence, proof or logic."

That's pretty amusing, actually.
06:01 AM on 04/04/2012
@plantbasedpunk allergic to almonds and coconuts :( never seen hemp or rice milk...? will have to look! thanks for the tip :D
photo
plantbasedpunk
live from the PHX
05:39 PM on 04/03/2012
Excellent article, Ingrid. The dairy industry is panicking because the public has learned that almond milk is better than cow milk in every single way.

And it's also important to remember that male calves don't make milk, so they are often sold to veal farms where they're kept in crates so small they can't turn around. In a way, there is a piece of abused baby cow in every glass of milk.

Finally, you don't even need to drink milk (dairy or non) to be healthy. Nor do you need cheese. Avocado=nature's cheese.
photo
FaunaAndFlora
Daughter of Pan
10:50 PM on 04/04/2012
Once again, 80% of the world's almond crop comes from three or four counties in California. Bees are flown in from as far away as Australia to pollinate all those trees. How is that better than locally produced milk from pastured cows, goats or sheep? Also, burrowing mammals are trapped and killed so they won't damage the roots of these trees.

Most avocadoes also come from California or Mexico; arid regions relying on intensive irrigation systems that deposit salt and toxic levels of selenium on the land. The latter has caused birth defects such as cyclopism in grazing animals, wild and domesticated.

As for veal calves, they don't have to be raised in crates. I know some farmers who raise veal calves in communal corrals where they have the room to kick up their legs.

People really do need to learn how and where all food is produced.
photo
GODSWILLFIRST
Truth is always the strongest argument.~Sophocles
06:04 AM on 04/05/2012
"As for veal calves, they don't have to be raised in crates. I know some farmers who raise veal calves in communal corrals where they have the room to kick up their legs."

This says it all.
11:54 PM on 04/12/2012
Oh... Alright
I also know some farmers who have crops pollinated by local bees and dont use pesticides and toxic.
As for veal and calves, most of them are tortured and killed brutally in the meat industrie.

Hope you can see how stupid your argument was. :)
This user has chosen to opt out of the Badges program
photo
11:36 AM on 04/05/2012
800,000 acres of almonds in CA, all poisoning, trapping, or shooting a squirrel an acre per month. That's based on my field, which is a conservative estimate because I let too many of them live (just one big old softie I guess). I'm sure you can do the math on how many squirrels are slaughtered and suffer for almond milk yearly. All diets cause death & suffering.
02:52 PM on 04/05/2012
Thank you for pointing out that fact SanJoaquinValleyGrower. In addition to that, bee keeping isn't vegan, so vegans have no business eating almonds.
photo
GODSWILLFIRST
Truth is always the strongest argument.~Sophocles
11:59 AM on 04/07/2012
"...because I let too many of them live (just one big old softie I guess)."

SanJoaquinValleyGrower,

Although we don't often agree on many things, I truly respect this comment from the front lines, so to speak. Attitude/respect certainly goes a long way in life, no matter where we are.

Good luck
03:47 PM on 04/03/2012
I'm not really sure where you are getting your research and your facts from. If you are trying to draw attention to these isolated incidents reported here I'm sure that the entire diary industry will be quick to remind you that prior to the modern industrial age there were no such issues due to a lack off demand on milk supplies. In the traditional way of gaining milk from a cow none of these practices were ever used. My argument is furthered by the question of whether or not you realize how much milk is contained in a soybean or an almond. There are chemical and mechanical processes that allow these "milks" to be produced and they are given the same amount of added vitamins that are also added to cow milk so to me it's really which is the lesser of two evils. I am not in anyway condoning the mistreatment of animals just so the diary industry can maintain it's current profit margin however, growing large crops of almonds, rice, and soy are just as detrimental to the soil and environment by means of clear cutting and a lack of crop rotation thus depleting the nitrogen in soil. (With the exception of some plants that allow it to be returned.) So I think it really boils down to the issue again of dollars and cents and which issue is less bad.
photo
HUFFPOST SUPER USER
Karl Wilder
Chef Stirring The Pot Harlem
12:35 PM on 04/03/2012
The more we learn the more we can pressure the producers to stop with the hormones and horrific practices. I like raw milk and can get it where I lives. I think fresh raw milk needs to become the norm again.
photo
FaunaAndFlora
Daughter of Pan
10:53 PM on 04/04/2012
And if that fresh raw milk comes from dairy goats, so much the better. ;-)
This user has chosen to opt out of the Badges program
photo
10:15 AM on 04/05/2012
I see you are a shill for the dairy goat industry! - Just kidding :)
photo
HUFFPOST SUPER USER
wallyone
10:14 AM on 04/03/2012
I've worked on hundreds of dairy farms, so I can tell you that the incidence of mastitis is no where near what was stated in the article. I've done a fair amount of artificial insemination, and I can tell you that, if done gently, it is neither painful or stressful for the cows. Dairy cows are generally not too upset when their calves are removed, while beef cows get really upset. But of course beef calves are not weaned until they are around six months old and in the process of weaning themselves.

I respect anyone's choice to avoid milk and milk products for whatever reasons, as long as it is not based on misinformation. Dairy farm families generally drink lots of milk and they are generally very, very healthy.
photo
HUFFPOST SUPER USER
sherwoodforest
Seeing the forest for the trees
09:29 PM on 04/12/2012
Interesting- does this mean that dairy cows are bad mothers?
photo
HUFFPOST SUPER USER
wallyone
05:31 PM on 04/16/2012
Yep, it seems as if the maternal instinct has been mostly bred out of the modern Holstein cow.
08:50 AM on 04/03/2012
Excellent article -- I gave up all dairy over 30 years ago when I found out about the horrific cruelty to mothers and offspring and have been delighted to find the fantastic rewards for caring about others. I never get sick and have lots of energy, and there are much more delicious plant-based alternatives to cow/goat cheese, milk, butter, etc. Trust me, when you give up dairy, your health will soar, and after you're free of the delusion and addiction of dairy eating, you'll realize how absolutely disgusting it actually is.
photo
HUFFPOST SUPER USER
DARK STAR
One small step for Man...
07:13 AM on 04/03/2012
FYI, a lot of folk's health improves when they remove dairy from the diet, try it for a month, if you have improved, then you know!
photo
FaunaAndFlora
Daughter of Pan
10:59 PM on 04/04/2012
And others actually benefit from full-fat dairy foods. Meanwhile, I've become convinced that wheat is a killer and that most people would improve their health if they gave up all foods that contain gluten.

http://www.glutenfreeclub.com/Article.aspx?nid=1625&utm_nooverride=1