Ira Kalb
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Ira Kalb is a professor of marketing at the Marshall School of Business, University of Southern California, and a marketing consultant.

Blog Entries by Ira Kalb

Tiger Woods and the Lesson of How Not to Manage an Image Crisis

Posted March 19, 2010 | 13:14:15 (EST)

Tiger's Woods announcement this week that he will play the Masters Tournament next month wasn't all that surprising. The controlled environment at Augusta -- the rules governing fans and media are strict -- is a ideal stage for the famed golfer to end his self-exile.

But off the golf...

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