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Ira Weissman
Ira Weissman is a diamond industry veteran with nearly a decade of experience at one of the world’s largest diamond manufacturers. He has traveled the world buying and selling diamonds and now loves to help diamond consumers see the light about what lies behind the diamond market. He is the founder of The Diamond Pro (Formerly Truth About Diamonds).

Entries by Ira Weissman

The All Important #Ringselfie

(0) Comments | Posted September 29, 2014 | 2:36 PM

Posting the brand-new engagement ring online is not just for Kim Kardashian; it's for every bride with a smartphone who wants to declare, "Hey world, I just got engaged with THIS ring!" The #ringselfie phenomenon has been spreading like wildfire in our increasingly visually-obsessed social media...

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Pourquoi les diamants sont un très mauvais investissement

(4) Comments | Posted July 10, 2014 | 11:13 AM

Depuis plus de dix ans que je travaille dans l'industrie du diamant, j'ai fait le tour du monde pour mes transactions. J'ai arpenté la plupart des grands aéroports américains avec près d'un million d'euros de diamants dans la poche. J'en ai acheté et vendu à Dubaï, Mumbai, Moscou, Hong Kong,...

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Diamond Cluster Settings, the Next Big Engagement Ring Trend?

(0) Comments | Posted February 27, 2014 | 2:25 PM

Diamond cluster settings may just be the next biggest thing in engagement rings, offering an elegant alternative to halos AND saving the average groom-to-be thousands of dollars.

First, let's talk about halo settings. If you follow engagement ring trends at all, it's hard not to notice how hot halo...

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Kimberly Wyatt's Colorfully Different Engagement Ring

(1) Comments | Posted October 3, 2013 | 11:46 AM

Model Max Rogers recently proposed to former Pussycat Doll Kimberly Wyatt with a ring that packs a punch of violet color. The amethyst center stone is strikingly beautiful and set exquisitely in a halo setting that really makes the dark purple color pop.

Why do I care that Max...

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Let's Learn From Kris Humphries' Mistake

(2) Comments | Posted September 12, 2013 | 12:43 PM

Too bad Kris Humphries has to learn -- again -- that life can sell you short. As if it weren't enough that his marriage to Kim Kardashian only lasted a mere 72 days, he is now auctioning off Kim's former engagement ring, trying to recoup the $2 million...

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Diamonds in the Kisser

(0) Comments | Posted September 10, 2013 | 3:24 PM

When a little girl plays dress up in her mommy's wardrobe, we think it's cute. When she piles on the sparkly necklaces and bracelets, we understand that she is role-playing and experimenting with mommy's stuff. But when she puts these jewels into her mouth, we are likely to say, "no,...

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The Four Cs of... Bacon?

(0) Comments | Posted June 12, 2013 | 4:11 PM

What says "forever" more than diamonds?

Bacon? Well, that might not have been your first choice, but really, bacon fat can sit in your arteries nearly forever...

In this parody from Oscar Meyer poking fun at De Beers' romanticization of diamonds, we are taken for a ridiculous ride in which bacon has its own 4 C's, and soon-to-be-engaged couples go speechless looking at strips of bacon displayed in black velvet jewelry cases.

And what's so hilarious about this spoof is that it satirizes the completely inane idea that a diamond can represent love and that a sparkling white rock can be forever. We only believe these claims as self-evident because we've been duped by the diamond industry to believe it's practically illegal to propose without a diamond engagement ring. It's as if men must buy diamonds, and women must love the diamonds they receive.

So while the taste of perfected bacon may be seriously succulent, it surely can't be forever any more than a white rock can be the only symbol of love and engagement. And it's good for the diamond industry to remember that every now and then.


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The 5 C's of White Gold vs. Platinum

(0) Comments | Posted May 29, 2013 | 4:51 PM

Readers of my diamond education blog write to me with all kinds of questions about a diamond's 4 c's, but I also get lots of questions about engagement ring settings. While I tell my readers that my expertise is in selecting loose diamonds and not the...

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The Engagement Is Off -- Now What Do I Do with the Ring?

(0) Comments | Posted April 14, 2013 | 4:46 AM

Let's put the creamy chiffon and bridal bouquets aside for a moment; for every eight knots that will be tied this summer, there will be two that unravel before their time, according to one estimate. Besides the emotional damage of a broken engagement -- not to mention the...

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Color Me Pink

(16) Comments | Posted March 1, 2013 | 10:30 AM

While white diamonds and white wedding gowns may be the safest bet, some brides are looking for a look that's more out of the ring box and kissed with just a splash of girly color.

Actress Jessica Biel is one such lady. She made a bold move with

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The Truth About Push Presents

(0) Comments | Posted February 27, 2013 | 4:08 PM

Push presents, push gifts or baby baubles are all different names for the same concept: The gift that a husband presents to his wife after she "pushes" out their baby (not excluding wives who deliver by C-section, of course). While it's not exactly a new concept that husbands buy their...

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Details of Nick Carter's Engagement Ring

(2) Comments | Posted February 26, 2013 | 10:50 AM

"Am I your fire? Your one desire?" Remember these Backstreet Boys lyrics, circa 1999? Well Nick Carter of BSB could have proposed with these lines to girlfriend Lauren Kitt on Feb. 20 on a secluded island in the Florida Keys. The boy-band frontman and fitness expert/actress were vacationing down south...

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Elaine Alden, Landry Fields Engaged: A Ring Analysis

(1) Comments | Posted February 15, 2013 | 8:34 AM

Once upon a time Toronto Raptors' prince Landry Fields proposed to supermodel princess Elaine Alden with this superstar bling-a-ling engagement ring.

Oh wait, that just happened yesterday! From the picture Alden posted on Instagram last night, it seems the center diamond is approximately 3.5-4 carats, G/H color and...

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Jana Kramer's Fabulous Five-Carat Engagement Ring

(0) Comments | Posted January 30, 2013 | 10:14 AM

"Dreams really do come true," says Jana Kramer on her website bio about her singing and acting career. And I'm sure she's saying the same thing about her newly gifted sparkler from fiance Brantley Gilbert. The two country singing lovebirds are now officially engaged thanks to this five-carat,...

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Kandi Burruss' Engagement Ring Is Not What It Appears to Be

(23) Comments | Posted January 28, 2013 | 12:58 PM

It's already been reported widely since US Magazine broke the story that Kandi Burruss, the Real Housewives of Atlanta star, is now engaged to Todd Tucker, line producer on the show. The proposal certainly came as no surprise to fans of the show, who have watched their relationship...

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Why I'm Not Buying Diamonds This Valentine's Day

(82) Comments | Posted January 24, 2013 | 12:49 AM

If you think diamond jewelry is the greatest Valentine's Day gift out there, you've been duped. We are living in a post-diamond era when diamonds are no longer the end-all and be-all of fine jewelry. Of course, you could go the safe route of chocolates and roses, but if you...

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Emeralds: The Hottest Engagement Ring Trend for 2013

(139) Comments | Posted January 11, 2013 | 10:10 AM

Even in the dead of winter, emeralds can make you feel like spring is just around the corner. This verdant, earthy gemstone has become the red carpet's favorite bauble of late, sparking color authority Pantone to declare Emerald Green the official color of 2013. Emeralds are associated with...

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7 Reasons Why Diamonds Are a Waste of Your Money

(698) Comments | Posted August 13, 2012 | 11:10 AM

I've been in the diamond business for over 10 years. I've traveled all over the world buying and selling diamonds. I've passed through most of the major airports across the United States with about a million dollars worth of diamonds in a leather wallet stuffed inside my pants. I've bought...

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What The Media Got Wrong About 'Bachelorette' Emily Maynard's Engagement Ring

(12) Comments | Posted July 25, 2012 | 4:53 PM

In typical week-after-the-finale fashion, "Bachelorette" followers everywhere are having the same conversations: are Emily and Jef still engaged? Will they last? Just how cheesy was that proposal? And of course, there's the typical oohing and ahhing over her new Neil Lane engagement ring. But as a...

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What You Can Learn From Mark Zuckerberg

(97) Comments | Posted May 30, 2012 | 6:45 AM

Mark Zuckerberg has certainly been no stranger to the news cycle this past week. With the now infamous IPO on Friday quickly becoming the story of the year, and the surprise wedding on Saturday, it was easy to overlook a small report from about Priscilla Chan's engagement...

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