Isabel is the founder and CEO of Alpha Mom, a new multi-platform parenting brand, at the core of which is Alpha Mom TV -- the first 24/7 television channel programmed exclusively for and by moms. The on-demand network is
available on cable systems nationally, and at www.alphamom.com.

Isabel was inspired to launch Alpha Mom soon after the birth of her son, while researching every imaginable topic on motherhood. Alpha Mom is designed for moms who search for the most up-to-date parenting intelligence, believe in empowered choice-making and that parents are smart enough to make the choices as to what works best for them and their families in every aspect of their lives. Alpha Mom distinguishes itself with its original programming and its on-demand, always-accessible platform.

Isabel spent ten years on Wall Street after graduating from Columbia University, starting in the investment banking division of Salomon Brothers, and later working on dozens of IPOs and equity offerings for leading blue-chip companies in Latin America and Europe.

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