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Ivo Lukas
Ivo Lukas is the founder/CEO for 24Notion. 24Notion is the first global creative marketing/digital PR/tech & lifestyle agency with special emphasis on giving back to the global communities. With a broad understanding the art of non- traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. We know how to merge ideation with innovative solutions, producing an integrated approach that effectively blurs the line of interactive advertising, public relations and marketing. 24Notion ranked No. 15 in Corporate Philanthropy nominated by Portland Business Journal Book of List 2014.

@MsSonicFlare @24Notion

As young women with the capacity to inspire, we made it our personal desire and passion to create and sustain an organization that focuses on the collaboration, promotion, growth and success of women in the technology sector. Most recently, she was recognized in “40 Under 40” by the Portland Business Journal. She has been a true “bootstrapper” by building her companies from scratch, using innovation and creativity to effectively integrate creative lifestyle branding with strategic communications. Check out

Ivo has over 17 years of experience in building and maintaining an all integrated brand, marketing, digital and technology power for Fortune 500/1000 companies. She builds unique offline/online marketing/technology businesses from ground up with track record in bringing in the bottom line results.

Prior to launching her own agency, she joined the prestigious third largest Global Public Relations and Communications company as the global Vice President Marketing /PR/Digital of the agency. Within the agency, she founded the Global Creative marketing Group and the Digital Group. During her tenure, she led a global initiative that expanded beyond the Asia Pacific, European and North American markets. She won a few awards and nominated as the Female 2.0 Founder of the year, Innovative philanthropist in 2013; Women in Business/Influence of 2011-2013; Top executive of Cambridge who’s who 2009-2010; Huffington Post- Female empowerment of “Passionistas”, Interactive Media Awards-Outstanding achievement awards, 2008-2009 PR News Corporate social responsibility Awards, Excellence Award winner of best Authenticity of fresh innovative idea/category, 2008 Innovative Grant finalist.

She served global clients such as Microsoft, T-Mobile, GSK Healthcare, NetHope, Chevron, Polycom, Samsung, CTIA, AMD, BellSouth, Bellsouth/Cingular/ AT&T, Allianz, USC, Washington Dairy Farmers, Amazon, CUP, Nokia, MasterCard Foundation, Bill Gates Foundation, NetHope, Coca-Cola, PSU, ShopNBC/, TBS superstation, and others. With clients focus on industries including but not limited to: mobile/telecommunications, Financial & Banking services, technology, healthcare, sustainability, fashion/apparel/textiles, travel, nonprofit, retail, beauty, B2B, B2C, consumer goods and services, media and entertainment.

Connect with her @MsSonicflare @24notion

Entries by Ivo Lukas

Innovation at Its Finest

(0) Comments | Posted March 23, 2015 | 11:49 PM

When we think about innovation, we try really hard to see into the future. What could we invent? What could make a difference in the world? Sometimes, innovation is about new ideas and products. Other times, however, innovation is about reinvention (what could we be doing differently?). Some of the...

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What Is Mentorship, and How Can I Be a Rock Star At It?

(0) Comments | Posted March 6, 2015 | 3:48 PM

People quite often ask me if everyone needs a mentor. The answer seems so easy to me (yes!) because it's actually right in front of our noses -- we just don't see it sometimes. Look closely at your circle of friends, family and other confidants. They are actually already mentoring...

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The Future of Information Is Here: The Internet of Things

(0) Comments | Posted October 24, 2014 | 3:54 PM


In early September at the Supermobility/CTIA conferences, I moderated a discussion about the future for the Internet of Things (IoT). The women in technology panel focused on multiple layers of the IOT world. With the world being constantly plugged into...

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Gear Up Your Kids

(0) Comments | Posted May 19, 2014 | 6:15 AM

Summer is around the corner, which means the kids will soon be out of school and ready for the next adventure. Trying to keep your kids entertained while still exercising their brains is always a challenge for busy parents. Luckily, I've got a few products that can help! Here's my...

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TDK: Built to Record Every Lifestyle

(1) Comments | Posted April 17, 2014 | 3:18 PM

I recently sat down to chat with TDK Corp executive director, Toshihide ("Toshi") Hokari about the evolution of this blast from the past company. TDK Corp started in Japan as TDK Electronics in 1935 as a manufacturer of cassette tapes and later videotapes, CD-R's, and an extensive collection of recording...

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Tech Marketing Reinvented: Are You in the Revolution or Evolution Age?

(1) Comments | Posted April 8, 2014 | 5:39 PM

Late last month, #AdobeSummit, The Digital Marketing Conference, has been dropping knowledge in Salt Lake City, Utah. There have been 7000 people in attendance from digital marketers, partners, Sephora and Kickstarter CEO to Robert Redford.


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The Secret Sauce to Successful Crowdsourcing Campaigns

(2) Comments | Posted March 18, 2014 | 3:00 PM

Lately, I've had more people asking me what the secret sauce of a successful crowdsourcing campaign is. It's quite simple, but it's more than just getting consumers to vote, like, or jump on the bandwagon and buy the products you are creating. It's about actually creating an entire brand experience...

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Grace Hopper Conference 2013: Think Big, Drive Forward

(0) Comments | Posted October 8, 2013 | 3:06 PM

At last, after a year-long wait, the conference has arrived! Over a 4-day period (Oct. 2-5), more than 4,600 people -- representing 54 countries including 1,938 students, 350 companies, and 402 universities -- flocked to Minneapolis, Minn., for the 2013 Grace Hopper Conference (#GHC13). "Think big, drive forward" was declared...

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Oracle Open World 2013 Wrap-up

(0) Comments | Posted October 7, 2013 | 12:29 PM


The age of the customer is the theme around #oow13, where best practices to meet those customers' demands and expectations with the latest and greatest innovative technologies and services were shared. Buzz words that I've heard all week long: scalable, agility, flexible, integration, delivery,...

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Leading the Sony Legacy: Q&A with Phil Molyneux

(0) Comments | Posted September 6, 2013 | 11:19 PM

I have recently had the honor of chatting with Phil Molyneux, the passionate Chief Operating Officer (COO) and President of Sony. He is a 23-year Sony veteran who started at the company as a sales engineer in 1987. Over time, Phil climbed the employment ladder after working sales and marketing...

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Fall 2013 Hot List: 10 'Must Haves' for the New Season

(0) Comments | Posted August 22, 2013 | 10:10 AM

Say 'Goodbye' to Summer and 'Hello' to Fall with these "Must Haves"

August is already here, leaving many of us wondering where the summer went. Whether you're ready or not, it's time for a new season and for some, a new school year. A new season means new gear--you...

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Which Laptop Fits Your Lifestyle?

(0) Comments | Posted August 19, 2013 | 11:13 AM

Choosing the right laptop is key for carrying out your daily tasks. The features of a laptop can make or break its usefulness to you. Therefore, choosing one that fits your lifestyle is vital. Whether it's for an office worker, mom on the go, student, gamer, everyday user or even...

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Top Tech Organizations: Leading the Revolution

(0) Comments | Posted August 3, 2013 | 3:28 PM

Last year, I gave you my Top Five Women Tech Organizations and I'm back with a shortlist of technology organizations for both men and women. This time, I'm sharing my top picks for tech organizations that are helping society learn and access relevant resources in the STEM and...

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TechGirls: The Global Value of Mentorship

(0) Comments | Posted July 24, 2013 | 11:13 AM

We're constantly hearing the buzz around mentorship. What is the actual value of mentorship? How do you get the most out of it? I recently participated on a panel discussion hosted by the US Dept. of State where twenty-seven TechGirls from eight Middle Eastern countries and the Palestinian Territories gathered...

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Sony's Xperia Tablet: Fitting Your Lifestyle

(0) Comments | Posted July 23, 2013 | 5:15 PM

Last week, I attended a great class in NYC at Saveur's test kitchen. Chef Ginger Pierce of Peels NY, a Southern food restaurant in NYC's Bowery area, showed us how to make Peels buttermilk biscuits. What really made this class special was that Chef Pierce taught us with her recipe...

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Complete Your Father's Day Celebration With These Gifts

(0) Comments | Posted June 5, 2013 | 9:47 AM

You've done the spring cleaning, completed a successful Mother's Day and will have the kids on summer break soon. With your busy schedule, you may have forgotten that Father's Day is right around the corner...but that doesn't mean you can't get Dad a great gift that screams "Happy Father's Day."...

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Top Picks: What Every Mom Wants This Mother's Day

(0) Comments | Posted May 3, 2013 | 10:35 AM

Spring is here -- flowers are blooming and the sun is (finally) shining, which means... Mother's Day is just around the corner! You'll want to celebrate everyone's favorite superhero on this day, but how? You're in luck because I've put together a list of top must-haves to help Mom celebrate...

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Defining Your Own Success: Your Life, Your Way

(2) Comments | Posted April 30, 2013 | 12:52 AM

Over the last couple months, we've heard a lot of buzz around and amplified discussions about women on top. Here, I'm talking about women leaders in the tech sector. There are a lot of questions coming out of these discussions, with people asking things like: "Why aren't there more women...

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The Importance of Mentorship

(0) Comments | Posted April 29, 2013 | 1:32 PM

People have asked me in recent years about mentorship. The biggest thing that they want to know is what the value of mentoring is. I want to share what I know about mentoring in STEM and technology fields. Throughout my career, I've built my own advisory board....

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NAB Show 2013's Top Products and Predictions the Future of Internet Content Creator

(0) Comments | Posted April 17, 2013 | 12:01 PM

This week, I've been attending The National Association of Broadcasters (#NABShow 2013). There are over 92,000 in attendance and over 155 countries represented at this Las Vegas convention. NAB Show represents one of the world's largest electronic media shows in covering filmed entertainment, and the development, management and...

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