Arguing that the media economy is rebounding based on a strong fourth quarter network TV scatter market is comparable to arguing against global climate change because of last week's blizzard. The indicators that are signaling an end to the recession do not assure a return to strong ad spending. But...

Marketers will spend an estimated $800 million in 2009 on social media, word-of-mouth and conversational marketing, increasing 23% over 2008 levels with growth projected to $3.2 billion in 2012, according to Jack Myers Media Business Report's newly published 2007-2012 Advertising and Marketing Investment Report. This growing category is difficult to...

First-Ever Assessment of "Media Directed Promotion/Event Investments" Tracks $16.7 Billion in 2009 and Projects $400 Billion in 2020.

This week, Jack Myers Media Business Report is publishing our newly recalibrated data on 19 advertising categories and nine "below-the-line" marketing communications categories. An accurate assessment of the media business requires a...

Accompanying this week's subscriber-only report are in-depth details highlighting the top five sales attributes of 56 general interest cable and broadcast television network, based on the results of the Jack Myers Media Business Report Survey of Advertising Executives. Respondents to the Myers survey were asked to select the top one...

Is there an industry need for innovative media measurement? More to the point, is there a need for leading television networks, media agencies and marketers to organize a coalition to advance innovation in media measurement? The Coalition for Innovative Media Measurement (CIMM) has posted two requests for proposals on its...

From 1963 to 2007, the domestic U.S. advertising business grew at an annual rate of 5%, staying slightly ahead of inflation. Between 2008 and 2011, Jack Myers Media Business Report projects the total advertising business will decline from $245 billion to $194 billion, a dramatic 20% decline. (See Jack Myers...

Hispanic language advertising expenditures are forecast to decline 11.2 percent in 2009 and will rebound slightly with 2.3 percent growth in 2010 according to a new report prepared by Jack Myers Media Business Report. Network television accounts for nearly 50 percent of all Spanish language advertising and, along with online...

"We decided to have a mission of making New York a safer and better place to live, to help prevent what happened to John from happening to others."

I am honored to be chairman this year of the John A. Reisenbach Foundation event on November 30 honoring Zenith Media Vice...

In this week's Jack Myers Media Business Report I review the recent changes at Condẻ Nast and argue that they will have little material impact on the company's success in expanding its digital initiatives. I also connect the dots between Condẻ Nast and other media companies with complementary needs, such...

The proposed deal that could merge NBC Universal with Comcast's entertainment properties, creating a new entity, has been met with pessimism on Wall Street even though there are significant synergies that make the combination a compelling one. A preliminary analysis of the challenges, potential conflicts and opportunities conducted by Jack...

Broadcast and cable networks are FINALLY wrapping up their Upfront deals, although a surprisingly low percentage of fourth quarter Upfront commitments have been firmed up even as the fourth quarter network scatter market begins to generate some heat. A consistent pattern is emerging: advertisers will avoid making budget commitments until...

No Advertising Industry Recovery Anticipated Until 2011.

Media economist Jack Myers is today releasing adjusted 2009 estimates for total ad spending in 18 media categories, forecasting -13.3% investments in national and local media, adjusted downward from Myers March 2009 estimates of -12.6%. For 2010, Myers is forecasting continued negative...

2010 advertising spending is heading toward record-setting declines of 13% to 15% in 2009, according to the new Jack Myers Media Business Report forecast due to be released to subscribers September 14. In this week's report, I preview estimated my full-year 2009 ad spending data, provide insights on projected 2010-2012...

Northeast Harbor, Maine: Although these are the dog days of August, the weather here in Maine's Acadia National Park is unseasonably warm. As I sit here overlooking spectacular Northeast Harbor, crowded with yachts, wooden-masted sailboats, lobster boats, sloops and dinghies, I am impressed by the generational consistency and continuity that...

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The most important question being discussed in the television business today is "will the scatter market be strong?" With networks – both cable and broadcast – holding significantly more inventory going into the fourth quarter 2009 and 2010 than they have in recent years,...

While reporters, pundits and analysts have been commenting on the protracted nature of this year's network television Upfront market, the most notable difference between this and past years has been the silence. Until late last week, when CBS' Les Moonves broke the industry's self-imposed silence in his conference call with...

Interpublic Group, which has been struggling to regain Wall Street credibility with its stock price hovering around half its 52-week high of $10.47, is offering a model for recovery through its Mediabrands media operation, which has surprised industry observers with impressive new business gains at media agency Universal McCann, on...

As a baseball fan, I'm fascinated by how quickly the institution of Major League Baseball, team owners, players, agents and others are embracing a revolutionary technology-based system that will digitally record, track and analyze "the exact speed and location of the ball and every player on the field, allowing...

Each month, Jack Myers Media Business Report provides corporate subscribes with insights into emerging companies and exclusive introductory opportunities. SpotWinner is a new form of online and mobile advertising that features the :30-second commercial as the destination in a fun, entertaining online casual game format. The game is built around...

With Barry Diller and John Malone absurdly offering opinions on Twitter's business viability at Herb Allen's annual Sun Valley media retreat, the most relevant comment was from American Express CEO Ken Chenault, who suggested he saw no "green shoots" in the nation's economy. The same can be said for the...