U.S. digital advertising and marketing will increase nearly 16 percent to $54 billion in 2011, according to an exclusive Jack Myers Media Business Report analysis. Market research firm eMarketer projects the U.S. online advertising market will increase 20 percent to...

This week's subscriber-only Jack Myers Media Business Report explains why Turner Broadcasting inadvertently, and certainly unintentionally, personified the single most important message emerging from this season's Upfront presentations. As the business moves through another Upfront season with the inevitable trade press post mortems and detailed economic analyses, I...

It's Network TV Upfront Week, and once again networks will reinforce their focus on traditional series programming and will de-emphasize bells and whistles -- such as their digital and value-added offerings. Three seasons ago, networks were focusing more on expanded service offerings including experiential marketing, promotional tie-ins, marketing programs, research...

It's no longer about using technology to aggregate content. It's about using content to aggregate technology. If there was one common theme at both this year's CES and at last week's National Association of Broadcasters Convention in Las Vegas, it is the shift in emphasis away from advances in TV...

Facebook, Groupon and Living Social are just the beginning of a very important new social commerce business for marketers and media companies.

Social Commerce. It's the hottest new marketing opportunity for marketers, media companies and agencies. Group deal sites Groupon and Living Social have become hot properties, valued at more...

As advertisers, media agency buyers and media planners approach the annual national TV Upfront season, Jack Myers Media Business Report asked them to rethink historical competitive sets based on their actual working relationships rather than traditional content and distribution models. As part of the annual Myers...

As the national TV Upfront season moves toward the May/June negotiating period, one thing television networks, media agency executives and marketers all agree upon is that broadcast and cable network TV remains the engine that pulls the media and marketing train. As the digital rocket ship climbs through...

Of the $46.6 billion invested last year in digital marketing and advertising, 20% was targeted to legacy media companies (TV, magazines, newspapers, yellow pages, outdoor, radio, etc.). By 2020, legacy media will capture only 13% of the $300 billion in estimated digital marketing and advertising investments. Full details are reported...

This week's Jack Myers Media Business Report: Broadcast Network Ad Revenues to Grow 60% This Decade. Plus TV Market Update.

Diversity took center stage at last week's 4A's Transformation Conference. "If you look out at this room, it's clear we need to do a better job...

My curated list of recommended TED Talks and TEDU Talks from this year's conference is posted at Jack Myers ThinkTank.

TED 2011 was far more than an annual conference, which I've been attending for nearly 20 years. TED is more than the TEDActive satellite event and multiple...

JackMyersThinkTank is underwritten through corporate subscriptions to Jack Myers Media Business Report.

When corporate change agents are perceived as an invading cancer and rejected, there is no popular uprising to counter that force, unlike in the Mideast. The role of social media within an organization as...

Read this week's (subscriber-only) Jack Myers Media Business Report: Why You Should Join Quora and What is Transmedia?

Last week, several trade organizations announced their support of the nearly decade-old Ad-ID initiative of the Association of National Advertisers (ANA) and the American Association of...

Just a few days before stepping down as CEO of NBC Universal after nearly 25 years with the company, Jeff Zucker responded to questions at the NATPE Conference posed by his brother-in-law, Michael Nathanson of Nomura Securities. Although he cautiously avoided comments on controversial topics such...

Also read this week's Jack Myers Media Business Report (subscribers-only): The Gospel According to Sir Martin Sorrell: Content Ownership Is King

While he says the shift to mobility is the media and advertising industry's most disruptive influence, and that "advertising addressability changes the nature of what we do,"...

This post was written by Ed Keller from Keller Fay

Members of Congress of both parties are talking again about health care. The House of Representatives made a vote to repeal "Obamacare" its first legislative agenda item for the new Congress. They said it was what they were elected to...

Sir Martin Sorrell: "We all have to think about content."

With this week's annual National Association of Television Programming Executives (www.natpe.org) conference relocated from Las Vegas to Miami Beach, the event has taken on a more global flair. As one long-time attendee commented, "It feels more like MIP...

The online publisher, RTB, DSP, Ad Exchange, horizontal and vertical ad network, data, verification, optimization and tools business is not an easy maze to navigate. There are at least 15 leading online DSPs (Demand Side Platforms) including MediaMath, InviteMedia, [x + 1], TURN, Data XU, appnexus, Efficient Frontier, Triggit, XA.net,...

The new Motorola Xoom has been widely heralded as the most successful product innovation at this year’s Consumer Electronics Show, and I agree but with a caveat. The real winner was Google and its new Honeycomb Android operating system. With multi-tasking, Adobe Flash, front camera, dual core 2.0 MGz, high...

Contrary to popular Wall Street and Madison Avenue perception, broadcast networks' share of marketers' total communications expenditures will actually increase 25% between 2010 and 2020. Marketers' investments in cable network television will increase in market share more than 150% between 2000 and 2020. While actual dollar expenditures are the most...

Even Mark Zuckerberg, in his 60 Minutesinterview this week, admits that privacy is among an individual's most important rights. "Privacy and making sure that people have control over their information is I think one of the most fundamental things on the Internet," he said. Last week's