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Jack Myers

Jack Myers is a media ecologist and chairman of Media Advisory Group, which publishes economic counsel, trend analyses, proprietary research and forecasts for media, advertising, marketing, entertainment and financial services companies. Jack also serves as advisor and director for a portfolio of digital media companies.

His new book, Hooked Up: A New Generation’s Surprising Take on Sex, Politics and Saving the World, shares insights into the first generation to grow up with the Internet (born 1991-1995) and the positive impact they are likely to have on business, culture and society. His weekly video commentaries can be viewed at

He is an award-winning documentary film producer, author of four books and founder of the Women in Media Mentoring Initiative and Syracuse University Newhouse Network. Jack is the recipient of the George Foster Peabody Award, won the Crystal Heart Award from the Heartland Film Festival, and has been nominated for both an Academy and Emmy Award for Best Documentary Feature. He is a partner in Morgan Spurlock’s Cinelan Group and co-produced the Focus Forward documentary series underwritten by GE. From 2003 to 2008 he headed Television Production Partners, an LA-based programming studio funded by ten major global marketers including General Motors, Coca-Cola, AT&T, MasterCard, Reebok and Campbell Soup Company.

Media Advisory Group publications include Jack Myers Media Business Report (subscription-only),, Media Wall St Report, Jack Myers Video Report, Jack Myers Think Tank, Myers Advertising and Marketing Spending Forecasts and Myers Surveys of Advertising Executives.

Jack’s career includes sales and management positions at CBS Television, ABC Radio and Metromedia Outdoor. From 1984 to 2008, he consulted on technology, industry trends and shifting revenue-models for more than 250 media companies, marketers and agencies. While in college, he co-founded the Syracuse New Times. Jack is a Board Member Emeritus of the Newhouse School of Communications at Syracuse University. He served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University where he studied Media Ecology with Dr. Neil Postman. Jack is founder of the Women in Media Mentoring Initiative and the Newhouse Network.

Jack Myers Media Services LLC
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Entries by Jack Myers

Will & Grace: The TV Series That Changed America

(3) Comments | Posted June 30, 2014 | 10:00 PM

In recognition of Pride Week, the following is an exclusive adaptation of an excerpt from my forthcoming book, The Future of Men: End of the Age of Dominant Males, an in-depth cultural, societal and genetic exploration of the impact on men of the emergence and growing power of women. In...

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It's Stability, Stupid; Not Change! How Romney Just Blew the Election

(11) Comments | Posted October 29, 2012 | 12:43 PM

Presidential candidate Mitt Romney suddenly last week co-opted the mantra "agent of change" that Barack Obama proudly used to carry him to the presidency four years ago and that he had sustained into this election cycle. "We recognize this is a year with a big choice, and the American people...

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Can a Romney Presidency Connect With Young People? NO!

(2) Comments | Posted October 26, 2012 | 4:44 PM

Can a Romney presidency connect with and be embraced by the 21 million first-time voters and future generations that will soon dominate the political landscape? The answer is a resounding no, according to research and interviews conducted for my new book, Hooked Up: A New Generation's Surprising Take on Sex,...

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First-Time Voters May Deliver Democrats' Winning Edge in November

(1) Comments | Posted October 1, 2012 | 9:20 AM

In the opening scene of the premiere episode of Aaron Sorkin's excellent HBO series Newsroom, news anchor Will McEvoy, played convincingly by Jeff Daniels, berates a 20-year old Northwestern co-ed, telling her she's part of the worst generation of college students EVER! In the final scene of the first season's...

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$54 Billion in Digital Advertising and Marketing: Where Is It Coming From?

(0) Comments | Posted June 15, 2011 | 10:55 AM

U.S. digital advertising and marketing will increase nearly 16 percent to $54 billion in 2011, according to an exclusive Jack Myers Media Business Report analysis. Market research firm eMarketer projects the U.S. online advertising market will increase 20 percent to...

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Video Report: TV's Upfront Priorities

(0) Comments | Posted May 27, 2011 | 12:41 PM

This week's subscriber-only Jack Myers Media Business Report explains why Turner Broadcasting inadvertently, and certainly unintentionally, personified the single most important message emerging from this season's Upfront presentations. As the business moves through another Upfront season with the inevitable trade press post mortems and detailed economic analyses, I...

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Network Upfront Week: It's All About Content, Content, Content

(0) Comments | Posted May 17, 2011 | 1:50 PM

It's Network TV Upfront Week, and once again networks will reinforce their focus on traditional series programming and will de-emphasize bells and whistles -- such as their digital and value-added offerings. Three seasons ago, networks were focusing more on expanded service offerings including experiential marketing, promotional tie-ins, marketing programs, research...

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Content Producers and Owners Turn the Table on Aggregators

(0) Comments | Posted April 19, 2011 | 7:14 PM

It's no longer about using technology to aggregate content. It's about using content to aggregate technology. If there was one common theme at both this year's CES and at last week's National Association of Broadcasters Convention in Las Vegas, it is the shift in emphasis away from advances in TV...

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Social Commerce: $50 Billion in 2020

(0) Comments | Posted April 12, 2011 | 10:36 AM

Facebook, Groupon and Living Social are just the beginning of a very important new social commerce business for marketers and media companies.

Social Commerce. It's the hottest new marketing opportunity for marketers, media companies and agencies. Group deal sites Groupon and Living Social have become hot properties, valued at more...

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Reorganizing National TV Competitive Sets Based on Business Relationships

(0) Comments | Posted April 5, 2011 | 11:38 AM

As advertisers, media agency buyers and media planners approach the annual national TV Upfront season, Jack Myers Media Business Report asked them to rethink historical competitive sets based on their actual working relationships rather than traditional content and distribution models. As part of the annual Myers...

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Television Network Upfront 2011/2012: 'Them That Has, Gets!'

(0) Comments | Posted March 29, 2011 | 7:07 PM

As the national TV Upfront season moves toward the May/June negotiating period, one thing television networks, media agency executives and marketers all agree upon is that broadcast and cable network TV remains the engine that pulls the media and marketing train. As the digital rocket ship climbs through...

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Legacy Media's Slice of the Social Commerce Economy

(3) Comments | Posted March 22, 2011 | 6:08 PM

Of the $46.6 billion invested last year in digital marketing and advertising, 20% was targeted to legacy media companies (TV, magazines, newspapers, yellow pages, outdoor, radio, etc.). By 2020, legacy media will capture only 13% of the $300 billion in estimated digital marketing and advertising investments. Full details are reported...

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Diversity Again Tops Priorities for Agency Holding Companies. Join the Conversation

(0) Comments | Posted March 15, 2011 | 9:10 AM

This week's Jack Myers Media Business Report: Broadcast Network Ad Revenues to Grow 60% This Decade. Plus TV Market Update.

Diversity took center stage at last week's 4A's Transformation Conference. "If you look out at this room, it's clear we need to do a better job...

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TED 2011: An Idea Worth Spreading

(1) Comments | Posted March 8, 2011 | 12:14 PM

My curated list of recommended TED Talks and TEDU Talks from this year's conference is posted at Jack Myers ThinkTank.

TED 2011 was far more than an annual conference, which I've been attending for nearly 20 years. TED is more than the TEDActive satellite event and multiple...

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Change Agents: Cancer or Cure?

(0) Comments | Posted March 1, 2011 | 8:15 AM

JackMyersThinkTank is underwritten through corporate subscriptions to Jack Myers Media Business Report.

When corporate change agents are perceived as an invading cancer and rejected, there is no popular uprising to counter that force, unlike in the Mideast. The role of social media within an organization as...

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Why is Ad-ID Important to the Media and Advertising Industry?

(0) Comments | Posted February 15, 2011 | 2:25 PM

Read this week's (subscriber-only) Jack Myers Media Business Report: Why You Should Join Quora and What is Transmedia?

Last week, several trade organizations announced their support of the nearly decade-old Ad-ID initiative of the Association of National Advertisers (ANA) and the American Association of...

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Jeff Zucker's Final NBCU Observations

(5) Comments | Posted February 8, 2011 | 11:05 AM

Just a few days before stepping down as CEO of NBC Universal after nearly 25 years with the company, Jeff Zucker responded to questions at the NATPE Conference posed by his brother-in-law, Michael Nathanson of Nomura Securities. Although he cautiously avoided comments on controversial topics such...

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Sir Martin Sorrell's 10 Priorities for Media, Agencies, Advertisers

(0) Comments | Posted February 2, 2011 | 11:58 AM

Also read this week's Jack Myers Media Business Report (subscribers-only): The Gospel According to Sir Martin Sorrell: Content Ownership Is King

While he says the shift to mobility is the media and advertising industry's most disruptive influence, and that "advertising addressability changes the nature of what we do,"...

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Who's Talking About Health Care? Not Main Street - By Ed Keller

(0) Comments | Posted January 26, 2011 | 10:20 AM

This post was written by Ed Keller from Keller Fay

Members of Congress of both parties are talking again about health care. The House of Representatives made a vote to repeal "Obamacare" its first legislative agenda item for the new Congress. They said it was what they were elected to...

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NATPE: People are Figuring Out How to Distribute Their Content Digitally

(0) Comments | Posted January 25, 2011 | 9:55 AM

Sir Martin Sorrell: "We all have to think about content."

With this week's annual National Association of Television Programming Executives ( conference relocated from Las Vegas to Miami Beach, the event has taken on a more global flair. As one long-time attendee commented, "It feels more like MIP...

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