The advertising and marketing communities, regulatory officials, consumer electronics companies, Microsoft, Apple, Google and many traditional media companies have discovered several areas of convergent interests and needs. These common core values are defining a template for success and growth of media and entertainment companies. An understanding of these core values can help investors, marketers, media content creators and distributors, agencies and regulators identify the opportunities and risks inherent in their decisions as they consider their options in an increasingly complex media marketplace.
These media industry core values are the focus of the new Jack Myers Media Business Report 2010-2020 Media Trends Report that will be released in July. Today's report, published for members-only, focuses on the valuation of traditional media and how the market is positively revaluing the media industry's beachfront property.
Coming Soon in Jack Myers Media Business Report: Trend #2 - The Consumer is NOT in Control.
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This post originally appeared at JackMyers.com.