SpotWinner Delivers Guaranteed Commercial Views. Targets Below-the-Line Marketing Budgets for Traditional Media Companies

Each month, Jack Myers Media Business Report provides corporate subscribes with insights into emerging companies and exclusive introductory opportunities. SpotWinner is a new form of online and mobile advertising that features the :30-second commercial as the destination in a fun, entertaining online casual game format. The game is built around the most entertaining ads and network promotion IDs on TV, each carefully targeted to a specific media/marketer partner's audience. Consumers share and compete with friends and earn valuable prizes playing the daily game. The SpotWinner Game was developed by BrandPort, Inc., and is launching on a network of major online media sites, set-top boxes and mobile platforms. BrandPort's business customers are media companies, marketers, and the advertising agencies that create compelling and entertaining video advertising. Detailed information on the SpotWinner program and special introductory opportunities are detailed in the extended report available exclusively to Jack Myers Media Business Report subscribers.

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Comments

[dimestore]

Sounds good - wonder were the analysis breaks down when you consider that many of the people on spotwinner were recruited by college reg. More important is the challenge of paying people to interact with your brand - are they really your customer/target audience? Jack should know - he is the master brand builder - but my discussions with agencies lead me to believe that "Delivers Guaranteed Commercial Views" and delivering the right message, to the right person, at the right time is more than paying people to watch ads. Also -- if you look at the business model - the flaw is that even paying a nickle per view would not be practical (that's a $50 CPM plus media costs). Just my 2 cents.

scott cohen
dimestore media
www.dimestore.com