Angel: Do...
15 Comments | Posted January 20, 2012 | 01/20/12 05:00 PM ET
90 percent of web interaction starts with search (Source: Pew Internet). When you search, you're looking for information or entertainment, you don't want to be sold to.
Yet, all over the Internet, I keep seeing the same badly written ad with a cartoon captioned: 'One weird old tip of a...
4 Comments | Posted January 4, 2012 | 01/04/12 06:05 PM ET
Don't imagine that social media will directly win you business. They might. Just like face-to-face networking might. But just as it's unlikely that you'll meet someone on day one who says: "Hoorah, you sell exactly what I need, let me give you my money", it's unlikely that a presence on...
4 Comments | Posted December 20, 2011 | 12/20/11 06:08 PM ET
When you meet people in real life, whether in the boardroom, at a conference or in a networking meeting, you (hopefully) don't walk in wearing a sandwich board or pushing a trolleyful of products and shouting 'BUY MY STUFF!'
Equally, you don't behave the same way as you would at...
Posted February 8, 2012 | 02/08/12 03:34 PM ET