How Blogging for Your Small Business Drives Traffic to Your Website

03/19/2015 12:19 pm ET | Updated May 19, 2015


What entrepreneur doesn't scratch their head in bewilderment trying to figure out how to drive more traffic to their website! When properly satisfied, we know the volume of website traffic influences lead generation and, if done right, the number of new clients. And, aren't new clients what you're ultimately after in your business?

After 18 years in business, I've seen it all -- and done it all. Our lead generation tactics have ranged from delivering presentations, participating in networking organizations, and serving on a Board of Directors. You name it; we've likely done it. After all, isn't that what entrepreneurs do to grow their business? Of course!

Nothing -- and I do mean NOTHING -- has been more successful than blogging for our business to achieve our goals.

Blogging Fits Today's Buyer

Today's consumer has developed some intriguing buying behaviors.

70% of buyers prefer to get to know a business through (blogs) articles rather than ads and, 57% of a typical purchase decision is made before a client ever speaks to a business. (Corporate Executive Board)

With 329 million people reading blogs, it's a given -- blogging rules!

Small businesses with 1-10 employees see the biggest gains in traffic when posting more blogs. (Hip! Hip! Hooray!) In fact, companies that increase blogging from 3-5 times per month to 6-8 times per month double their leads.

Looking to double your web traffic? Bump your total number of blog articles from a total of 11 to 50 posts and enjoy the ride!

Astounding - and a bit unbelievable - isn't it.

Bringing Blogging Home

In January of 2014, Hubspot challenged its clients to blog for 30 consecutive days. I thought they were crazy...until I accepted the task. (You can read about the results in A Funny Thing Happened During the 30-Day Blogging Challenge...and Other Delightful Results.)

After netting such great results, we dared ourselves -- and our colleagues -- for a repeat performance of the 30-day blogging challenge.

It wasn't without its annoyances (i.e., blogging on weekends) however the pay off was worth every irritation. Check out these outcomes:

  • Website sessions increased 41%
  • Unique users increased 29%
  • Page views increase 43%
  • Average Session duration increased 42%
  • Bounce rate dropped 3%

And, wait for it...

  • Number of leads increased by 92.5%
2015 will be an influential year for content and blogs are the most valuable content type for marketing. Are you ready?

How Blogging for Your Small Business Drives Traffic to Your Website
first appeared on Synnovatia.

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