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Jacqueline Corbelli
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Jacqueline Corbelli is the Founder, Chairman and CEO of BrightLine
, an advertising and marketing firm which creates and implements interactive TV (iTV) advertising strategies that engage target consumers in a two-way dialogue with client brands, such as Unilever, GlaxoSmithKline and Kellogg’s. Accounting for 95 percent of all iTV activity, BrightLine is the recognized market leader in exploiting the latest digital technologies to create interactive brand experiences for television viewers. BrightLine is a strategic partner of the ANA (Association of National Advertisers). Ms. Corbelli is at the forefront of identifying new trends in TV viewer behavior. She has been a consistent speaker at industry conferences and events throughout the nation, and has written numerous articles on transformational change and operational redesign for various trade periodicals. Prior to BrightLine, Ms. Corbelli was President of Aston Associates, LLC, where she spent over a decade leading the business and operational redesign of ten major corporations worldwide. She brings deep insight and extensive expertise in effecting wholesale fundamental change and accelerating the achievement of strategic growth. She sits on the Board of theInternational Radio and Television Society, and is Chairman of the Board of Millennium Promise, an organization dedicated to ending extreme poverty through integrated, community-led development.

Entries by Jacqueline Corbelli

Connected TVs Alter Face and Path of Addressable Advertising

(0) Comments | Posted April 1, 2015 | 12:16 PM

TV ad addressability has proven elusive over the years, despite its obvious potential to increase TV advertising's impact, efficiency and effectiveness. Now a 10+ year conversation, addressable ads offer advertisers a way to target households that are theoretically in the market for the products they sell, to fully optimize their...

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Video's Popularity Rises and the Screens Converge: Fresh Steps to Fully Capitalize

(0) Comments | Posted September 24, 2014 | 6:19 PM

As autumn draws near and this year's final upfront results roll in, we're seeing a slightly softer TV ad market than in past years. It's clear from the sheer magnitude of TV spending that the biggest screen is a persistent mainstay and high priority. However, changes playing out this year...

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Marketing in the Connected Consumer Age Is Outside-in

(0) Comments | Posted June 5, 2014 | 3:25 PM

As a consumer it has never been a more exciting time to be alive. The steady march of digitization and technology over the past two decades has generated numerous exciting ways for us to find, watch, and interact with our favorite video content. Media companies, advertising agencies, and corporate marketing...

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Publicis-Omnicom Merger Provides Much Needed Opportunity to 'Step Up'

(0) Comments | Posted July 31, 2013 | 9:00 AM

Few mega deals bring the value promised

The merging of Omnicom with Publicis offers a phenomenal opportunity to both companies -- that ultimately benefits their customers -- to take a much-needed step back to focus on creating real value from their combination.

The merger of these...

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Fully Connected: Smart Phones, Tablets... and Connected TV Makes Three. Turns Out There is an App for That

(0) Comments | Posted April 22, 2013 | 6:21 PM

Staggering data in a recently issued Jack Myers Media Economic Data Report projects a systematic shift towards digital advertising across 19 industries by 2020, with double-digit increases for all but two sectors. It's been almost 25 years since the dawn of the internet, yet some of us aren't completely surprised...

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Women CEOs Make the Tough Decisions. Just Ask Marissa

(6) Comments | Posted March 5, 2013 | 8:30 AM

While there have been no shortage of letters spilled and minutes wasted over Marissa Mayer's decision to halt work-from-home arrangements, reporters and citizen journalists alike should be more concerned with the future state of Yahoo! and less with the internal workings of company policies. Critics seem to enjoy analyzing her...

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What Was Missing From CES 2013? It Was You

(0) Comments | Posted January 16, 2013 | 12:47 PM

Once again, tech trumped the consumer at this year's Consumer Electronics Show, the annual mecca for media, advertising, and technology mavens held, fittingly, in the distinctive carnival atmosphere of Las Vegas.

This year, the number of mobile device covers and smart appliances on display was a striking contrast to...

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We're Engaged! Did Your Brand Help Set the Bar on Social Engagement in 2012?

(0) Comments | Posted December 20, 2012 | 4:29 PM

This has been a year plagued with second-screen promises, social TV fanaticism, and enough apps to make your head spin. So how can brands successfully and efficiently reach target consumers when resources and budgets are stretched so thin? It's proving fairly simple for 200 brands or so who are doing...

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Changing Channels

(0) Comments | Posted June 18, 2012 | 3:34 PM

Creative destruction. I love that phrase because it portrays something that everyone can understand, like the beginning of the end or organized chaos.

We all realize technology and innovation are part of the process of creative destruction, because we have seen companies redefine sectors and grow businesses just by...

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Will the Second "Second Screen" Be a Game Changer?

(1) Comments | Posted May 3, 2012 | 2:40 PM

The initial tally is in: we love our tablets. Fifty five million of us now have one, and spend an average 2.4 hours of our day on it, checking email, searching the web, and -- wait for it -- watching TV. And why not -- they're powerful, convenient, and portable...

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New TV Behaviors Contributing to Advances in Interactive TV Advertising

(1) Comments | Posted April 11, 2012 | 1:51 PM

The sudden collapse of cable TV consortium Canoe Ventures a few weeks ago generated a lively debate among media and advertising experts on the future of making television an interactive experience for viewers. Media economist Jack Myers called the Canoe development "a wake-up call for the industry" and "a spur...

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Insights on Tech as an Agent for Transformative Change, on Madison Avenue and Beyond

(0) Comments | Posted April 9, 2012 | 6:10 PM

When you think about advertising, it's not likely that the latest tech gadget immediately leaps to mind. But, new technologies and digital devices play a vital role in how today's digitally connected consumers engage with and experience life, and as an extension brands.

Over the past...

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