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Jaewoo Joo
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Strategies for Design Expression

(0) Comments | Posted August 8, 2012 | 11:04 AM

Developing and launching a new product requires a fine-tuned orchestration of design excellence and user understanding. From the "Design Ladder," we know that evolving from just tinkering with design to integrating design at a corporate strategic level can increase performance by 10-40 percent.

The fundamental challenge...

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