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Jake Townsend
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Jake Townsend, through his consultancy Townsend Initiatives, works with countries, corporations and international organizations in developing nation branding, communications and public diplomacy strategies. He is an adjunct professor in the University of Southern California’s School of Public Diplomacy, where he teaches the yearly course “Nation Branding and Public Diplomacy” to Master’s students, and is a pioneer in the advancement of the practice of nation branding. Jake has contributed to The Los Angeles Times and Condé Nast Traveler, among many others, and is the former West Coast editor of Wallpaper Magazine. He is the author or co-author of 12 books, including many of the acclaimed "Cool Hotels" series. He has lectured on the practice of public diplomacy and nation branding at consulates, embassies and before corporate boards around the world. A trained diplomat, Jake is a graduate of The Fletcher School of Law and Diplomacy at Tufts University, from which he holds a Master’s degree in International Affairs and Diplomacy, and a degree from the University of California Los Angeles School of the Arts and Architecture.

Blog Entries by Jake Townsend

A Machine for Diplomacy: Diplomatic Architecture in a Polarized World

(1) Comments | Posted October 3, 2012 | 4:18 PM

The embassy, and its sibling the consulate, is not only meant to function as a practical means to conduct the business of diplomacy and to aid in the representation of the state within the borders of another; these buildings are representations of the very identity of their nation of origin....

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Metaphors Made Real: On the Power of National Symbols

(0) Comments | Posted November 3, 2011 | 12:02 PM

If ever there was a question regarding the power and importance of national symbols, the recent acceptance of Palestine into UNESCO may put them to rest. Though the furor over this announcement is related to issues much more complex than the relevance of specific historical and cultural sites, the decision...

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Freedom's Lament: Libya's Revolution and the Shackles of the Mind

(4) Comments | Posted August 30, 2011 | 11:34 AM

As the last of Colonel Muammar Gaddafi's loyalists are being defeated on the streets of Tripoli, images of exuberant Libyan citizens, newly free, but weary from fighting and wary of what may come, remind us all that justice and democratic representation are not just political constructs whose merits are to...

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Country: Know Thyself

(0) Comments | Posted August 16, 2011 | 1:05 PM

Why National Identity and Public Diplomacy Should Be Part of Development Initiatives in Nascent Democracies

Just a scant four weeks ago on July 9, 2011, the world bore witness to the birth of its newest nation, the Republic of South Sudan, and while inspiring images of jubilance...

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Branding Peace: Norway's Identity Put to the Test

(5) Comments | Posted August 4, 2011 | 12:18 PM

It is inevitable that, in times of crisis, a nation's character is tested, and national identity defined. Nowhere in the world have we recently witnessed the strength of having a well- defined, well-understood definition of national identity than that of Norway following the recent extremist violence.

It is unfortunate...

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