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Jaleh Bisharat
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Jaleh Bisharat is SVP of Marketing at Elance-oDesk, the world's largest online workplace.

Entries by Jaleh Bisharat

The Way We Work Is Changing - What You Need to Survive Will Surprise You

(0) Comments | Posted August 26, 2014 | 1:50 PM

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The biggest opportunity in the sharing economy is our talent, as I highlighted in Part I of this post. Let's take a closer look at 5 major disruptions that are driving the talent sharing economy and upending the way we work...

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Think the Sharing Economy Is Hot Now? This Will Turn the Temp up to Scorching

(1) Comments | Posted August 26, 2014 | 11:26 AM

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You know the sharing economy has arrived in full bloom when Airbnb and Uber are mentioned as breathlessly -- and with as much controversy -- as Facebook once was. And when there is a two-day conference set up solely to discuss the implications...

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Warum ein Blogbeitrag mehr Wirkung entfalten kann als eine Werbung beim Super Bowl

(1) Comments | Posted January 15, 2014 | 7:56 AM

Werbung verblasst, und zwar rasch. Nie vorher war die Aussage „Content Is King" richtiger als heute.

Diese Erkenntnis traf mich mitten in einem normalen Arbeitstag. Vorbei sind die Tage, als die Leute in meinem Marketingteam noch das Wort „Werbung" in der Berufsbezeichnung führten. Bei oDesk habe ich jetzt eine Content-Marketing-Managerin,...

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Why a Blog Post Can Have More Impact Than a Super Bowl Ad

(1) Comments | Posted January 8, 2014 | 10:59 AM

Advertising is fading, and fast. Never before has the expression "content is king" rung so true.

This realization hit me in the middle of a routine workday. Gone are the days when someone on my marketing team had the word "advertising" in their title. Now, instead, at oDesk, I have...

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8 Tipps, damit Sie Ihr virtuelles Meeting wie ein Rockstar leiten

(0) Comments | Posted December 17, 2013 | 11:24 AM

Es ist Mittwochmorgen 10.01 Uhr und das Meeting des oDesk-Marketing-Teams ist in vollem Gange. Ein Teilnehmer sitzt in London, einer in Boston und einer in Santa Cruz. Die übrigen Mitglieder haben sich am Hauptsitz in Redwood City versammelt.

Bei vielen Unternehmen sind die Teammitglieder, genau wie bei uns,...

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8 Tips for Running a Virtual Meeting Like a Rockstar

(1) Comments | Posted December 12, 2013 | 1:42 PM

It's a Wednesday at 10:01 a.m. and oDesk's marketing team meeting is underway. One person is on from London, one from Boston and another from Santa Cruz. The rest are assembled at headquarters in Redwood City.

Many companies, like us, now have dispersed team members. We love...

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Die fünf wichtigsten Grundsätze für erfolgreiches Branding

(0) Comments | Posted November 22, 2013 | 10:37 AM

Welche Marken stehen hinter diesen Slogans? „just do it." „Think different." „Wir lieben Logistik." Sicherlich haben Sie zumindest eine davon erkannt. Falls nicht, hier die Antwort: Nike, Apple und UPS. Diesen Unternehmen ist es gelungen, legendäre Marken zu schaffen, mit denen sie sich von der Konkurrenz abheben.

Was ist...

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Five Brand Habits of Successful Businesses

(2) Comments | Posted November 18, 2013 | 6:17 PM

Can you name the brands associated with the following taglines? "Just do it." "Think different." "Moving at the speed of business." I bet you named at least one, if not all. In case you aren't sure, they represent Nike, Apple and UPS, respectively. These companies have created legacy brands that...

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How to Quit Gracefully: 4 Tips for the Consummate Professional

(6) Comments | Posted September 6, 2013 | 5:53 PM

The first step toward your next career opportunity is leaving your last one.

That, however, takes a delicate skill: knowing how to navigate your exit in a way that bolsters rather than busts your reputation.

A professional departure matters more than ever, as the frequency of job changes...

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7 Habits of Highly Successful Women in the Future of Work

(51) Comments | Posted August 9, 2013 | 8:48 AM

How often in our careers do we get to say "I love my job"? Well, I can honestly say that I love my job, largely because what I do is try and help other people love their jobs. That, for me, is truly thrilling.

It's also an exciting time to...

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Technology's Persistent Gender Gap and Three Ways to Close It

(5) Comments | Posted May 30, 2013 | 12:04 PM

Editor's Note: This post is part of HuffPost's Girls In STEM Mentorship Program. Join the conversation here or on Twitter (#hpSTEM) as we discuss issues affecting women in science, technology, engineering and math.

Is public perception hanging a "do not enter" sign for women...

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Reflections From a Working Mom: 7 Ways to Stand Out While Staying Sane

(0) Comments | Posted April 22, 2013 | 4:45 PM

This fall, my nest will empty out as my younger child takes flight for college. Naturally, this has caused me to reflect on my two decades as a working mom and a career that ranged from super high-powered (Marketing VP at Amazon.com) to less intense (part-time work at smaller companies)...

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Flexible Work Can Revolutionize Your Company (If You Do it Right)

(10) Comments | Posted February 27, 2013 | 10:26 AM

I'll come right out and say it: It is Tuesday at 9:07 am and I am blogging from home.

In fact, my entire team is working from home, like we do every Tuesday.

It's a team I would not be on, were it not for our company's profound respect for...

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