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James A. Kiewel
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When Frankie And Annette Saved Chrysler: A True Tale Of Madison Avenue

(2) Comments | Posted April 18, 2013 | 2:09 PM

It seems like every generation or so, Italians come to the aid of Chrysler Corporation. Presently, it's Fiat's Sergio Marchionne. Before that it was Lee Iacocca, freshly cashiered by Henry Ford II ("I just don't like you, Lee"). And before that, Frankie Avalon and Annette Funicello.

Frankie Avalon...

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