As a red-blooded American, it is my God-given right to ignore every aspect of the World Cup. However, even if you are one of those people who are perfectly happy to skip the whole event as you wait for the real football season to get started, I am here to ask you to please tie on your virtual cleats tomorrow and play some soccer online for a very, very good cause.
And, of course, if you actually love the world's most popular game like a mad Celtic fan at Ibrox, well, then this, my friend, is the invitation you have been waiting for.
In honor of the World Cup, Yahoo! has created a great game called the PENALTY SHOOTOUT and it's actually a chance to win some great prizes and even, if you too are the best in the world, a free trip to Brazil.
Any day would be a good day to play, but tomorrow is a special day, because tomorrow Yahoo! is partnering up with (RED) and the game is going (RED) for day. For every goal scored tomorrow, Yahoo will give $1 up to $100,000 -- with 100 percent of the money going directly to The Global Fund. So, literally tomorrow, we can all play the game and get up to $100,000 donated to help fight AIDS in Africa. That's enough to bring out the inner Ronaldo in even the most die hard American.
The other thing to think about tomorrow as you take a break from work, and score goal after goal, is the power of every single goal you score. As (RED) has shown recently with their documentary, The Lazarus Effect, for just 40 cents a day, The Global Fund can provide life-saving drugs to one person in Africa. Every goal is more than two days worth of drugs. Imagine if you go on a scoring spree -- ten goals, twenty goals -- you literally are saving lives with every goal.
Please tomorrow, take a moment and play the game. As the World Cup starts in Africa, it's the right moment to realize the enormous challenges many in this wondrous continent face every single day.
Kick. Score. Save A Life. All in all, not a bad way to spend a Friday.
Follow James Boyce on Twitter: www.twitter.com/jamesboyce