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James Love

James Love

Posted: August 3, 2008 11:00 AM

The Stupid Campaign


Growing up in a Republican household I was schooled to think of the party as the "responsible" one. That was a long time ago, before Ronald Reagan's early anti-intellectualism (James Watt, Edwin Meese, etc), supply side economics, Lee Atwater, Tom Delay, George W. Bush, Karl Rove and Dick Cheney, not to mention giant deficits, the open corruption of the K-Street Project, a bafflingly incompetent foreign policy agenda, and other consequences too numerous to mention.

For years John McCain seemed like a breath of fresh air for those who could remember some virtue in the GOP. He was frequently a defender of consumers and a waged lonely battles for campaign finance reform and against torture. Now he is a candidate for the big job, and he's running a campaign that reminds me of everything that has gone wrong with the GOP.

First we hear that his economic advisors are people like Jack Kemp and Phil Gramm. After eight years of George W. running the economy into the ground, do we really want that? Then the McCain campaign focuses on demagogic issues like off-shore drilling to address a really serious need to develop an energy policy. The new white woman/black candidate ads are really offensive. Indeed, the whole tenor of the McCain campaign seems to be a predictable and time worn strategy to appeal to voters as if we are a bunch of stupid racist yahoos who don't think we need friends in Europe (or elsewhere), don't think we need to pay taxes, and who are endlessly optimistic and naive about the prospects of the U.S. managing an occupation of Iraq.

Is this it? The best McCain and the GOP can muster in 2008? The low road/low IQ campaign?

If campaigns are all about power, and this works, it has some logic, I guess. But the country would be much better served if McCain could show the GOP a more interesting way, one that lifts the debate, and moves the country forward. Make the Democrats work a bit harder to explain why they are the "responsible" party.

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Growing up in a Republican household I was schooled to think of the party as the "responsible" one. That was a long time ago, before Ronald Reagan's early anti-intellectualism (James Watt, Edwin Mees...
Growing up in a Republican household I was schooled to think of the party as the "responsible" one. That was a long time ago, before Ronald Reagan's early anti-intellectualism (James Watt, Edwin Mees...
 
 
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10:26 AM on 08/04/2008
"[T]he whole tenor of the McCain campaign seems to be a predictable and time worn strategy to appeal to voters as if we are a bunch of stupid racist yahoos who don't think we need friends in Europe (or elsewhere), don't think we need to pay taxes, and who are endlessly optimistic and naive about the prospects of the U.S. managing an occupation of Iraq."

That about sums it up.

You just answered your own question.
08:35 AM on 08/04/2008
If only it were stupid. The Republican presidential campaigns are based on years of research on language, psychology, messaging. And they rely on a complicit media to disseminate negative material—true or false—about the Democratic candidate and to suppress any negative information about the Republican candidate. It has taken the ravages of the current administration to jolt the public into a healthy dose of skepticism about the media and political ads. And it has taken the internet to counter false messages with a grass roots push back.

The 2000 and 2004 campaigns were just as "stupid." This year, people are saying Not. This. Time.
12:23 AM on 08/04/2008
Every 4 years I'm blown away by the depravity of Republican campaigning. Then I remember the last election. I was just reminiscing about the fake "purple heart" band-aids they proudly wore at their convention in 2004 to mock Kerry's millitary service. Sick, lying sacks of trash. They make me feel like quoting Rev. Wright - "G.D. America" - in this case the ignorant American electorate.
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BEHM777
10:29 PM on 08/03/2008
It is amazing how many otherwise intelligent people supported the Iraq War, so, yes, this kind of low road/low IQ campaign has a chance to be infinitely more successful than it should.

BEHusseinM777
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BillZBubb
It's hot in here: I need more fans!
01:41 PM on 08/03/2008
The low road, low IQ campaign approach has worked for the Republicans since the 1960's. They have no need to change it. It's the perfect approach to win a majority of America's voters.
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Danigirl65
Obama 2012 - the alternative? Canada
11:00 PM on 08/03/2008
Isn't that a true, but pathetic, statement??
12:00 AM on 08/04/2008
And unfortunately it seems to be working again.