19 More Advertisers Ditch Glenn Beck

Great news today in our campaign against Glenn Beck. We're announcing that nineteen more of Beck's advertisers have stopped supporting his show. That number includes two British companies who just announced that they've pulled their ads from the U.K. broadcast of Beck's show after hearing from customers.

Two companies -- Waitrose (the British supermarket chain) and Metropolitan Talent Management -- pulled their ads not only from Beck's show, but from Fox News in general.

Over 280,000 of us have now called on advertisers to stop supporting Beck's show. We are keeping Beck isolated and making sure that he continues to be a financial liability for Fox. Eventually, Fox will have to explain why they are continuing to give Beck's race-baiting and fear-mongering a platform even as it hurts their bottom line.

Here's the full list of new companies ditching Beck: AmMed Direct, Citrix Online, Concord Music Group, Diageo, Eggland's Best, Equifax, Eulactol USA (producer of Flexitol), GetARoom.com, Hoffman La Roche (maker of BONIVA), Metropolitan Talent Management, ooVoo, Overture Films, Scarguard, Schiff Nutrition (maker of Tiger's Milk and Fi-Bar), Seoul Metropolitan Government, Subaru, Toyota-Lexus, Waitrose and Woodland Power Products, Inc.

From the press release we're sending today:

Comments from advertisers recently distancing themselves from Beck:

"We will not be airing on that show [Glenn Beck] any longer," said Michael McHale, Director of Corporate Communications for Subaru of America, in a phone conversation with ColorOfChange.org.

"Lexus ads are not appearing on the Glenn Beck show," said Nancy Hubbell, Communications Manager for Lexus Prestige, in an email to ColorOfChange.org. "We have no plans to buy Beck," Hubbell later reiterated in a separate email to ColorOfChange.org.

"Please rest assured that we do not endorse Beck's views and are having our advertising agency request that Fox no longer air our advertisements during his shows," said John Mills, Director of Marketing for AmMed Direct, in an email to ColorOfChange.org.

"We are currently shifting our presence on the Fox Television network to a time slot that will not include the Glenn Beck television program," said Bernardo de Albergaria, Vice President of Global Marketing & eCommerce for Citrix Online, in an email to ColorOfChange.org. "I have received confirmation that Fox has been instructed to begin this transition immediately and I am advised it will be fully implemented by October 9th."

[Citrix Online pulled its advertisements from rotation on Glenn Beck's radio show in early September, but was recently contacted regarding ads that were recently seen on Beck's television show.]

"We did not specifically purchase time on Glen Beck [sic], rather the Fox News Channel as a whole," said Dino Balzano, Director of Advertising and Merchandise at Concord Music Group, in email to ColorOfChange.org. "But, of course, if we consider this 'news cluster' purchase again in the future, we will only do so if we can be guaranteed to NOT be in that program."

"Pending further review, Eggland's Best has suspended TV advertising on the Glenn Beck show," said Katy Gray, a spokesperson for Eggland's Best, in an email to ColorOfChange.org.

"Equifax advertisements that appeared during the Glenn Beck Show were not specifically slated to air alongside the show and were purchased as part of a larger, rotational media buy on Fox Network," said Demitra L. Wilson, Director of Public Relations for Equifax, in an email to ColorOfChange.org. "We have taken the necessary steps to ensure that our ads will no longer appear during this programming."

"You will not see Flexitol commercials on the Glenn Beck show. Period," said John Swigert, Vice President and General Manager at Eulactol USA, makers of Flexitol, in an email to ColorOfChange.org.

"We asked to no longer run our commercial on the Glenn Beck show," said Bob Diener, President of GetARoom.com, in an email to ColorOfChange.org. "We were running on rotation and so did not know where the show would air."

"We are appalled at what's going on," said John Scher, co-CEO of Metropolitan Talent Management, in a phone conversation with ColorOfChange.org. "Metropolitan Talent Management is 100% dedicated to not buy advertising on any part of Fox News."

"We learned of this yesterday and have taken action to discontinue ads on that program," said Marty Walker, Chief Marketing Officer for ooVoo, in an email to ColorOfChange.org. "We gave the order to stop yesterday."

"We never, ever planned on advertising on that particular show," said Alan Graham, Marketing Vice President of Scarguard Labs, LLC, in a phone message to ColorOfChange.org. "We have taken the necessary steps to ensure we don't run ads there again."

"We have requested that they [Fox News] no longer run Schiff advertisements on that show," said Raquel Wilson, Director of Marketing for Schiff Nutrition, in an email to ColorOfChange.org. "We were not aware Schiff would be slotted on the Glenn Beck show."

"The Seoul government has no plan to extend, resume, or add its commercial on the program," said Joan E. Bloom, a US spokesperson for the city of Seoul, in an email to ColorOfChange.org. "In other word [sic], there will not be Seoul commercial in the Glenn Beck program any more."

"Our advertising is no longer running on that program," said Vincent VanOss, Director of Advertising for Woodland Power Products, Inc., in a phone message for ColorOfChange.org.

Thanks again for helping us hold Beck accountable. What we've achieved wouldn't be possible without the thousands of you who have stood up and joined together to be a part of this campaign.

 

 

Comments

[PinkoPanther]

Just a few advertisers left to go (4 of which are owned by Fox itself): http://mediamatters.org/blog/200910080040

[Jalel Art]

Mr. Rucker, I'm sure this question has been asked already - but I must ask this - is there some way that we can continue this fight against the likes of Rush Limbaugh?

I really want to rally around an effort to make this happen. We really have to stop ALL of this hate that is being fed across the airwaves!

I've had enough!

[jackbutler5555]

Liberals and conservatives like boycotts. What better way to prevent the other side from having its say?

(If it works.)

[TFeral]

Boycotts are very patriotic. For example, the Boston Tea Party helped free America from tyrannical oppression.
(the REAL teabaggers - who actually affected change, not those few fringe loony tune haters.)
I know Beck will stay on because of ratings, but I love that his show now is on Fox "welfare"! When do his benefits run out?

[daultman463]

Do you really think tferal that this boycott has beck on fox`s welfare?He will stay on because of ratings and because his show is making fox a lot of money.

[jackbutler5555]

Boston Tea Party a boycott?

[MinnesotaProud]

James Rucker is just pissed that Beck went after, and got his buddy and co-founder of the racist Color of change org - Van Jones fired! I'm so glad because at least now there is one less communist in Obama's Admin! Many more to go!!!

[JazzyJim]

Boo!

[JazzyJim]

Says the Jerry Falwell led neocon Republicans.

As a civilized and educated society - those of us that are capable of rational and reasonable thinking - are concerned about the brainwashed undereducated Americans whom can't. Faux would not have an audience if our population was better educated - the fact that the FNC's average viewer has the I.Q. of a 4th grader is not comforting, because while you may age beyond the 4th grade, you've mentally stopped growing and can't be left to your own devices without hurting yourself and others.

Simply put, the Fox viewer/GOP constituent would have gotten in the balloon over Colorado yesterday, where the 6 year-old did not.

[Nitalia]

Here goes another ratings spike for the Glenn Beck show! What difference does it make where the ad dollars go! The advertisers are still spending money at Fox. Beck will still stay on! He will still make his millions (already at over $23M). Americans will still buy into the cynicism of Beck and the country will be the worser for it! No harm done!

[JazzyJim]

Beckers/Bi­rthers/Lim­baugh's hate will lead to more Republican's being bounced in 2010. They're are creating a highlight reel for doing absolutely nothing. I'm sure the people that voted them into office are not impressed.

[Garybot]

How is he isolated again??? He talks to over 3 million people every work day for 4 hours, and sometimes more. Talk about wishful thinking!

[JazzyJim]

Let's not exaggerate - he's between 1.3 - 1.8 mm of brainwashed Hannity/O'­Reilly/Lim­baugh Kkkrazy viewers. The Population of the country is 310 million - his viewers average I.Q. is about 65 - legally dead in some states. Nick at Nite and Nickelodeon outdraw the FNC - their average IQ is 112.

Aren't you glad stupid has friends?

[1LiberalLady]

Why is the boycott alimited to Glen Beck. I think the entire FOX network should be boycotted.

[JazzyJim]

Bravo! I've blocked the FNC from my cable system - I recommend all rational American's do the same.

[flash LI]

Ha! Beck must be effective or you guys would not be wringing your hands and scheming. As far as I can tell, these efforts have not dented his influence. Just goes to show you, a good idea doesn't need to be marketed.

[pslack92]

HAHAHA a good idea?!?!

[pslack92]

HAHAHAHAHA!!!!!!!! a good idea?!?!?!

[waynep]

Someone suggested that it is unlikely that this site will post a list of new sponsors that Beck has picked up. As a regular reader, I would REALLY like to see that list (OK, not enough to stomach watching the show to find out). Advertisers who are deliberately picking up the Glen Beck show at this time simply have to know what they are buying into, and doing it deliberately. These are NOT people that I want my resources supporting in any way, shape, or manner. Someone out there who has the time to do this research, go for it ...please.

[litchfieldct]

Now, if we can get PetMeds to stop advertising, that would be terrific. I've emailed them several times, and they hide behind the policy that they buy block advertising and therefore can't select on what particular show their ad is seen. I suggested they then drop the Fox Network completely, but of course they never replied to that. I hope many, many more readers will, like me, tell PetMeds that they will return to buying products for their pets from their local veterinarian until PetMeds stops advertising on Beck's "show."

[MinnesotaProud]

Glenn Beck has advertisers waiting to get on his show! They know that most of ColorofChange supporters are on welfare and have no money to spend on their products anyway! So they just give them answers they want and keep rolling in the bucks! Advertisers go where the money is and that is Fox Networks. What....ar­e they going to lose the sales of the 100 total people who watch MSNBC??

[MillinMn]

So you think highly of Mr. Beck do you?

And people in Color of Change who think he's a race-baiting demagogue must be on welfare?

Charming

[mcgreen]

Y'all are welcome to him, it's your right and freedom.

Those of us who find it repugnant choice to vote with our dollars. You can console yourself there are only 100 of us and we are all on welfare , your day dream, you pick it.

[JohnSawyer]

Think about it: Counter-boycotts in a case like this, if the numbers on both sides are about equal, have little if any impact on influencing the advertiser to re-start advertising on a program, since once they pull advertising, they're now pleasing half the people, and displeasing the other half. If they were to advertise on Beck's program again, then they'd just be swapping one group of angry consumers for the other, of approximately equal size, and so the effect for them would be, at best, zero-sum. It would also be a lot of extra hassle for them to do this, and show them to be hypocrites, which would land them in genuine hot water with a lot more people.

But as far as the numbers in this case go, there are a lot more people who don't like Beck, than do, judging by the results of the last national election, so that's another reason advertisers aren't about to go back to Beck any time soon.

Besides, the companies that have stopped advertising on Beck's program, did so because it was pointed out to them that Beck makes race-baiting statements, pantomimed killing Pelosi, etc. They're pulling their advertising because of WHY those people asked them to. Those advertisers AGREE with the complaint. To threaten an advertiser with a counter-boycott unless they start advertising on Beck's program again, would be just a simple boycott, with no moral imperative behind it, so why would they do it?

[floater]

If we can just get rid of Beck and a few others there will not be anyone raising questions about our plans for the world.

[JohnSawyer]

There are plenty of people criticizing the Obama administration who aren't as nuts as Beck. You should spend more time paying attention to them instead.

[jadababy]

If your plans are so noble, why do you all have a problem with Americans' asking questions?

[Kitsuiko]

There is a difference in what is an acceptable question and what is not. Further, there is a willingness to accept answers. Beck does neither.

If I were to ask you "Have you stopped beating your children yet?" by the grammar of the question both yes and no imply that you beat your children. If you were to say "I don't beat my children" I could add on "Anymore, when did that change" and continue to press the issue asking you questions and why you weren't directly answering me yes or no towards "have you stopped beating your children yet" despite the fact that I have no basis for believing any of this.

Some people would be convinced by the fact that you were flustered or upset. By my position of authority as a newscaster, those people would also assume that you must have beat your children /SOMETIME/ and henceforth, you would be known as a child abuser despite no actual evidence on my behalf.

By no means are we saying don't question, don't criticize, don't critique. The Left is in charge and the Right SHOULD be serving as watchdogs to make sure that the people get the best they possibly can. What we are doing is asking that people do so from someone who will do more than just offer pejoratives. Someone who will honestly address the claims of one side and present evidence for why they hold their belief.

[JazzyJim]

Propaganda and brainwashing a less than intelligent and/or educated segment of our society is not "asking questions". Ask yourself a question. Why no questions from these same people about a) WMDs and Iraq, b) Haliburton, c) Torture, d) Wire Tapping American Citizens, e) Cheney/Rove's complicit actions to expose our CIA agents, f) No Bin Laden, g) Bank failures and the economy, h) Sarah Palin (you have to explain this one) i) the religulous influence on the Republican Party - an administrative function - not church or moral function, etc., etc., etc. Guantanamo, etc., etc.,

[scotberlin]

Advertisers dropping Beck's show is all fine and good, but until more companies drop FOX all-together, there is no financial liability. The campaign needs to move from drop Beck to DROP FOX.

[jjgg5]

None-the-less, Ms. Beck is still outdoing King Rush.

[DLazar1]

Boycotts are rarely work . . . they usually enlist a counter-boycott . . . and only cause MORE people to watch the show . . . and besides . . . . I know who Suburu and Lexus is . . . but who the ARE those other advertisers . . . not exactly HUGE names. Oh .. . Scarguard . . .

[zippy the cow]

I guess that's why they need to advertise.

Equifax and Diageo are pretty large companies, actually - Equifax is one of the major 3 credit reporting agencies, and if you've heard of Jose Cuervo, Guinness, Captain Morgan, Crown Royal, Baileys, Smirnoff, etc - that's who Diageo is.

[JohnSawyer]

For a commercial broadcasting company, they're not interested so much in how many people watch their programs, but how much they can charge for the advertising on those programs. Normally, high ratings allow a broadcaster to charge higher advertising rates on those programs, but when a program has far fewer big paying advertisers, the broadcaster often has to make a decision whether to keep that program going, regardless of its ratings. In this case, Rupert Murdoch probably won't care, because he's a contrarian (to put it nicely), and will keep Beck, even if it means Beck's program becomes commercial-free. I supect, though, that Beck knows what he might be facing, and will tone down his rhetoric just to the point where he'll get enough new advertisers that he won't have to worry so much about his job. Beck may reduce the number of outright incendiary statements he makes, but he'll continue with his convoluted nonsense which has essentially the same message.

[berrycooda]

How nice to watch a program that isn't filled with commercials.

Maybe the network decided to give Beck more time for his show.

I'll bet the sponsors that don't want to air their ads during Beck's show
are Democrats.
Sure sounds that way.
Funny thing, Beck isn't making that stuff up. There are usually articles that have surfaced that back up what he says.
I watch all the news shows and they all have their way of telling the news. If the truth hurts...we­ll, so be it.
Inquiring minds want to know the truth and if people don't really care what goes on behind some closed doors, then don't watch
Glen Beck.

[JohnSawyer]

"There are usually articles that have surfaced that back up what he says."

Surfaced, like out of a swamp?

[huffponewbie]

The thing is is that Beck did not go to college. I know, I know, elitist and all, but in college they teach you things like looking to peer-reviewed journals for research and that wikipedia is not a reliable source, and that cite one's self in one's own book (as Beck has done) does not count has having researched an issue. Beck doesn't even know where to look for the truth let alone what it would be were he to find it.

[huffponewbie]

Sorry. "to cite..."

[brit prof]

Why does a college education make you an elitist?
Don't feel guilty about your degree, fell proud of it.

[JohnSawyer]

I'm all for finding out what goes on behind some closed doors, but Beck and his ilk do it so badly, and in such a partisan way, that it's generally useless.

[pjburke]

"I'll bet the sponsors that don't want to air their ads during Beck's show are Democrats.­"

And I'll bet that those former sponsors simply don't want Beck watchers as customers. Nobody wants a horde of delusional, semi-literate wackos who are dancing on the rim of committing actual violence anywhere near their business.

[Garybot]

I have been conducting quite a few of my own boycotts for the last couple of years. From what I hear, many Republicans and Conservatives have been doing the same. I think I've been to 1 movie in the last year (used to go almost every year), watching a lot more TV and news on Fox , and not watching most of the ones I used to see every week.

I have other ones that I do, whenever they come up in my life.

If this keeps up I think we should consider encouraging more Republicans and Conservatives to work at it a little harder. We have the numbers- we could start using them now.

[jackbutler5555]

One thing the left and right agree upon -- keep the other guys from communicating their beliefs.

[GwenWare]

Communicating 'beliefs,' no. Beck communicates lies and racism to a rabid base, and he can keep that slime to himself.

[jackbutler5555]

The right says the same type of stuff about your guys.