Jan Shure
A former journalist, I co-founded SoSensational.co.uk with my long-time friend and fellow 60-something, Cyndy Lessing in 2010. We share a passion to help grown up women look and feel fabulous, and help them to find the gorgeous, on-trend clothes they want without having to wade through 1,000s of inappropriately tiny skirts or wisps of Lycra

Entries by Jan Shure

Designer Brands: It's Time to Start Selling to Your Real Customers Not Imaginary Ones

(0) Comments | Posted October 28, 2015 | 5:10 AM

The models get ever younger, the clothes get ever more eye-wateringly expensive and mostly the 17-year-olds can't afford the designer wares that they are clearly meant to aspire to...

Flicking through the current edition of Vogue, I was forcibly struck by the fact that the Designer ads which cluster at...

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Stop Bashing the Baby-boomers, They're Not to Blame for Your Problems

(0) Comments | Posted October 12, 2015 | 12:26 PM

Suddenly it's okay to attack the baby-boomers, describing them as the "lucky" generation and therefore a legitimate target for some serious abuse.

Around the time of the General Election earlier this year, there were a number of sly little digs at the boomers from the commentariat half a generation behind...

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Is the BBC at Last Paying Attention to the Over-60s or Is it Going to Laugh at Them

(0) Comments | Posted October 8, 2015 | 12:56 PM

Can it be entirely coincidental that on the very same evening that the BBC bade farewell to its high-rating series about older people (New Tricks, in case you hadn't realised), it launched a new show about older people, Close To The Edge, a 7-part Reality TV show based around a...

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Time to Stop Craving an Outdated Body Aesthetic

(0) Comments | Posted August 31, 2015 | 10:20 AM

If you saw the recent TV play The Scandalous Lady W, about an aristocratic 18th-century peer with a fetish for watching through a keyhole while his wife had sex with various men he had "introduced" her to, it may have set you thinking about various issues, as it did me....

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Travel Has Changed From Luxury Treat to Major Ordeal

(0) Comments | Posted August 8, 2015 | 6:44 AM

In the past 15 years, travel has changed from a luxury to an ordeal to be endured as the price we pay for visiting places and people. As a former travel editor, I was engaged in helping create the illusion of travel as a luxe activity. But the reality is...

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How My Brain Tumour Transformed Me From a 34B to a 36FF

(1) Comments | Posted July 8, 2015 | 2:28 PM

The transformation from 34B to 36FF is possibly the single positive outcome of having a brain tumour, or at least having an operation for the removal of a brain tumour.

Women pay thousands for a boob job and mine came free with brain surgery.

Let's be entirely honest here, it...

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With Another Fall at M&S, It's All About Timing Mr Bolland

(0) Comments | Posted January 10, 2014 | 11:17 AM

I do realise I am in danger of becoming a total bore on the subject of M&S, having grizzled about their various fashion issues for well over a year now. But with the latest results from the High Street giant revealing a further fall in the third quarter of 2.1...

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Jennifer Lawrence Is Right: Reserve the F-word for Fatties or Risk Women's Health

(1) Comments | Posted December 19, 2013 | 4:03 AM

Poor Jennifer Lawrence. For revealing, de facto, on the Barbara Walters Show how much she and many other actresses and women in the public eye smart at being called "fat" she has stirred a storm of accusations of "PC thinking gone mad".

Because when Lawrence, the slender, fit, healthy star...

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Dressing for the Office Christmas Party, Take a Reality Check

(0) Comments | Posted December 16, 2013 | 6:04 AM

Hands up anyone who has bought a full-on, sequins, lace or sheer party frock to wear for the so-called "party season".

No, thought not. Because, let's be totally honest here, despite all the magazine articles (and we have to confess here, websites, too including SoSensational.co.uk) which, from early...

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Older Women and Fashion: A Little Less Tokenism, Please

(1) Comments | Posted November 4, 2013 | 6:00 PM

Older woman, in the words of Paul Simon, your time has come... at least in fashion terms.

Suddenly the fashion world seems to have woken up to the idea that, past 45, 50, or 60, or whatever its personal threshold is for "older", fashion is still relevant to you, and...

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Oh Carol, This Is a Case of Hello Pot, Kettle Calling

(143) Comments | Posted October 23, 2013 | 12:41 PM

Oh dear. Poor Carol Vorderman; what a storm of excrement she has provoked with her declaration in the Daily Mail that "46% of women wear clothes which are too big or too small."

Launching a "national body census" for Isme, the website owned by mail order giant Marshall Ward, of...

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The Feminine Paradox: Shrink and You May Be Considered Attractive

(10) Comments | Posted October 9, 2013 | 10:37 AM

I am currently considering going on the 5:2 Diet - the one where you fast for two days a week and eat normally for the other five days. I'd like to lose, ooh, about 5lbs... nothing too dramatic, just to streamline the waist a bit, flatten the tummy, generally look...

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Grr, Glam-ma! Could a Title Be More Patronising to Grown Up Women?

(7) Comments | Posted September 15, 2013 | 7:00 PM

Well, there's no point in being coy about it: based on the criteria set out by Kaleidoscope, the mail-order brand which has published its survey on over-50s fashion-heroes, both I and my SoSensational.co.uk co-founder, Cyndy Lessing, are 'glam-mas'.

That was the name given to grandmothers who, according to...

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Thanks, Ian, for Your Seal of Approval for Older Women and Long Hair

(13) Comments | Posted August 11, 2013 | 7:00 PM

As the owner of long (well, longish) hair, the words of the Queen's hairdresser, Ian Carmichael, are music to my ears. As one of last month's admittedly more trivial stories, you may have missed it (even if you weren't on holiday somewhere). So let me enlighten you: the Mayfair-based hairdresser...

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Something Up Their Sleeve That Might Just Save M&S

(0) Comments | Posted July 10, 2013 | 9:22 AM

It is fascinating how sleeves have become the focus of all things negative about women's fashion at M&S. Fascinating, but entirely understandable.

In common with the rest of the fashion press, SoSensational.co.uk has taken issue with the horrid little cap sleeves and nasty sheer sleeves which have been...

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Enough of the Fashion Ageism! 25 or 50, Fashion Is Never About Age

(1) Comments | Posted July 7, 2013 | 7:00 PM

Surveys are strange things. Despite their evident banality and absence of intrinsic worth, news desks love them. Especially on slow news days or at weekends when they are making up early pages for Monday's editions because they fill a downpage slot and can easily be pulled if something newsier comes...

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Sorry Sandra, Dungarees Should Be Left to Toddlers and Decorators

(0) Comments | Posted June 13, 2013 | 1:52 PM

We do admire the Daily Mail for their consistent refusal to concede to the widely held and seriously erroneous belief that life ends for women at 45.

In the last week alone they have run features in their Femail pages on wearing a bikini at 60, photographed on former model...

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Forty Feels Good, Famous or Not

(0) Comments | Posted June 13, 2013 | 10:10 AM

According to Times columnist Sarah Vine, "forty only feels good if you're famous". And by implication, endowed with endless natural beauty, too. She cites Cameron Diaz (40), Sandra Bullock (48), Julia Roberts (45), and other uber-glam, 40-plus Hollywood stars as proof of her theory , that "Hollywood does not reflect...

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Please Save Me From TOWIE and This Horrible Essexism

(13) Comments | Posted June 6, 2013 | 7:00 PM

Dame Maggie Smith is one. So is Helen Mirren. So are Charlotte Rampling and Juliet Stevenson. Downton Abbey's Michelle Dockery is one, authors Jilly Cooper and Ruth Rendell are, and Germaine Greer is one by adoption.

What are they (and what am I, apart from co-founder of

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Pouting, Porn-Star Chic Is 'Apprentice' Women's Boardroom Style

(0) Comments | Posted May 18, 2013 | 11:53 AM

Do the females competing to be Lord Sugar's business partner in Series 9 of The Apprentice think they are dressing for the boardroom or the bar? (And by "the bar", I mean the kind where they down shots rather than the kind where they would need a wig and gown).

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