Jane Buckingham
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Is there a difference between trends, micro trends and fads? Does the generation gap still exist? And why does it matter to you as marketers, employers and even parents? Jane Buckingham has the answers.

Jane Buckingham is the world’s foremost expert on Gen X, Y, and upcoming Z Generations. Having studied the generations for over 20 years she is able to help companies and individuals gain insights and actions around these difficult to understand groups.

Buckingham began her career by writing the book, Teens Speak Out, about her own generation at age 17. This started her on a quest to better understand and explain how young people feel.

She pioneered the trend forecasting field by creating Youth Intelligence, which she sold to Creative Artists Agency in 2003. She created and published the The Cassandra Report, the leading trend forecasting study which is used by CEO’s and Movie Studio heads and has become an industry wide standard for all things “cool.”

Jane has worked with numerous Fortune 500 Clients including Microsoft, Nike, Target, Chanel, NBC, Procter and Gamble, MTV, Levis, Sony and others. Jane combines research tools with trend knowledge helping companies understand how consumers feel and what trends will impact their businesses. With a focus on Gen X, Y and Z, Trendera assists companies, parents and educators in reaching the most sought after groups: Teens, twenty-somethings, kids, and parents. Building on over 15 years of experience, having founded and run the Intelligence Group and created the Cassandra Report®, Jane Buckingham is undeniably one of the foremost trend and youth experts in the world. She and her team leverage online and real world research to provide Trendera’s cutting edge services to help clients gain a competitive advantage. With networks of “Trenders” from around the globe and panels in each segment (moms, teens, tweens, 20’s, 30’s), Trendera accesses the minds of consumers to help shape its marketing and consulting strategies.

Recently, Jane has launched a new multi-media business in synch with the digital age. Trendera utilizes digital platforms to allow for more digital research to be used in conjunction with traditional research. In addition, Trendera has launched several websites and iphone apps for consumer use.

Jane is also the author of the bestselling book series, The Modern Girls Guide to Life and The Modern Girls Guide to Motherhood and will be publishing the third book, Modern Girls Guide to Sticky Situations in May 2010. She was the host of The Modern Girls Guide to Life television series on the Style network for four years.

In her role as author, independent consultant and speaker, Jane has been the subject of in-depth profiles in The LA Times, The Boston Globe, 60 Minutes, and Good Morning America. She has appeared on numerous programs including, “The Today Show” and “The Oprah Winfrey Show,” and “The View.”

Jane Buckingham was graduated from Duke University in 1990 with a degree in English.

Blog Entries by Jane Buckingham

10 Great Gifts For Moms Under $75

0 Comments | Posted April 19, 2012 | 4:46 PM

Who deserves to be remembered more than Mom? But it doesn't have to break the bank to get her a gift she'll love!

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Top 10 Valentine's Day Gifts

0 Comments | Posted February 6, 2012 | 9:39 AM

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The Best Gifts That Give Back

0 Comments | Posted December 20, 2011 | 4:12 PM

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Hot Gifts for the Hard to Shop for

0 Comments | Posted December 12, 2011 | 2:33 PM

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Kik Me Baby One More Time

0 Comments | Posted November 17, 2011 | 8:21 AM

Let me start by saying I am a fan of technology. A big fan. I'm happy that my kids are in some ways more fluent than I am when it comes to tech. I like that that my son can change the settings on my iPhone faster than I can...

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Hot for Back to School 2011

0 Comments | Posted August 11, 2011 | 2:43 PM

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Not Such Neighborly Love

0 Comments | Posted July 21, 2011 | 6:56 PM

A recent Harris study, conducted on behalf of the White Pages, discovered that more Americans know their neighbors' cars than their neighbors' kids. Most people don't know their neighbors' first names, let alone cellphone numbers or email addresses. Well, I guess if I were more worried about my...

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The Trend Triple Threat

0 Comments | Posted July 14, 2011 | 3:56 PM

As a trend forecaster, one of the questions I get asked most often other than, "What's the hot new handbag?" is: "Where do you find your trends???" The answer is never easy. It's always a complicated mix of talking, reading, researching, travelling and on and on. However, after a recent...

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Great Last-Minute Father's Day Gifts

0 Comments | Posted June 17, 2011 | 12:33 PM

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Is the Raunch Com the Battle Hymn of the New Feminist?

0 Comments | Posted May 23, 2011 | 3:55 PM

Gloria Steinem may not be thrilled, but there may a new breed of feminist -- and she swears, belches, and in extreme situations may even defecate in the middle of the street. If there was one thing the success of this month's Bridesmaids box office success story showed us, it's...

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WWSWM (WonderWoman Seeking WonderMan)

0 Comments | Posted April 4, 2011 | 2:55 PM

As someone who was raised by a staunch feminist who would literally turn in her grave at the title, I know I'll risk my invite to the Women's Conference with this piece, but look, I'm beginning to wonder.

I've been studying young women (and men) for over 20 years. True,...

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Is That Your Pillow Pet Ringing?

0 Comments | Posted March 25, 2011 | 3:08 PM

I was speaking to a woman I adore and admire, Jess Weiner, a self-esteem and self-empowerment expert who recently gave a talk to Youth Camp Associations.

She was telling me that one of the big issues at camps today is whether kids should be allowed to bring their technology...

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So Am I a Bully Too?

0 Comments | Posted December 17, 2010 | 5:01 PM

My friend Gail Arbanel recently shared the story of a bright young freshman woman here in LA who went happily off to a fraternity dinner. It was a coveted invitation. What wasn't desired was the drug in her drink. She sat down next to a boy who gestured to her...

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Holiday Gift Guide (Video)

0 Comments | Posted December 14, 2010 | 5:23 PM

Here are some of my hottest gift ideas for some of the hardest people to shop for during this hectic holiday. And if you get tired of listening to me, it uses a cool technology where you can roll over anything you see and click on it to buy it....

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Don't You Love 'Boobies' Too?

0 Comments | Posted October 6, 2010 | 12:35 PM

With Breast Cancer Awareness month starting October 1st, here's your chance to show your support for all of the great research that is being done to find a cure for the disease that effects one in eight women.

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I LOVE BOOBIES...BRACELET, $3.95,

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Can You Tell Me How to Get to Slutty Sesame Street

0 Comments | Posted October 2, 2010 | 10:46 AM

If you judge what's hot by the amount of discourse in the public realm then it seems Sesame Street may well be what's "in" among Hipsters. Who knew Cookie Monster and Elmo would be causing the kind of stir usually reserved for Russell Brand and Mel Gibson.

In case you...

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New School Brights: 10 Trends for Back to School in 2010

0 Comments | Posted August 19, 2010 | 5:17 PM

Co-authored by Victoria Doramus

There is nothing like back-to-school shopping to relieve the bite of summer's end and first-day-of-school butterflies. This year's shopping list essentials are retro-inspired and designed with an eye for sustainability. A old-school aesthetic with a modern sensibility, the must-have products this year are bright and bold,...

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Me vs. Skinny

0 Comments | Posted August 11, 2010 | 10:14 AM

I will admit that I think about my weight at least three times a day. And nothing puts me in a bad mood like trying on my "skinny" jeans and wondering whether perhaps I had grabbed my daughter's pair by mistake as they won't go past my thighs. But if...

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Six Father's Day Gifts Moms Won't Resent

0 Comments | Posted June 17, 2010 | 12:57 PM

Okay, I'll admit it. Father's Day is not on the top of my list of favorite holidays. As a full time working mom with a husband who travels several days a week, there are times when I think, "wasn't last Tuesday when I left work early and canceled an important...

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Graduation Gifts for Less than $30

0 Comments | Posted May 24, 2010 | 2:59 PM

Forget the boring pens and briefcases -- these graduation gifts will leave any student inspired and excited for the next step!


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The ultimate survival guide: Sure, they can't make their bed or wash a dish, but this emergency kit has...

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