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Jane Buckingham
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Is there a difference between trends, micro trends and fads? Does the generation gap still exist? And why does it matter to you as marketers, employers and even parents? Jane Buckingham has the answers.

Jane Buckingham is the world’s foremost expert on Gen X, Y, and upcoming Z Generations. Having studied the generations for over 20 years she is able to help companies and individuals gain insights and actions around these difficult to understand groups.

Buckingham began her career by writing the book, Teens Speak Out, about her own generation at age 17. This started her on a quest to better understand and explain how young people feel.

She pioneered the trend forecasting field by creating Youth Intelligence, which she sold to Creative Artists Agency in 2003. She created and published the The Cassandra Report, the leading trend forecasting study which is used by CEO’s and Movie Studio heads and has become an industry wide standard for all things “cool.”

Jane has worked with numerous Fortune 500 Clients including Microsoft, Nike, Target, Chanel, NBC, Procter and Gamble, MTV, Levis, Sony and others. Jane combines research tools with trend knowledge helping companies understand how consumers feel and what trends will impact their businesses. With a focus on Gen X, Y and Z, Trendera assists companies, parents and educators in reaching the most sought after groups: Teens, twenty-somethings, kids, and parents. Building on over 15 years of experience, having founded and run the Intelligence Group and created the Cassandra Report®, Jane Buckingham is undeniably one of the foremost trend and youth experts in the world. She and her team leverage online and real world research to provide Trendera’s cutting edge services to help clients gain a competitive advantage. With networks of “Trenders” from around the globe and panels in each segment (moms, teens, tweens, 20’s, 30’s), Trendera accesses the minds of consumers to help shape its marketing and consulting strategies.

Recently, Jane has launched a new multi-media business in synch with the digital age. Trendera utilizes digital platforms to allow for more digital research to be used in conjunction with traditional research. In addition, Trendera has launched several websites and iphone apps for consumer use.

Jane is also the author of the bestselling book series, The Modern Girls Guide to Life and The Modern Girls Guide to Motherhood and will be publishing the third book, Modern Girls Guide to Sticky Situations in May 2010. She was the host of The Modern Girls Guide to Life television series on the Style network for four years.

In her role as author, independent consultant and speaker, Jane has been the subject of in-depth profiles in The LA Times, The Boston Globe, 60 Minutes, and Good Morning America. She has appeared on numerous programs including, “The Today Show” and “The Oprah Winfrey Show,” and “The View.”

Jane Buckingham was graduated from Duke University in 1990 with a degree in English.

Entries by Jane Buckingham

Mother-Approved Gifts for Mother's Day

(1) Comments | Posted April 21, 2014 | 6:10 PM

Ok, we know we don't make it that easy to find us the perfect gift. And since a diamond tiara, a trip to Paris, or dinner with Channing Tatum are probably all out of the question, here are 10 ideas that are all Mom-approved and sure hits to get compliments...

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Conscious Re-characterization

(2) Comments | Posted April 15, 2014 | 5:48 PM

As you have probably heard by now, a well-known, influential, iconic figure is trying to rebrand divorce. Well, more accurately, she's trying to rebrand divorce to fit her brand, and while I'm no Gwyneth hater (in fact, I quite like and respect her), I do think this is taking things...

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Last-Minute Valentine Gifts

(0) Comments | Posted February 9, 2014 | 2:19 PM

Don't make the mistake my husband did last year and show up empty handed on Feb 14! Here are a few last minute ideas to keep you out of the dog house!

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Well Bully for Jennifer Lawrence

(2) Comments | Posted January 21, 2014 | 11:31 AM

Here's a scenario: A 6th grade girl spends days, possibly weeks, picking out a dress for her extremely important school dance. She loves it; she thinks it makes her look special and beautiful. She wears it, making her feel confident and gorgeous. She goes to the dance and has the...

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Texting Santa

(0) Comments | Posted December 10, 2013 | 9:24 AM

Forget the traditional handwritten letter to Santa Claus, walked to the mailbox, and sent off in time for the elves in time to process for the big guy. Unless Jolly Saint Nick has a 5S, chances are he won't be bringing your kid what he wants this year.


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New Girl in Town

(2) Comments | Posted September 5, 2013 | 3:14 PM

There's a new girl in town, and chances are she's in your daughter's room right now, hiding in her closet.

Her name is Brandy Melville, and if you haven't heard about her yet, you certainly will be soon. Brandy Melville is the latest in teen girl fashion obsessions, besting retailers...

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Money for Nothing

(0) Comments | Posted July 6, 2013 | 4:19 PM

If you're like me and a harmless surf on the web can turn into hours of lost productivity, you might be looking to somehow justify it. Turns out a few companies are finding ways to successfully turn your cache into real CASH.

Check out a few of the newest out...

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Growing Vodka Trees and Other Surprising Things Your Teen Might Be Doing

(0) Comments | Posted June 14, 2013 | 3:22 PM

Next time you go to water your garden, you may notice a new exotic plant -- The Vodka Tree. Well, to be more specific it is unlikely you'll actually grow an actual tree, but given the hijinks of resourceful teens today, you may find yourself a veritable bouquet of bottles....

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Gifts for Dads and Grads!

(0) Comments | Posted June 5, 2013 | 4:33 PM

Looking for some great gifts for your Dad or your Grad? Check these out!

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Four Seconds of Fame

(14) Comments | Posted March 10, 2013 | 8:43 PM

Here's the story of how over two weeks, a "nobody" went from 10 to 100 to 10,000 followers on Instagram, having two fan pages, and a social media stalker.

And I'm not proud to admit that the story is about my nine-year-old daughter.

Rightly or wrongly, I've subscribed to...

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Valentines Day Gifts You'll Fall in Love With

(2) Comments | Posted February 12, 2013 | 3:13 PM

Looking for a Valentines Gift your love will be sure to love? Check these out!

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20 Gifts Under $50

(0) Comments | Posted December 3, 2012 | 12:21 PM

Sure, we all have too many people to shop for, but you don't need to spend a fortune to feel festive. Here are 20 fab finds under 50 bucks!

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What's Luck Got to Do With It?

(2) Comments | Posted November 5, 2012 | 11:10 AM

It's not often that you see a former U.S. Ambassador, major Hollywood producer and high-powered TV journalist intimidated. Was it a head of state? An internet mogul? A rock legend who made these women feel daunted? No. It was a group of unassuming teenage girls who had come for dinner.

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(0) Comments | Posted June 26, 2012 | 10:55 AM

My business is about spotting and reporting on trends. Through the years I've found they can come from some unlikely sources. But never was I more surprised than when I discovered my (then) 8-year-old son would turn out to be a TT (Technology Trendsetter, that is).

Seems my son has...

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Great Gifts for Dad Under $100

(0) Comments | Posted June 13, 2012 | 12:42 AM

Remember Dad? That great guy who takes care of you, laughs at your jokes, maybe even fathered your child?? Well take this day to remember him!

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10 Great Gifts For Moms Under $75

(1) Comments | Posted April 19, 2012 | 4:46 PM

Who deserves to be remembered more than Mom? But it doesn't have to break the bank to get her a gift she'll love!

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Top 10 Valentine's Day Gifts

(0) Comments | Posted February 6, 2012 | 9:39 AM

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The Best Gifts That Give Back

(0) Comments | Posted December 20, 2011 | 4:12 PM

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Hot Gifts for the Hard to Shop for

(0) Comments | Posted December 12, 2011 | 2:33 PM

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Kik Me Baby One More Time

(8) Comments | Posted November 17, 2011 | 8:21 AM

Let me start by saying I am a fan of technology. A big fan. I'm happy that my kids are in some ways more fluent than I am when it comes to tech. I like that that my son can change the settings on my iPhone faster than I can...

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