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Janet Balis
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Blog Entries by Janet Balis

Developing a Real-time Strategy in the Age of Twitter

(6) Comments | Posted March 21, 2013 | 9:51 PM

Brands are unquestionably shifting to "real-time" marketing. For some, this means accelerating from "brand as publisher" to "brand as newsroom." The word "newsroom" conveys the commitment to high-quality storytelling and the urgency required to keep pace with the social landscape.

Content value was first measured by consumption: Did the...

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Content Marketing's Revolution: From One-Offs to Continuous Storytelling

(1) Comments | Posted February 7, 2013 | 5:16 PM

Content marketing is not a new tactic. From the days of advertorials in print, to content hubs built by online publishers, to brand integration within programming on television and digital media, brands have long recognized that content can often be more powerful than advertising to deliver a story.

But content...

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Cycle for Survival on #GivingTuesday

(0) Comments | Posted November 27, 2012 | 3:59 PM

One of my most fulfilling experiences since rejoining AOL in October 2011 was seeing the company's genuine commitment to having impact and supporting important causes. I joined a company with fundamentally different values than when I had left it in 2007 -- a company that talked about "we are in...

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It's a Good Day When Good Things Happen to Good People

(4) Comments | Posted June 5, 2012 | 11:13 AM

Today's business press carried the incredible news of Buddy Media's sale to Salesforce.com.

From the Washington Post to Forbes to the Wall Street Journal, everyone was talking about today's deal because it spoke to some of the most powerful trends driving the future of...

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