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January Jones

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This Week, Don't Just Watch Sharks, Save Them

Posted: 08/02/11 12:35 PM ET

This week, more than 30 million Americans will tune in to watch Discovery Channel's Shark Week. It's easy to understand why: Sharks are some of the most amazing, powerful animals in the world. But as you sit transfixed by high-definition images of sharks, keep in mind that sharks aren't the scariest predators in the oceans. Humans are.

Tens of millions of sharks are fished from the ocean every year, mainly for their fins. As a result, some shark populations are crashing, which has devastating consequences for ocean ecosystems. For example, some U.S. hammerhead populations have dropped an alarming 98 percent in recent decades. As apex predators, sharks keep the ocean food web in balance.

If you think watching a shark on TV is cool, try looking one in the eye. Over the past few years I've dived with Caribbean reef sharks in the Bahamas, and more recently with whale sharks in Belize, filming public service announcements with Oceana. I'd love to continue diving with sharks -- but at the rate we're going, Shark Week could become the only way to see these beautiful predators.

Back in 2009 I traveled to Capitol Hill to meet with lawmakers about shark protection. Our hard work paid off: In January, the Shark Conservation Act, which Oceana and I were campaigning for, was signed into law. The law ensures a prohibition on shark finning in U.S. waters.

While the U.S. is a leader on shark finning, there's a lot more to be done to protect sharks from extinction. For instance, endangered shark species such as scalloped and great hammerhead sharks are allowed to be caught by U.S. fishermen in the Atlantic and Gulf of Mexico. Take action for sharks -- tell the U.S. government to protect vulnerable shark species such as tiger, hammerhead and thresher sharks.

If even just a fraction of all Shark Week viewers took action to protect sharks, it would equal millions of people speaking up for the ocean's top predators. We shouldn't be scared of sharks, we should be scared for them.

In 2009, actress January Jones joined Oceana's shark campaign. Watch video, see photos and learn more about why January is scared for sharks.

 
This week, more than 30 million Americans will tune in to watch Discovery Channel's Shark Week. It's easy to understand why: Sharks are some of the most amazing, powerful animals in the wo...
This week, more than 30 million Americans will tune in to watch Discovery Channel's Shark Week. It's easy to understand why: Sharks are some of the most amazing, powerful animals in the wo...
 
 
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05:19 PM on 09/13/2011
Thank you January. Great article. Done and done...
09:29 PM on 08/04/2011
I have been an avid scuba diver for many years and I think that the shark is a wonderful animal. There is nothing like being in the water with them swimming all around me. I absolutely love sharks. I agree that they deserve our respect. Thank you January for calling attention to the plight of the worlds sharks. On a personal note, I am a great admirer of your work, and I think you are an incredibly beautiful woman. Now I know you are just as beautiful on the inside.
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Ruth1966
No PC, no apologies.
02:52 AM on 08/07/2011
Nice post, keenypo! Fanned and faved. And yes, thanks to Ms Jones
for speaking out. I hope she will soon visit Asia, and and speak out there...Asian People are just now getting to hear about the horrible practice of finning, and so that;ls encouraging..I just hope it is not too late.
08:36 AM on 08/04/2011
I've always loved sharks they are fascinating creatures, although ever since Jaws I've never been able to swim in the deep sea again!
Once the sharks are out of the pictures the whole eco system in the oceans will be in chaos as they are the "cleaners" of our oceans.
A good thing some humans still have a "fearful" respect for them or they would have taken over the waters by now. Although it's not for a lack of trying...

I boycotted my local Chinese because they served shark fin soup, a small gesture, but small gestures go a long way.

Long live the shark!
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Ruth1966
No PC, no apologies.
02:21 AM on 08/07/2011
Fanned and faved, Lois!==
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Grumpy Man
Disappointed idealist
08:39 AM on 08/03/2011
I grew up fishing along the coast of the Gulf of Mexico, mostly for spotted sea trout, red drum and flounder. Once or twice a year we'd catch a shark, usually about 3-4' long. They made fine table fare.

These days, we release any and every shark we catch. Shark finning makes me ill. I don't have a problem with people eating animals. I have a major problem with waste grotesquely wasteful harvest practices like shark finning. We also refuse to participate in the commercialization and consumption of certain species if there are indications that that species is over-fished (various snapper species, amberjack, bluefin tuna, etc...).

http://media.nola.com/business_impact/photo/overfished-2011-03-31jpg-ad4d26e9efa62df2.jpg
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Ruth1966
No PC, no apologies.
02:55 AM on 08/07/2011
"When will people realize that consuming rare predator parts will NOT increase your prowess in the bedroom?? "

==WE have to get the issue out in Asia, which is where this myth is so prevalent. ==
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Robert Frank
My last name is FRANK so thats what I am..
07:05 AM on 08/03/2011
I agree completely and while we're at it chinese fur farms need to be stopped by not buying fur and doing everything possible to stop them....google "chinese fur farms" if you think I'm making it up..they skin animals such as fox, raccoon, yes even cats dogs and others in some cases alive (I've seen the videos they made me enraged and cry at the same time).... sign a petition somewhere, please
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Ruth1966
No PC, no apologies.
02:22 AM on 08/07/2011
Fanned robert! Good for you!
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Ruth1966
No PC, no apologies.
01:06 AM on 08/03/2011
They definitely need protecting world wide, and finning must stop. NAFTA has to be
renegotiated probably-or its environmental clause revised.

. It's going to take a LOT more publicity and probably
boycotting products to make any difference.
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JShankel
I want my country forward
12:07 AM on 08/03/2011
In the fossil record, massive die offs of large mammals is associated with human migration into a region.
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wonderYrednow
¿Y read backwards?
07:23 AM on 08/03/2011
Sharks are lucky we don't have gills.
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Contact1972
BigGayInc
11:47 PM on 08/02/2011
Sharks are so awesomely beautiful.
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rockysparks
there's no law against being annoying.
01:43 PM on 08/03/2011
OK, while I agree that sharks and all other creatures in this world have a right to be protected to keep the ecological balance in the world, I have to say that I find it hard to accept the statement, "Sharks are so awesomely beautiful." They are dangerous creatures who eat, swim and make little sharks, as the character played by Richard Dreyfuss in "Jaws" said. I think sharks are marvels of prehistoric survival and adaptation and they are strong, powerful creatures --- but I'm sorry, beautiful? Awe-inspiring, yes. Worthy of respect, yes. Worthy of protection, certainly. But any creature that has the power to eat me or you is NOT beautiful. And yes, I'm sure cows and pigs and chickens do not regard humans as "beautiful," either ...
06:47 PM on 08/02/2011
Hooray Sharks!

I do enjoy Shark Week, but also check out other, less sensational offerings about sharks and marine science. My favorite (still so far)

http://youtu.be/3ENtNt-kb3o

Check out the great shark action shown about half way through the talk (white sharks, Imax filming)
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Brigette
The history of liberty is the historyof resistance
06:29 PM on 08/02/2011
It's true that the most heartless, dangerous, and deadly predator on earth is the human being. If you have to kill because you're hungry, by all means, eat. But, we kill for reasons far more dastardly than any other animal. For fun. Sometimes torture first for kicks, and then kill. They said we kill 50,000 shark a day. I cannot imagine any reason for a slaughter like that. With our mind and our weapons, we can kill willy nilly.

On a personal note, I am enjoying Shark Week, but if I have to watch that Gillette commercial one more time, I may jump in with them.
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JShankel
I want my country forward
11:50 PM on 08/02/2011
Cats kill for pleasure.
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JShankel
I want my country forward
11:53 PM on 08/02/2011
Killer whales torture their prey for no reason.
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Brigette
The history of liberty is the historyof resistance
12:02 AM on 08/03/2011
Other primates make war on each other and can be similar to us, but I've looked and found no evidence of oraca torturing their prey before they eat. If you have a link, please post.
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05:53 PM on 08/02/2011
"While the U.S. is a leader on shark finning......."

What is shark finning? I've never heard of this. I was not aware of this issue at all.
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Brigette
The history of liberty is the historyof resistance
06:31 PM on 08/02/2011
Shark fin soup is a delicacy, particularly in Asia.
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Contact1972
BigGayInc
11:48 PM on 08/02/2011
It's a barbaric process-they capture the shark, cut it's fins off and then throw it back into the ocean. I wish there were real ways to prevent this.
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Alois SaintMartin
aloistmartinsequinox.blogspot.com
05:22 PM on 08/02/2011
Have some American Caviar and an Imitation Crocodile Leather Suit( Complete with Thigh Length Boots ) On your Big Media Fed Checkbook January. The Worlds Sharks could use a Little Help, But do they really need more of Kate Middletons Dirty Underwear ?
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FZliveson
Beating the Conundrum
05:14 PM on 08/02/2011
I have been fascinated with sharks since the day Albert Kogler was attacked at Baker Beach and Shirley O'Neil tried to rescue him in 1959. I have a shark tattoo and own a modern tooth from a Great White (from before the ban and before they were protected).

We are learning lots and lots about Sharks that will help us become a better species to the earth and to our fellow creatures. Will we listen?  Will we do the right thing?
I have my doubts and my fears.
Thanks for your excellent article.
FZLO
crakrman79
Like broken clockwork he's right twice a day!
04:50 PM on 08/02/2011
When will people realize that consuming rare predator parts will NOT increase your prowess in the bedroom??
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FZliveson
Beating the Conundrum
05:15 PM on 08/02/2011
WE are the predators
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Contact1972
BigGayInc
11:49 PM on 08/02/2011
Yup!
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Ruth1966
No PC, no apologies.
02:30 AM on 08/07/2011
"When will people realize that consuming rare predator parts will NOT increase your prowess in the bedroom?? "

== we need to educate Asian men in particular. But its not considered "politically correct" to say that.==
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threnodymarch
Art is long, life is short.
04:44 PM on 08/02/2011
Love the message. Love the sharks. Wish I loved the actress. Luckily sharks don't care about their spokespeople.
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Ruth1966
No PC, no apologies.
02:58 AM on 08/07/2011
fanned and faved!