The Pulitzer Prize Board decided at its November Board meeting to expand again the eligibility for journalism awards making it possible for online reporters and commentators to be recognized. According to a report in MediaBistro's NY Fishbowl, it sounds like the change means that writers producing original work or...

Quick ...who was quoted recently in the Wall Street Journal saying the following?

"Hopefully, we will spark a revolution of people doing content at a different scale."

a. Tim Berners-Lee

b. Johannes Gutenberg

c. Tim Armstrong

The answer is C, Tim Armstrong, who was making further reference to Aol.'s...

Magazine publishers may now be looking at the iTunes model, which has been so successful at connecting with consumers on a paying basis, for help with the digital future. Thanks to the MediaBistro.com Daily Media News Feed, we are alerted to stories in The New York Observer and...

The new Aol mark featuring lower case "o" and "l" and a dot at the end does a nice job of cracking open the brand for a new look. Watch the teaser spot first and then read the interview with Tim Armstrong at Paid Content.

As reported in the Wall Street Journal, we should be encouraged that privacy hearings today in front of the House Subcommittee on Communications, Technology and the Internet will take into account the uses of consumer data not just online, but offline. According to the report by Emily Steel, Subcommittee...

Further to Ad Age Editor, Jonah Bloom's, remarks to the ANA last week about the current role of procurement in the marketing industry, the IAB's CEO, Randall Rothenberg, has published a comprehensive review of how we got here, to the point where as an industry we are convulsed...

You have to respect any editor that wades into a controversy up to his hips in front of an audience that may be hostile. Hats off to Jonah Bloom, Editor of Ad Age, for raising the possibility that the role of procurement has gone too far in grinding...

The high-level disconnect in our conversation about online media and advertising - now in its 14th or 15th year - remains the notion that positioning matters to consumer brands but not consumer media.

Eric Picard's thoughtful piece in iMedia today puts this on display again in his recounting of...

It's not all sour grapes that has Rupert Murdoch suggesting News Corp will eventually pull its content out of Google once it converts users to a paying basis. Listening to the interview with Sky News political editor, David Speers, in which Murdoch laid out his plan to withdraw...

In case it has escaped anyone's attention, the European Union is dangling the online advertising industry outside a window and threatening to drop it on its head over the issue of privacy (ClickZ, 11-06-09; Ad Age, 11-05-09.)

Incited by bad behavior at Phorm and BT, which...

Online Media Daily reports that Needham & Co. analyst, Laura Martin, was dispensing doses of reality to a packed house at the OMMA Video conference in Los Angeles last week. Referring to Hulu, she observed that it's not especially difficult to take $3 billion worth of...

The news last week that AOL has grown the number of journalists it employs - inclusive of full and part time, or freelance - to 3,000 from 500 since Tim Armstrong took over this year has stuck with me. I've been thinking, "Three thousand journalists? Why?"

I went back online...

A ray of light at the end of the tunnel: Ad Age reports that ad agencies are finally getting their dander up over compensation. That's a welcome bit of news to concerned blogs everywhere - like this one - that believe the pendulum has swung too far to...

In a side-bar to the piece in Ad Age about Forrester's proposal to re-make Brand Managers into Brand Advocates (see earlier blog), Rishad Tobaccowala, Denuo CEO, observes that marketing departments are getting smaller at exactly the time they need to be getting bigger. This is about the most important...

I am waiting for a new report from Forrester Research that Ad Age says is due out this week that will offer insights on how brand marketers should behave in the digital world. According to the Ad Age story, the guts of the report will focus on familiar...

As widely reported (but mostly slept-through) the FTC issued guidelines on October 5th subjecting bloggers to endorsement and testimonial rules that are different from traditional media. The IAB and it's CEO, Randall Rothenberg, responded today (see links below).

Rothenberg's open letter to FTC Chairman on his clog, quotes the FTC...

Near as I can figure out the half banner (234 x 60) and the rectangle (180 x 150) are the toughest kids on the block. For the second time in less than two months a reliable source has documented that the half banner and the rectangle yield substantially higher ad...

The Wall Street Journal ran a story yesterday about a certain kind of advertising fraud online wherein rogue publishers will fabricate impressions by launching numerous, invisible web pages in the background of a browser session that consumers will never see but that can translate into inflated costs to advertisers....

Like the Internet needs another catch-phrase or buzzword (and I'm always the last to find out about the new ones) but, now, apparently, we have "Demand-side networks," the description being applied to the businesses that are cropping up within ad agencies that are intended to reclaim the buying territory lost...

According to Advertising Age, rival consumer magazine publishers are talking about working together to build an ad network in order to offer competitive reach compared to other ad networks. Foremost in the minds of the publishers is the price of their inventory, which has been decimated by third-party ad...