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Jarvis Coffin
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Blog Entries by Jarvis Coffin

Richard J. Tofel Foresees Better Media Days Ahead Without Search Engine Optimization

Posted March 11, 2011 | 08:59:20 (EST)

Peering through the lens of search engine optimization (SEO), over at the Nieman Journalism Lab, Richard J. Tofel looks into the future of the World Wide Web and reaches this conclusion, or so it seems: the media business model will reset around the value that binds...

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AOL and The Huffington Post, Continued

Posted February 15, 2011 | 11:56:54 (EST)

The blowback from the greater scribing community - paid and unpaid - to the news a week ago that Aol would purchase the Huffington Post for a reported $315 million has been striking. It divides into two camps. In Camp One are the legions of Huffington Post bloggers that feel...

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AOL and The Huffington Post

Posted February 8, 2011 | 18:20:52 (EST)

Greg Shove of Halogen casts the deal between AOL and The Huffington Post in proper light in Paid Content where he is quoted saying, "AOL has just placed a big bet on the authentic web at scale."

Greg makes an interesting use of two important terms...

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TechCrunch Columnist Paul Carr Writes About the Effect of Too Much "Fertilizer" Online

Posted January 25, 2011 | 13:23:08 (EST)

"The fact is, it's almost impossible to find a single 'content' company on the web that maintains a horseshit:quality ratio better than 10:1," notes TechCrunch columnist, Paul Carr, in a post ("NSFW: On the Internet Nobody Knows You're a Journalist") that Paid Content was alert enough...

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So Far, Newspaper Pay Walls Are a Nonevent

Posted January 19, 2011 | 17:09:37 (EST)

The New York Times had a story this week, which MediaBisto picked-up in its Morning Media Newsfeed, that the experience so far with pay walls among newspapers -- certain kinds of newspapers and certain kinds of pay walls, at least -- suggests publishers may not have too much...

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Apps You Can Eat and Other Predictions for 2011

Posted December 30, 2010 | 15:48:53 (EST)

1. In 2011, the social media frenzy has its morning after.
Recalling the era of driving traffic to company web pages, marketers will hit the wall using precious ad dollars to drive traffic to fan pages.

2. The untethered web accelerates the shift of ad dollars to online from...

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Privacy Is Not Free; Consumers Are Not Cheap

Posted December 17, 2010 | 15:04:36 (EST)

Corey Kronengold raises several important points in a post at DIGIDAY where, in essence, he argues a point made by others that privacy is not free: if consumers want content that is free they need to relinquish some privacy in order to enable the advertising that will pay...

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Media Vegetables

Posted December 10, 2010 | 16:51:47 (EST)

Articles such as Dave Morgan's recent Online Spin, "CBS Audience Five Times Bigger than Facebook" are always a good tonic for the raging hormones of the Internet. Dave was struck by a presentation he saw from legendary CBS researcher David Poltrak comparing the audience sizes of CBS and...

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The Golden Age of Content

Posted November 30, 2010 | 14:56:46 (EST)

Suddenly, someone -- that being Ad Age columnist and ad seer, Bob Garfield -- is referring to the possibility that the world is entering a Golden Age of Content. This is something of a revelation after years of worrying instead that content was being destroyed by -- as Garfield quips...

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Facebook Grabs Display Ad Title From MySpace -- Are We Making Progress Here?

Posted November 9, 2010 | 17:54:36 (EST)

According to a report by Reuters picked-up by the SmartBrief people, the news is Facebook served nearly one out of every four display ads in Q3, per comScore. In fairness, the Reuters' story points out that analysts note Facebook sells display ads "at a significant discount...

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Media Robots in an Age of Starvation

Posted November 5, 2010 | 19:08:39 (EST)

Given only one word to describe 15 years of digital media's evolution it would have to be robotic. Nothing says this better than the balanced and comprehensive piece by Nicholas Spangler about his 40 hours, or so, as a Demand Media writer that appeared in the...

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Sensitive About My Areas: Media Measurement Company TRA Matches Shopper Data to TV Set-Top Boxes

Posted November 4, 2010 | 12:52:57 (EST)

It was only after five or 10 minutes of pondering the significance of new data from media measurement company, TRA, linking toilet paper purchasers to TV programming that it dawned on me: wait... how did they get that information? The answer, according to the story in...

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Ad Age Reports on the Exodus of Ad Agency Creatives. Out of Old, Comes New.

Posted September 22, 2010 | 14:31:13 (EST)

Over at Ad Age, Matthew Creamer took a deep dive into the exodus of creative talent from the ad agency world. Creamer writes:

"Since the beginning of the year, a veritable Cannes jury worth of senior creative talent has shrugged off the leashes of big agency networks for...

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NYU Professor, Jay Rosen, Offers Advice to an Incoming Class of Journalism Students. He Should Offer the Same Advice to Advertisers

Posted September 9, 2010 | 19:04:37 (EST)

MediaBistro's Morning News Feed points to the remarks NYU journalism professor, Jay Rosen, made to the incoming class of students at Sciences Po école du journalisme in Paris on September 2, 2010. His address, to "The Journalists Formerly known as the Media: My Advice...

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Wired Magazine: Bored With the Web

Posted September 6, 2010 | 09:48:06 (EST)

In the current conversation about the Web vs. the Internet, the template for which is the second in a "series" of articles published by Wired Magazine over the last decade about the death of the Web ("The Web Is Dead. Long Live the Internet"), there is a subtle...

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Will No One Rid Me of This Meddlesome Internet?

Posted August 4, 2010 | 12:33:40 (EST)

Reading the Wall Street Journal's sensationalist account of online consumer "privacy" the past few days it is hard not to feel that as traditional media lies sick in bed, its wrath against the internet smolders with intensity. Everything about the internet is hateful to it: the abuse of...

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John Battelle on "Going Google"

Posted July 28, 2010 | 17:30:39 (EST)

John Battelle shares his thoughts in iMedia Connection about the hidden implications of a Google print ad in Fortune magazine encouraging businesses to "Go Google" and switch to Google apps. From a post that originally appeared on his search blog a week ago John...

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The Washington Post Company Buys iCurrent: Old Media is Dead. Long Live Old Media.

Posted July 15, 2010 | 17:38:09 (EST)

The Washington Post Company reported (see story in Paid Content) that it has acquired iCurrent, a company in the business of helping internet users assemble and organize online information according to their specific interests. As described in a couple of places, iCurrent is to...

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Old Media Wannabes

Posted July 13, 2010 | 12:03:02 (EST)

An extensive piece in Bloomberg Business Week on Henry Blodget and his company, "The Business Insider" (TBI), ends featuring a quote from Nick Denton of Gawker, as follows:

"This is like the early days of cable," [Denton] says. "High--surprisingly high--startup costs. But eventually advertisers...

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Larry King Announces the End of Larry King Live

Posted July 1, 2010 | 10:52:51 (EST)

Larry King announced he's retiring as host of CNN's Larry King Live this fall after 25 years. According to the transcript of his announcement on CNN's web site, Larry King Live holds the Guinness Book of World Records title for the longest running show with the same host...

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