IAB's Smartbrief picks-up on an interview over at Forbes.com with Susan Credle, the U.S. Chief Creative Officer of Leo Burnett. Ms. Credle, laments the presence of limited thinking inside the advertising business today. She means that literally in regards to behavior targeting ("Narrowly targeting audiences is...

Once upon a time I wanted to be a journalist. I was given a chance in college and the discovery I made was that most journalists were hard-working stiffs like anyone, except their hours stunk (too many nights and weekends). They weren't the experts I expected them to be, either....

CBS Interactive will reportedly announce that it is dispensing with most ad networks today according to a report in Ad Age. Excellent. If they stick with it, it means another blow struck in favor of selling value online.

The formula used with such success by many ad networks...

After 125 years as the "bible" of the newspaper business, Editor & Publisher magazine announced yesterday that it would shut its doors at the end of the year.

One hundred and twenty five years and pffft. E&P goes down with the newspaper ship.

Where will Google be in 125...

Veteran OnlineSpin(er) Cory Treffiletti proves he is no Internet lap dog with his column today about demand-side networks, asking important questions about the ad network model that is emerging in-house at ad agenices.

I think he's right of course: it's about the money, not the media. And, as...

Carol Bartz is making a pretty quick study of the Internet's past (and future?). In quotes that appeared in Ad Age and Paid Content, no-nonsense Bartz acknowledged that the Internet had over-sold itself to advertisers at the outset.

Ad Age captured it this way:

Ms. Bartz told analysts the...

There is a story that gets told to would be journalists about the editor that commissions a young reporter to cover a notable wedding taking place in town that weekend. The day after the wedding, the editor is surprised when a story about the wedding fails to appear in the...

The Pulitzer Prize Board decided at its November Board meeting to expand again the eligibility for journalism awards making it possible for online reporters and commentators to be recognized. According to a report in MediaBistro's NY Fishbowl, it sounds like the change means that writers producing original work or...

Quick ...who was quoted recently in the Wall Street Journal saying the following?

"Hopefully, we will spark a revolution of people doing content at a different scale."

a. Tim Berners-Lee

b. Johannes Gutenberg

c. Tim Armstrong

The answer is C, Tim Armstrong, who was making further reference to Aol.'s...

Magazine publishers may now be looking at the iTunes model, which has been so successful at connecting with consumers on a paying basis, for help with the digital future. Thanks to the MediaBistro.com Daily Media News Feed, we are alerted to stories in The New York Observer and...

The new Aol mark featuring lower case "o" and "l" and a dot at the end does a nice job of cracking open the brand for a new look. Watch the teaser spot first and then read the interview with Tim Armstrong at Paid Content.

As reported in the Wall Street Journal, we should be encouraged that privacy hearings today in front of the House Subcommittee on Communications, Technology and the Internet will take into account the uses of consumer data not just online, but offline. According to the report by Emily Steel, Subcommittee...

Further to Ad Age Editor, Jonah Bloom's, remarks to the ANA last week about the current role of procurement in the marketing industry, the IAB's CEO, Randall Rothenberg, has published a comprehensive review of how we got here, to the point where as an industry we are convulsed...

You have to respect any editor that wades into a controversy up to his hips in front of an audience that may be hostile. Hats off to Jonah Bloom, Editor of Ad Age, for raising the possibility that the role of procurement has gone too far in grinding...

The high-level disconnect in our conversation about online media and advertising - now in its 14th or 15th year - remains the notion that positioning matters to consumer brands but not consumer media.

Eric Picard's thoughtful piece in iMedia today puts this on display again in his recounting of...

It's not all sour grapes that has Rupert Murdoch suggesting News Corp will eventually pull its content out of Google once it converts users to a paying basis. Listening to the interview with Sky News political editor, David Speers, in which Murdoch laid out his plan to withdraw...

In case it has escaped anyone's attention, the European Union is dangling the online advertising industry outside a window and threatening to drop it on its head over the issue of privacy (ClickZ, 11-06-09; Ad Age, 11-05-09.)

Incited by bad behavior at Phorm and BT, which...

Online Media Daily reports that Needham & Co. analyst, Laura Martin, was dispensing doses of reality to a packed house at the OMMA Video conference in Los Angeles last week. Referring to Hulu, she observed that it's not especially difficult to take $3 billion worth of...

The news last week that AOL has grown the number of journalists it employs - inclusive of full and part time, or freelance - to 3,000 from 500 since Tim Armstrong took over this year has stuck with me. I've been thinking, "Three thousand journalists? Why?"

I went back online...

A ray of light at the end of the tunnel: Ad Age reports that ad agencies are finally getting their dander up over compensation. That's a welcome bit of news to concerned blogs everywhere - like this one - that believe the pendulum has swung too far to...