Jasmine is a serial entrepreneur and writer. A native Parisian, she studied Law at the Sorbonne and graduated from the Paris Graduate School of Management before Wanderlust set in. Now based in Los Angeles , She manages several businesses while continuing to write for French publications on various topics ranging from Psychology to social issues.

Blog Entries by Jasmine Boussem

The Art of Branding Emotions

Posted December 22, 2009 | 03:40 PM (EST)


Whatever the economy may be doing to certain financial sectors, the "Emotions-as-a-Disease" business is thriving.

I just can't watch a commercial for prescription drugs without thinking I need a cab to Bellevue ASAP, or at the very least, I need to "talk to my doctor" about whether the benefits...

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7 Ways to Get Rid of the Restless Mind Syndrome (RMS)

6 Comments | Posted June 29, 2009 | 01:02 PM (EST)


Has everyone seen the commercial aimed at people with Restless Leg Syndrome? At first I thought it was a joke (you have to admit it sounds funny), and we were going to see people exhibit an uncontrollable urge to kick everyone they meet, but apparently it is widespread and serious....

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The Curious Case of Sumner Redstone

4 Comments | Posted May 4, 2009 | 03:20 PM (EST)


Ever since I returned on Wednesday from the Milken Global Conference, I have had the inescapable conviction that I am truly a privileged person. It seems that I have actually been in the presence of history's first immortal human.

With a packed room in attendance, Sumner Redstone was being interviewed...

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Involuntary Simplicity?

Posted March 13, 2009 | 01:24 PM (EST)


Simplify: Ask your doctor if it's right for you.

(Fade up on Doctor with worried patient)


"Doctor, I don't know what my problem is. I seem to be coming down with some sort of panic disorder. Every time I reach for my checkbook, my...

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The Law of Subtraction

Posted December 11, 2008 | 10:41 AM (EST)


Everywhere I go lately, people are talking about "The Law of Attraction", a concept made widely popular by a the movie The Secret. All over the world, it seems, people are compiling lists of stuff that they want to attract. I do think it's a great idea. But if you...

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