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Nexus 7 vs. Kindle Fire: Google Smacks Amazon With Superior $199 Tablet

Posted: 06/27/2012 6:20 pm

Somewhere, Jeff Bezos just punched a wall with his bare fist. The Amazon CEO is angry, frustrated, bloodied -- he must be! -- because his company's Kindle Fire just got totally upstaged and outshined by Google and its inspired new Nexus 7 tablet.

Consider these two tablets: Both have 7-inch screens. Both retail for $199. Both are marketed as thin, lightweight devices for watching movies and listening to music and reading books and magazines. Same price, same basic size, same pitch to consumers: These tablets are competing against each other -- or rather, they would be competing against each other, if the battle weren't so comically lopsided.

When you delve deeper, you see that for the same price, the Nexus 7 is offering much, much more than the Kindle Fire. This is a no-contest knockout victory for the Nexus 7; it would take the Pacquiao-Bradley judges to award the fight to the Kindle Fire.

Look: The Nexus 7 has a better screen resolution (1,280x800) than the Kindle Fire (1,024x600). It's lighter (0.75 pounds vs. 0.91 pounds) and thinner (0.41 inches vs. 0.45 inches). It has a 1.3GHz quad-core CPU and 1GB RAM, blowing away the Kindle Fire's 1.0 GHz dual-core processor and 512MB RAM.

It has a front-facing camera; the Kindle Fire doesn't. It has a microphone; the Kindle Fire doesn't. It has volume buttons; the Kindle Fire doesn't. It has Bluetooth and NFC and a port for video out; the Kindle Fire doesn't. Its battery life is better than the Kindle Fire's It is deeply integrated with Gmail and Gchat and Google Reader and YouTube and a fully-stocked Google Play content store, while Amazon has deep integration with the content but not the rest of the Internet.

How is it possible that these two tablets are selling for the same price? On paper, the Nexus 7 looks like a far more expensive device than the Kindle Fire.

Now, for those who already own one, the Kindle Fire is not, all of a sudden, a bad tablet. For light reading and watching flicks on-the-go, the Fire is fine, and cheap, and intuitive. A retail price of $199 is still inexpensive for a tablet of its quality, utility and ease-of-use.

Nor is the Nexus 7 a perfect device. The lack of microSD storage will break the deal for those who wish to load tons of movies onto their tablet. Also, many dislike the Android operating system, finding it unattractive and not optimized for the fat fingers of touch. The lack of 3G/4G support and HDMI port will likely disqualify the Nexus 7 for many as well.

But in comparing the two noteworthy $199 tablets on the market right now -- the Kindle Fire and the Nexus 7 -- one cannot help but see that the Nexus 7 simply outdoes the Kindle Fire in almost every conceivable way. It's faster, lighter, thinner and it adds a webcam/microphone combination for video calling. With the addition of magazines and TV shows to the Google Play Store, Amazon no longer has an obvious content advantage.

If you're trying to decide between the Kindle Fire and the Nexus 7, in other words, your mind should already be made up. Instantly, almost every advantage of the Kindle Fire has been erased; the Nexus 7 is that much better, for the same price.

Before the Google event and the unveiling of the Nexus 7, there was a rumor on CNET that Amazon is preparing to announce a new model of the Kindle Fire for release in August. If I'm Amazon (or Barnes & Noble, for that matter), and I just saw what Google unveiled, in what was a clear attack on the Kindle Fire's viability and appeal, I'm finalizing the invitations for the unveiling of the Kindle Fire 2 right now.

It wasn't Apple and iOS being squashed by Android Jelly Bean, nor Facebook contra Google+: It was Amazon, and its suddenly unattractive Kindle Fire, that Google smacked hardest. If Jeff Bezos isn't punching walls -- well, maybe he should be.

Take a look at the gallery below to see photos of the Nexus 7 tablet.

Loading Slideshow...
  • <a href="http://www.engadget.com/2012/06/27/googles-nexus-7-tablet-outed-before-i-o/" target="_hplink">Engadget</a>

  • <a href="http://www.google.com/nexus/#/" target="_hplink">Google</a>

  • <a href="http://www.google.com/nexus/#/" target="_hplink">Google</a>

  • <a href="http://www.google.com/nexus/#/" target="_hplink">Google</a>

 

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Somewhere, Jeff Bezos just punched a wall with his bare fist. The Amazon CEO is angry, frustrated, bloodied -- he must be! -- because his company's Kindle Fire just got totally upstaged and outshined ...
Somewhere, Jeff Bezos just punched a wall with his bare fist. The Amazon CEO is angry, frustrated, bloodied -- he must be! -- because his company's Kindle Fire just got totally upstaged and outshined ...
 
 
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04:05 AM on 07/30/2012
this will stop the fire of kindle fire.:)
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HUFFPOST SUPER USER
mike0
06:55 PM on 06/29/2012
Tablets are useless.
04:39 PM on 06/29/2012
A better device months later? Why, it's almost like technology isn't sitting still. Shocker.
09:39 AM on 06/29/2012
Too much of a buzz over this at the moment, but Google will have a hard time marketing the Nexus 7. I read a great article on how the Nexus 7 is very superior to the KF ( http://kindle-fire-2-news.blogspot.com/p/kindle-fire-2-vs-nexus-7.html ) but not needed and will quickly be overthrown by the new Kindle Fire 2.
07:27 AM on 06/29/2012
Will this madness ever end?? More solutions in search of problems. I have the second generation Kindle reader and it does exactly what I want it to do: It allows me to download a book and read it. Do I need one that's faster, more colorful, more powerful? Uh, well, uh, yeah, I guess, if you say so, product developers.
03:17 PM on 07/23/2012
I have a Kindle Fire. Can do what you can PLUS web, games, chat, streaming videos from Amazopn and Netflix, etc.
03:16 AM on 06/29/2012
Check This Out Guy's! http://www.techbread.net/2012/06/nexus-7-hands-on.html (Sorry if Link Not Allowed!)
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HUFFPOST SUPER USER
mjredder
02:51 PM on 06/28/2012
I didn't see anything about Google's answer to the Amazon Prime smorgasbord of content.
04:36 PM on 06/29/2012
I'd bet within a week of launch somebody has the fire software running on one of these.
01:15 PM on 07/24/2012
You can download Amazon MP3 (includes cloud player features), Kindle Books, and the Amazon Appstore on any android device. The only thing exclusive to the kindle fire is Amazon Instant Video.
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HUFFPOST SUPER USER
YankinCanada
Two opposing idealogues walk into a liberal bar...
02:29 PM on 06/28/2012
They all sound almost as good as a Playbook.
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DRaymond
Network administrator, voiceovers
02:24 PM on 06/28/2012
I wonder how much money Google plans on losing on each one. Because the big news about the Fire was how Amazon was losing money on each one but hoping to make up for it with content sales. Google just isn't that strond in content. So this has to be a ploy to buy users so that they will be available for Google to run their lives through Google Now and Project Glass.
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02:24 PM on 06/28/2012
Amazon sells content for the hardware.
The more tablets out there with Amazon apps on them the better for Amazon.
They are doing very well selling books to iPads.
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bleuwolf13
teacher, artist, gemini...
02:16 PM on 06/28/2012
sounds good but I'll wait to see what Amazon comes up with in the next few months for a new fire - I love my old kindle though.....but I'm still debating on getting an iPad.....so many choices......
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loki
cheap politicians for sale
02:15 PM on 06/28/2012
as long as the google doesnt lock up and have to be replaced everytime you get the OS software upgrade like the Kindle does, Its a winner. Ive bought kindles for my kids last year, and have had to send them back , including this recent 5.1.0 upgrade , 4 times now for replacement with every Amazon OS upgrade they send out. And, I was told by the Amazon Representatives that once the warranty was out, I will have to pay for the replacements when their buggy software that is forced on us, stuff them up. So As Im not a huge google fan, Amazon is not worth considering anymore.
02:08 PM on 06/28/2012
Do you guys not proof read your articles and then wonder how dumb it would be to publish it.

"Let's make comparison of a brand new tablet to a tablet that came out last year. Then we'll write about how the old tablet is weak sauce and how it''ll be blown out of the water."

Yeah. Take that old tablet. The BRAND NEW TABLET, is way better than you.
05:25 PM on 06/28/2012
It could reasonably be understood as "currently available" Google tablet being compared to "currently available" Kindle tablet. Unless companies agree to release their upgraded models simultaneously, you will not achieve a perfect match of "release date" when comparing what is available.
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HUFFPOST SUPER USER
FiredUpRTG
Don't start no stuff; won't be no stuff…
02:07 PM on 06/28/2012
Can you use Google Docs on it with a keyboard?
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JasonMcl
Hey a countdown clock. MannNnn that is trouble...
05:55 PM on 06/28/2012
It has bluetooth and all Android 3.1+ phones / tablets have USB OTG cables which let you connect wired usb keyboards / mice etc. But the simplest way is to just use bluetooth.
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HUFFPOST SUPER USER
FiredUpRTG
Don't start no stuff; won't be no stuff…
06:55 PM on 06/28/2012
What about Google Docs?
01:24 PM on 06/28/2012
what rules out the nexus 7 for me : since there is no memory addition possible (can the usb read a flash drive ???) that limits its use to being in the city. and only a well served connection. where i live, that is not the case. which means i have to have a wifi connection like an umbilical chord that a simple sd card would have easily solved. and can it read divx ? or can it have codecs added to read the films i already own ? or do i have to buy a new one each time ? reminds me of the vinyl disk, that begat the reel-to-reel tape, that begat the cassette tape, that begat the 8-track tape, that begat the cd - that begat the mp3... each time, had to buy it all over again. so now, i prefer to just keep my files and read them on the device without having to pay againandagainandagainandagainandagainandagainand... no more.
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JasonMcl
Hey a countdown clock. MannNnn that is trouble...
06:14 PM on 06/28/2012
"can the usb read a flash drive"

With a third party app it can.

But yeah lately the nexuses have been trying to push cloud storage over internal storage.

I could personally get by with the 16 gig model, but the thing is, I like to load my tablet down with all kinds of stuff because I use it when I have the time to sit down and concentrate on something for an hour instead of just something to poke at for 5 mins during the days little breaks.