Meep Meep

Spent the week directing a set of commercials for Time Warner. I've worked with the advertising agency a few times. I did some cool Walmart spots for them a little while back. Some of them are up on YouTube.

One of the writers, Chris Corley, actually came up with the jingle that Jason Bateman is writing for "Brunch Bowlz" in Juno. We've always joked amongst each other that if we ever started an ad agency, we'd call it "Grip" and thus the commercial script in Juno that Mark is working on is for the ad agency, GRIP.

In a perfect world, "grip" would come to replace words like "cool" and "awesome". So, if you ever want to tell me how much you liked Juno, just say, "It was totally grip!"

This particular campaign was fun. I had to direct one commercial in Spanish... Mind you, my Spanish is limited to "Muchos Gracias", "Uno chalupa", and "Sier Ney-Ney Ses-Ses Tadas Por Favor" - I believe it means remain seated please... You can't get on the Matterhorn at Disneyland without hearing it fifty times.

Directing a Spanish language commercial is fun. You just say action, cut, and give directions like faster, slower, and less eyebrows. The highlight of this campaign of course was working with Roadrunner... He obliged for the above photo.

This post originally appeared on my blog at foxsearchlight.com.

Comments

[JoDeeVa]

Wal*Mart? PUH-LEEZE!..
Tell me it ain't so, Jaso. WTF?
I loved "Thank-You for Smoking", but again...
Wal*Mart? F****ing Wal*Mart?
They represent EVERYTHING that is wrong with America today! Consume, consume, consume those foreign Chinese made goods and if they don't kill us with toxicity, Wal*Mart will kill us with poor wages & work conditions, no benefits and their employees seeking healthcare in ERs across the country! Not to mention Wal*Mart's cozy deal with PRC, as well as the mainstream product-supply businesses and "momandpop" businesses they run out of "everytown" USA. They own us, lock, stock and barrel-o-goods!

I am disappointed. I had to actually hit YouTube up just to make sure you weren't jesting..you weren't, alas! Neither am I!
Sadly, I think I enjoy "Thank-you for Smoking" less now and am sorry I paid to see it, given this endeavor.
It's so totally NOT GRIP!!

And, yes..I boycott Wal-Mart and anything or anyone else connected to them. The only way I could EVER be persuaded to be in one is during the apocalypse (which I don't believe in any more than I do Wal*Mart's vision for Amercia) So, unless the scenario occurs that would enable me to procure goods at NO cost!..That's to say, NEVER-NEVER-NEVER!!..that's how often you'll find me at Wal*Mart!

Check out fellow blogger David Nassar's video or Frontline's "Is Wal*Mart Good for America?" for the "real goods" on Wal*Mart!