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Why Didn't Burning Man's Organizers See This Coming? Because They Couldn't See Themselves

Posted: 02/23/2012 12:37 pm

We told you so.

Many longtime burners, shocked at the decision by the Burning Man Organization (or BORG) to hold a lottery for tickets to the increasingly popular countercultural community/ festival/happening in the Nevada desert, predicted that scalpers would flood the lottery system, overwhelming legitimate buyers. The BORG dismissed our concerns with vague assurances that vague (and in fact never defined) anti-scalping mechanisms had been put into place. Trust us, they said.

Well, as folks interested in this particular alternative universe know, whatever trust we had was misplaced. Veteran burners, people who've gone for 15 years or more (I've gone for 11) were left ticketless as the lottery system was swamped. At first the BORG said it was swamped by newbies, perhaps turned on by a viral youtube video. But now that tickets have started appearing on scalper websites like stubhub.com for up to $5,000 apiece, we know that this, too, was incorrect. These aren't newbies; they're scammers.

As an aside, I do not understand why scalping is even legal. To me, it's fraud. You purchase an item stating your intention to go, but that statement is knowingly false. Selling a ticket for more than face value, for anything, should simply be illegal.

Legal or not, it's obviously against the ethos of Burning Man, which is meant to be a cooperative community based around principles other than commercial exploitation. This, by the way, is why Burning Man is not a "festival" and why I, for one, find most festivals nauseating. Because underneath whatever they're supposed to be about -- music, art, whatever -- they're really about making money. The bands make money, the producers make even more money, the vendors make money (by price-gouging attendees) -- the stink of money-grubbing corrupts whatever art is being produced.

Burning Man is different. I've seen A-list DJs and musicians play on the playa (as the Burning Man site is called) for free, sometimes semi-anonymously. Sure, I suppose a cynic would say it's for PR purposes, but there are better ways to promote yourself than paying your own way to play out in the middle of the desert. When I've seen these acts perform, I've sensed their joy at co-creating moments of transcendence with thousands of eager and giving participants. It's as close to purity as I know of.

Now here's the weird part. Precisely the grassroots, participatory, Web 2.0, DIY spirit that created Burning Man -- and Google, Facebook and Apple -- is the same as that of the scalpers, albeit good instead of evil. Scalpers, too, are independent, industrious, and clever. They will outwit whatever "mechanisms" a centralized organization puts into place, just like Anonymous will outwit any bank's security systems. This is what hives of highly motivated smart people do: they take down organizations.

Why didn't the BORG see this?

Clearly, they didn't think the independent hacker spirit could be turned to dark purposes. But that spirit is value-neutral, and some people possessed of it are bad. Scalpers, for example, are malevolent parasites who contribute nothing to society while taking something away. But they're also scrappy, smart, independent -- they're cut from the same cloth as Burning Man itself, only much darker and meaner.

Or maybe the BORG was just naïve, really believing that because so many good, honest people entered the lottery system, nasty, dishonest ones wouldn't. Well, they did and they won, because they gamed the system.

Whatever the precise reason, it's fascinating how all of us have the capacity to be so ignorant of the misuse of that which we value. Religion, money, community membership, ethos, intelligence, status -- all of these can be used for good or ill. But it's all too human to exempt oneself from this harsh reality. E.g.: all religions can be used for ill, but not mine...

Now, it's obvious -- as many of us said before this debacle unfolded -- that what Burning Man needs is an identity-based ticket system. Buy tickets under your name, and show your ID at the gate. This is how other communities have done it for years -- those around the Grateful Dead and Pearl Jam, to cite two different examples. Sure, some highly enterprising jerks will forge IDs as well and sneak their way in. But there are way fewer of such people than there are rich douchebags who will pay $5,000 to be a douchebag at Burning Man.

(Oh and yes, there will be a wait to get in. But there already is a wait to get into Burning Man, sometimes many hours long. The reason isn't the line at Will-Call; it's because each vehicle has to be inspected for stowaways. Adding an ID check will require more volunteers, and a little bit of software development, but it won't add any time to the queue.)

We now know that Burning Man's ethos of radical self-reliance has a dark side too. We all have our shadows. And they do us the most harm when we fail even to see them.

 
 
 

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11:10 AM on 02/27/2012
the theme campers are crying they don't have tickets because the BMorg sold 40% to virgins and another 40% to 2nd and 3rd year attendees - BMorg's target market. the regular non-worthy veterans create more problems for the BMorg than they solve and many are not loyal to the BMorg. the 10k tickets that the BMorg will distribute will go to those veterans that are deemed worthy: friends and family and loyal non-critics. those 10k will make the city look like the city we're all used to, but the vast majority of attendees will be newbies.
12:00 PM on 02/26/2012
While I empathize with the author's plight (the same explosion in popularity hit Comic Con a few years ago), he comes off as a whiny kid who didn't get his way. Most of his arguments fall flat. In no way does purchasing a ticket equal an agreement to attend the event. Tickets are commodities just like Tickle Me Elmo dolls, Wii consoles, and Facebook stock. If something I own skyrockets in value, is it not my right to sell it? And sell it at a value determined by the marketplace? The only reason tickets are going for $5000 is because people are willing to pay that price. There are only two ways to stop this: flood the market with tickets or refusal by the consumer as a whole to pay said price. The price is only what the market will bear. If no one pays $5000, the price comes down. Once the organizers placed a cap on the number that could attend, value was given to the ability to enter the event. Why not simply move it to a location that could handle more attendees?
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oftenon
cartoons are the best explanation
08:46 PM on 02/25/2012
Premature enlightenment is crucible of the age. Sorry about your transcendence downgrade.
08:39 PM on 02/25/2012
I don't care for the aurthors idea. It's already a nightmare to get in the gates. Now I can't even imagine the wait while everybody fishes for ID's. I think the real solution is find a new venue and expand the festival for all who want to attend. The cut-off at 50,000 is the problem.
07:07 PM on 02/25/2012
It seems that ticket scalping is not responsible for the large number of people not able to obtain tickets from the lottery system. The low availability of scalped tickets compared to other festivals and extremely high scalping prices are indications that ticket scalping has mostly been thwarted.

Currently there are about 140 Burning Man tickets available on stubhub (.34% of total capacity). Compare that with Coachella Weekend 1 that has 890 tickets available on stubhub and Coachella Weekend 2 with 1,200 (1.1% and 1.6% of Coachella's capacity).

Higher prices on the scalped ticket market correlate with lower availability of scalped tickets. The face value for the highest tiered Burning Man ticket is $390. The current price for the lowest scalped ticket on stubhub is $1,025. The highest tiered face value ticket for Coachella is $320 including service fees. For the first weekend of Coachella the lowest price is $595 on stubhub - for the second weekend $412.

Blaming ticket scalping for "flood[ing] the lottery system" of Burning Man 2012 is simply not true. While scalpers have taken a small portion of tickets, the overwhelming demand for the event is responsible for the large number of people not able to get tickets from the lottery system.
09:36 PM on 02/26/2012
But . . .
Coachella is in 7 weeks and is sold out.
Burning Man is in 24 weeks and is not sold out.

The 'official' secondary sale of unwanted tickets has not started AND the official disbursement of 10,000 tickets to theme camps hasn't happened.

Comparing online reselling of tickets to a sold-out event in 7 weeks to a not sold-out event in 24 weeks is, well, apples to oranges.

Do the math!
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Bugweed
05:00 PM on 02/25/2012
No matter how hard you try, greed always triumphs over what is good and beautiful, (see Woodstock aftermath for confirmation). Sad thing about Americans, if we can bottle it, steal it, slap a trademark or a price tag on it, or sell tickets for it, we will. Money is not only a religion in America, it is the ONLY religion.
01:50 PM on 02/25/2012
This isn't a story about Burning Man as much as a brilliant piece about human nature and the laws of existence. Terrific writing.
05:24 PM on 02/24/2012
Price the event at what it is really worth, instead of trying to avoid charges of greed, and scalpers have no room to make a profit. Problem solved.

Unfortunately, the people responsible for pricing tickets (bands, dj's, promoters, etc) would rather under-price and blame the "evil scalpers" for the higher real-world prices. If the tickets were not underpriced to begin with, there would be less incentive for the scalpers and, thus, less scalping.
01:06 PM on 02/24/2012
I find it interesting at the number of articles and people claiming that their friends didn't get tickets because scalpers bought tickets.

Did scalpers buy tickets? Yes, of course. Are some of those scalpers "Veteran Burners". Yup, that's true too.

Did scalpers buy 50% of the tickets in the lottery? I doubt it. Sure, the average theme camp only got 30% of the tickets that they need (that's 12,000 tickets). That leaves 28,000 tickets. People act as if only people in returning theme camps are "Burning Man". I believe that the vast majority of tickets were bought by participants. Some of these are burners who have gone for years, some have never gone at all.

I don't understand why everybody seems to be forgetting or ignoring everybody who isn't part of a theme camp.

The fact of the matter is that we won't know how many were bought by scalpers until we get really close to the event. The "evidence" of a few tickets on Stubhub is worthless.
11:21 AM on 02/24/2012
While I am not one of the many who missed out on burning man tickets, I completely agree with this article. I live around philly, and the last handful of concerts I wanted to go to(for small bands mind you, not the giant sought after tours) sold out within minutes of being up for sale, and then minutes later are on sites like Stubhub for 100+ dollars. It is incredibly frustrating and has put me off even bothering to try to catch some of the area shows. I find it funny that Stubhub promotes itself as a way to find deals on hard to find tickets, when they just make it super easy to rob people blind.
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mater
mater
06:17 AM on 02/24/2012
With all the smart people in this group, they should have foreseen the possibility of scalping and taken protective, preemptive measures. Seems like applying for an ID card and using it to pay for tickets or whatever is practical. When someone shows up at the official ticket counter and buys tickets just like at a baseball game, they are protecting themselves from fraud.
09:58 PM on 02/23/2012
Because underneath whatever they're supposed to be about -- music, art, whatever -- they're really about making money. The bands make money, the producers make even more money, the vendors make money (by price-gouging attendees) -- the stink of money-grubbing corrupts whatever art is being produced.

I go to several music festivals a year, from fairly large to fairly small, and every one of them is a delight. People are allowed to make a little money. All of the festivals I go to are well run, lots of fun, and a huge bargain.

However, trend-sucking dilletantes who can't sully their artistic souls at anything less than the uber-hip Burning Man festival might have a more acute sense of money stink than us regular folks.
12:55 PM on 02/24/2012
Yeah.... There are no paid bands at burning man. There are no paid vendors either. The producers are Black Rocky City, LLC. Yes, they make money. It's their full-time job to produce the event.

So... your entire post is invalid. Thanks for playing.
07:03 PM on 02/23/2012
Great article, but it's about 3 weeks too late. BORG released details today about the STEP program which I believe will address a significant portion of yourconcerns. I know some people who overbought tickets (a couple each buying two tickets each to ensure they could go would up with four) and some who are virgins. That all being said, I completely 100% agree with you and have castigated BORG since the first day they announced this program and was foaming at the mouth when I found out only 11 of the 30 people in my camp got tickets. Whatever their intentions/reasons, this was a complete cluster - but I do believe that BORG had the best intentions so for that I do give them credit.

What I'm curious to see is how many tickets become available near summer when people begin to figure out the total cost for attending - they'll need to take 5-6 days off work, pay for a drive across country (or a $500-$1500 for a flight to the middle of nowhere and rent a car/RV), adequate shelter cuz it gets windy, dusty, hot, and cold out in the desert, a week's worth of food/water/clothing for each person, plus everything they could possibly ever need because there's no place to buy anything. As these newbies are going to learn, there is a whole lot more to Burning Man than that pretty ticket.