Trained as a molecular biologist, Jay Winsten is an Associate Dean and the Frank Stanton Director of the Center for Health Communication at the Harvard School of Public Health. Winsten also serves as Senior Communications Advisor to the UN Secretary General's Special Envoy for Malaria.


Winsten's best-known initiative, the Harvard Alcohol Project, conducted in collaboration with major Hollywood studios and leading television networks, demonstrated how a new social concept--the designated driver--could be rapidly introduced into American culture through mass communication, importing the concept from Scandinavia. By 1991, three years into the campaign, 54% of frequent drinkers had been driven home by designated drivers (Roper Poll), contributing to a sharp decline in alcohol-related traffic fatalities.


The Center currently is conducting large-scale media initiatives to recruit volunteer mentors for at-risk youth and encourage U. S. journalists to devote greater attention to global health issues.


Winsten served as co-editor, with Nobel laureate James Watson and former Harvard School of Public Health Dean Howard Hiatt, of a three-volume Origins of Human Cancer. He also conducted what the Columbia Journalism Review described as a "landmark study" examining how news coverage of science and health is shaped by economic, organizational, and professional incentives in journalism and science.

Blog Entries by Jay Winsten

The Sultan and the Archbishop: Joining Hands, Saving Lives

Posted December 9, 2009 | 06:03 PM (EST)


A truly remarkable initiative was kicked-off this week in Abuja, Nigeria. If successful, it will protect millions of young children and pregnant women whose lives are at daily risk of being snuffed out by a single bite of a malaria-carrying mosquito. There are 57 million cases of malaria in Nigeria...

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Giving McDonald's the Boot

9 Comments | Posted August 5, 2009 | 07:16 PM (EST)


For those of us old enough to have lived through John F. Kennedy's assassination, Parkland Memorial Hospital in Dallas is forever seared in our memory as the place where JFK died. This week, Parkland made news of a better sort, announcing plans to shut down an on-premises McDonald's fast-food outlet....

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Bono, SOS!

Posted July 12, 2009 | 01:09 PM (EST)


Nicholas Kristof hit the nail on the head in his New York Times column last week when he wrote about the failure of many humanitarian groups to package and market themselves effectively to build public support and generate essential funds. There have been some exceptions to this dismal record,...

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Yes, You Can!

Posted January 20, 2009 | 09:21 PM (EST)


Sometimes it's crystal clear how to make a positive difference in the world--like helping a homebound neighbor.

But for millions of Americans who are looking for meaningful ways to donate their time or money, it's not necessarily obvious what choices to make. Some options--becoming a mentor to an...

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Obama Supports Mentoring Campaign

Posted December 21, 2008 | 04:00 PM (EST)


During the transition in 1992, I worked with then President-elect Bill Clinton to videotape a PSA promoting the use of designated drivers. Rahm Emanuel helped make it happen. The PSA was taped in Little Rock, and ran on all the networks in the lead-up to New Year's Eve. Clinton continued...

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Last-minute holiday gift: Save a life

Posted December 21, 2007 | 11:02 AM (EST)


A while ago, MTV produced a remarkable video diary of Angelina Jolie traveling through Africa with economist Jeffrey Sachs to support Sachs' mission to eliminate extreme poverty in the next 20 years through the work of the nonprofit Millennium Promise. Footage from that diary is featured in a

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No Hope, New Hope

Posted October 8, 2007 | 05:45 PM (EST)


Nicholas Kristof of The New York Times tells a profoundly disturbing story about a Cambodian peasant, Nhem Yen, who was living with her family in an area of the Cambodian jungle that was infested with malaria-carrying mosquitoes. Her oldest daughter, twenty-four and pregnant with her second child, contracted the disease....

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Hollywood Un-Puffed

Posted May 11, 2007 | 10:26 AM (EST)


Yesterday's announcement by the Motion Picture Association and the movie Ratings Board that tobacco smoking will be a factor in determining a film's rating--along with sex and violence--is an important victory for public health. The most important consequence of this decision is that it creates an incentive for filmmakers to...

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Marlboros, and the Face of Evil

Posted May 6, 2007 | 12:09 PM (EST)


Has the tobacco industry discovered gold on YouTube?

If you want to gaze at the face of evil, check out this video. It's one of 63,000 videos on YouTube that deal with "smoking." This one features a young woman, Taylos87, who offers detailed instruction to young girls on...

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Make a Difference for Africa

Posted April 22, 2007 | 12:48 PM (EST)


In Africa, malaria-carrying mosquitoes are active mostly at night, and a $10 insecticide-treated bed net can help protect a child for 5 years. Right now, something remarkable is happening in Uganda. The President's Malaria Initiative (PMI) and a coalition of nonprofit organizations are distributing 570,000 bed nets in rural...

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Where there's smoke...

Posted April 5, 2007 | 04:58 PM (EST)


Is the glamorization of tobacco smoking by Hollywood partially responsible for kids getting hooked on the deadly habit? A number of commentators responded to my last post on this subject with a resounding "no!"

But consider this data collected by the Sacramento Chapter of the American Lung Association:

--...

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Listen up, Hollywood!

Posted April 3, 2007 | 04:43 PM (EST)


At a closed-door meeting in Hollywood on Feb. 23, public health experts from Harvard and Johns Hopkins presented scientific evidence of the harm to children associated with the depiction of tobacco smoking in movies. The meeting was convened by the Motion Picture Association of America (MPAA). Approximately 40 executives attended...

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Where've You Been, Nicholas Kristof?

Posted February 20, 2007 | 09:42 AM (EST)


New York Times columnist Nicholas Kristof has been traveling in Ethiopia with Jimmy Carter, where the former president's Carter Center has been tackling several devastating--but preventable-- infectious diseases like river blindness and malaria that destroy millions of lives. Kristof writes that Carter is "leading a private war on...

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Designated Doofus

Posted February 7, 2007 | 02:40 PM (EST)


They don't mess around with designated drivers at Carlie's Lounge in Pinellas Park, Florida. Bar owner Vincent Romano allegedly tossed Gary Maujean, Jr. from the bar for serving as a designated driver for his wife and friends. Apparently, the tab on his Cokes wasn't big enough, though the rest of...

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Super Bowl: The Back Story

Posted January 31, 2007 | 01:28 PM (EST)


Not only will Tony Dungy and Lovie Smith be the first African-American head coaches to lead their teams to the Super Bowl this Sunday, they also are mentor and mentee. Dungy gave Smith his first NFL coaching job when they were both at Tampa Bay. Smith considers Dungy his mentor,...

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An Amazing Story

Posted January 28, 2007 | 12:10 PM (EST)


The world could use some good news right about now, so here's my contribution.

You've probably never heard of Scott Neeson. He was enjoying a successful Hollywood career with senior marketing positions at 20th Century Fox and Sony. On a visit to Cambodia, he came upon Stoeng Meanchey, a notorious...

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Clinton, Gates, and Global Health

Posted September 17, 2006 | 09:12 PM (EST)


Two of the most influential people on earth, Bill Clinton and Bill Gates, have stepped forward as champions of public health, and in the process have catapulted the public health agenda--preventing disease, promoting health--to the pinnacle of global visibility.

When you combine Bill Clinton's worldwide stature, drive and personality...

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NBC, Courage!

Posted September 6, 2006 | 07:06 PM (EST)


If they build it, will we come? NBC has gone out on a limb, green-lighting a sitcom starring John Lithgow and Jeffrey Tambor as two aging boomers who set out to reinvent their lives and make the most of the twenty good years they hope they've got left. But will...

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Happy Birthday, Mr. Trump

Posted December 11, 2005 | 10:01 AM (EST)


Donald Trump turns 60 next year. Boy, time flies when you’re having fun.

Also turning 60 in 2006 are Bill Clinton, George Bush, Judy Woodruff, Laura Bush, Candice Bergen, Steven Spielberg, Sylvester Stallone, and Susan Sarandon.

They’re part of the leading-edge of the Baby Boomer Generation, which marks its...

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Starbucks, Dream Bigger!

Posted August 7, 2005 | 03:54 PM (EST)


Starbucks prides itself on its social consciousness, and, indeed, the company has sponsored important initiatives. However, Starbucks' newest pro-social campaign--to help provide clean drinking water to children in impoverished nations--shows a poverty of imagination and boldness.

Starbucks has partnered with Ethos Water, a new brand of bottled spring water, with...

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